This document discusses creating moments of magic for customers through connecting digital and physical experiences. It proposes using location-based tasks, rewards, and communications to engage customers through their mobile phones. The goal is to incentivize specific outcomes by delivering the right message to the right person at the right time and place. It outlines developing a task and rewards platform, data-driven segmentation, and social media monitoring to structure these magical moments.

1. Our lives are not a set of disconnected experiences.
Our lives flows between one seamless moment and experience to the next.
It is the positive or negative quality of these experiences that defines the quality of our lives.
We call these positive moments, moments of magic.
Your brand’s job is to create a set of connected magical moments that weave
between the digital and physical worlds.
Our job is to help you create these moments of magic.

2. Welcome to Bish Bash Bosh & Co.
Where We Bish Bash Bosh Moments of Pure Customer
magic with you.

3. These moments are designed to deliver the ….
The Right Message,
To the Right Person,
At the Right Time,
In the Right Place,
In the Right Way (Context and Relevance)
To incentivise a specific outcome.
In other words deliver moments of magic

4. These Moments of Magic all begin with a person,
Your Customer
and the one thing they value the most,
Their Mobile Phone!

5. Location Based
Social media
Monitoring
Data Driven
Advanced
Segmentation
Modeling TASKS
COMMUNICATION
DATA
Brand. Reputation. Social Impact. Security
Leadership, Strategy
& Culture to deliver
on Innovation and
Exponential Growth
Bish Bash Bosh & Co.
Action Engine
Task Management and Rewards Platform
Rewarding and Gamification of tasks at every touchpoint
The Surprise Factory
On the Ground Activations

6. Where Do We Start
Your
Customers
Your
Strategy
Experience

7. Time &
Place
Time &
Place
Time &
Place
Time &
Place
Time &
Place
Time &
Place
Marketing Strategy
• Brand Positioning
• Communication and Content Strategy
• Lead generation and Customer Acquisition
• Customer Engagement and Activation
• Brand ROI
Identifying the Moments of Magic for the right People at The Right Location
Data Driven Segmentation

8. RewardsTasks
Cash
Value Added Services
Loyalty
Gamification
Location
Multi-Media
Activation and Engagement
Question and Answers
Customer Journey
Task
Reward
Platform
Step 3. Task and Reward Platform
Time &
Place
Real-time Social Media Streaming
Access to Social Media Networks
Conversation Tracker
Audience Engagement Insight
Insights by Location
Automated Sentiment
Audience Segmentation
Trend Analysis
Social
Media
Monitoring
Location based Social Media
Structuring the Tasks and
Rewards Platform to Deliver
the right Experience
Structuring and Implementing The
TotalSports Location Based Social
Media Monitoring
Amplifying The Right Moments of Magic at The Right Location

9. More About The Data and Advanced Segmentation Modeling

10. More about … Making Big Data Smart
Advanced Segmentation Modeling
MVC
Never any money for anything
Local
language
news
Recharge credit later
than they should
Usually no money
tends to buy sport and news
Religious and
usually no money
Airline
users
MVC
Prepaid
Love and
romance
MVC
Prepaid
All services
8%
15%
50%
3%
2%1%
10%
5%
6%
Data Driven Segmentation
EMOTION /
ATTITUDE
TRANSACTION /
ACTION
AWARENESS DISRUPTIONREMIND DIRECT UTILIZE
Customer / Stakeholder Journey
Customer segmentation through data allows you to dig deeper into untapped segments in ways that are not obvious. This process is
refined through the user and customer journey feedback loops. Throughout this process we provide an ongoing research platform

11. More about … Making Big Data Smart
Data Sources
Data is sourced from relevant sources that include the internal data
behind the company firewall and external data that is relevant and
actionable for your brand.
As an example:
Internal:
Google Search Algorithm indexes all your company data behind
the your company firewall. Data can include:
Sales / Distribution / Product / Customers.
External:
Census, AMPs and Nielsen's tracking data inputted into Google
Maps to provide a geo-graphical representation of all households
across South Africa.

12. More About Location Based Social Media Monitoring & Activation

13. More about …
What Location
Based Social Media
Monitoring is
Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way
so organizations can quickly but confidently make decisions that create value for all stakeholders and drives
the social conversation proactively.

14. Location tracking:
GPS co-ordinates (Your Stores)
A specific area (Zoo Lake)
A specific route (947 Cycle Route)
Create Social Media Profiles:
Communicate Directly with Influencers
Drive the conversation in a specific direction
Create Historical Tracking of
People
Keywords
Locations
Reporting on Activities
Location Based Social Media Monitoring and Activation Framework

15. Access to Social Media Networks Insights by Location Automated Sentiment
Audience Segmentation
Real-time Social Media Streaming
Trend
Analysis
Conversation Tracker
Audience Engagement Insight
Time
Visualization
Digging Deeper into Location Based Social Media Value
Network Maps Relationship Maps Word / Tag Cloud or
Clusters
Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations
can quickly but confidently make decisions that create value for all stakeholders

16. More About The Task and Rewards Platform

17. Geolocate Into Pub
Check Daily
Specials
Get paid directly
for sales
Check Stock
Product
EducationOrder Stock
Set Up Promo
Material
Promote Social
hashtag
Verify Status
Geolocate out of Pub
#
Translating the journey into experiences made up of task, incentives, and communication and the collection of data at each point .
The Barman’s Journey: Driving Influence through the Influencer
6
%
Data Driven
Segmentation

18. Each day a the bar staff
arrives at identified pub &
performs a check in job.
Real Time
Dashboard shows
data
The job is approved by
the community
Bar staff send pictures of current display of
the stock. Include several photo’s and
questions re stock levels etc
Bra staff get paid into their
digital wallet based on approved
jobStep 2:
The Bar Journey:
Check Stock
Bar Staff enters questionnaire to confirm
that the stock is set up in a way that the
promotion requires.
Gamification Leaderboard
gets updated based on
performance
The Bar
Journey
1. Geolocate Into Pub
4. Check Daily
Specials
7. Get paid
directly for
sales
5. Product
Education3. Order Stock
6. Set Up
Promo
Material
8. Promote
Social hashtag
9. Verify Status
8. Geolocate Into Pub
The Bar Mans Journey:
2. Check Stock

19. Hardware
Functions
& Services
API Integration
User
Experience
Design
Gamification
Wallet
Messaging
Photo
Location
Video
Payment Gateway
Surveys Machine Learning
To Be Designed To Be Designed
Interface
VAS
Building the Task and Reward Platform Around the Customer Experience

20. Pulling It All Together

21. Social
Media
Store Game Game
Social &
Coffee
I am Going to
the game
In Store Visit and Join
the Fan Club
Using the Merchandising
during game
Ask Nkosi to Social
Share during the game
Nkosi
Feedback
Track keywords a
week before the
game. Identify Nkosi
as an Influencer
Send Nkosi a Tweet offering
her a fans discount on a
#Nkosi personalized Pirates /
Bafana Bafana shirt when
they visit their local
TotalSport .
1. Ask Nkosi to offer 3 of her
friends the same deal via
Whatsapp
2. Direct Nkosi in store to get
her #Nkosi Soccer Shirts and
3. Ask her to rate the service
via a mobile questionnaire.
She will join the Fan Club.
Ask Nkosi geolocate herself
at the game and share a selfie
of her personalized
merchandise at the game via
Instagram, Facebook or
Twitter and into the Fan
Club.
Run an activation at the game
and ask Nkosi to drive the
engagement through her
social profile that’s feeds to
other fan club members . This
can be supported by on the
ground activations
Ask Nkosi for her feedback
on the game, how she felt in
her merchandise and any
other relevant question.
Survey within the Fan Club
Framework
An Offer Voucher Redemption & Fan
Club Membership
Gamification
Points for the fan
club
Free VIP Tickets to
the next Bafana
Bafana Game
Monitoring
Platfor
m
Task
Social Media
Reward
Pirates are Playing Chiefs at Orlando Stadium
Rose
Journey
Monitoring
Facebook,
Instagram and
Twitter
Monitoring
Facebook,
Instagram and
Twitter
Gamification
Points or Value
Added Services
No Social Media
Monitoring.
Tracking Via URL
and Promo Codes
Monitoring
Facebook,
Instagram and
Twitter
An Illustration of a Tactical Soccer Opportunity With Nkosi

22. Contact:
Michael Cowen
083 288 7355
michael@bishbashbosh.co.za