Wherewolf is a social mapping app that allows users to communicate with their neighborhood by posting on a map. It has unique social and fun features that are engaging users during beta testing. The business model involves local businesses paying for on-demand marketing through promoted posts and real-time deals that are redeemed by users. This drives frequent app usage and revenue. The goal is to monetize early by connecting targeted user data to advertisers, with the potential to generate $1 revenue per customer brought to brick-and-mortar stores and work with 1,000 advertisers by the fifth year.