Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
Just add points? What UX can (and cannot) learn from gamesSebastian Deterding
Can game mechanics help us to make applications and websites more fun and engaging? My presentation at the UX Camp Europe 2010 on May 29 and 30 in Berlin attempted a sobering look at what user experience designers can and cannot learn from games.
A brief overview on the gaming industry, the types of games we play, and how elements from game design are being used outside of the consoles in order to influence our behaviour in the real world...
FreeForm is a evening of discussion on technology, the non-traditional and cool stuff held by Saatchi & Saatchi London.
An overview about how games could change the way people interact with brands.
This added with case study and insight from advergames around the world.
And the last chapter is the introduction of Agate Studio, as the advergame developer.
Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
Just add points? What UX can (and cannot) learn from gamesSebastian Deterding
Can game mechanics help us to make applications and websites more fun and engaging? My presentation at the UX Camp Europe 2010 on May 29 and 30 in Berlin attempted a sobering look at what user experience designers can and cannot learn from games.
A brief overview on the gaming industry, the types of games we play, and how elements from game design are being used outside of the consoles in order to influence our behaviour in the real world...
FreeForm is a evening of discussion on technology, the non-traditional and cool stuff held by Saatchi & Saatchi London.
An overview about how games could change the way people interact with brands.
This added with case study and insight from advergames around the world.
And the last chapter is the introduction of Agate Studio, as the advergame developer.
Paideia as Paidia: From Game-Based Learning to a Life Well-PlayedSebastian Deterding
»Gamification« has sparked the imagination of many for the potential of games in education, but turned away an equal amount within the games and learning community with its disregard for the complexities of design and human motivation.
However, this talk suggests that there is a deeper reason for the negative reaction in the games and learning community: namely, that gamification really provides a distorted mirror that throws into stark relief issues in today's game-based learning at large. Conversely, that best way to advance games for learning today is to look deep into this mirror. Doing so reveals a triple agenda for the field: to expand from deploying games as interventions in systems to the gameful restructuring of systems, and from designing games to the playful reframing of situations; and to shift from the instrumentalization of play and learning to paideia as paidia.
This PowerPoint defines the adult demographic that partakes in social gaming and their motives and characteristics as consumers. It also looks at the various types of in-game advertising, the pros and cons of in-game advertising, as well as the overall effectiveness of this type of marketing strategy.
In part one of our exploration of the gaming audience landscape, we spoke with people from across the industry to establish some of the key characteristics of the different types of gamer – social, console and mobile - and where the power to engage and own these audiences lies.
In this follow up piece, we use social media analytics to understand how and why gaming audiences engage with the games and platforms they use and craft some insights into how publishers, manufacturers and platforms can keep these gamers coming back for more.
This is the case study report of Alibaba.com.This report tells you about the Alibaba Group, it's several others services and its growth and also about the methods of payments , types of product and many more.
Queuing is the common activity of customers or people to avail the desired service, which could be processed or distributed one at a time. Bank ATMs would avoid losing their customers due to a long wait on the line. The bank initially provides one ATM in every branch. But, one ATM would not serve a purpose when customers withdraw to use ATM and try to use other bank ATM. Thus the service time needs to be improved to maintain the customers. This paper shows that the queuing theory used to solve this problem. We obtain the data from a bank ATM in a city. We then derive the arrival rate, service rate, utilization rate, waiting time in the queue and the average number of customers in the queue based on the data using Little’s theorem and M/M/I queuing model. The arrival rate at a bank ATM on Sunday during banking time is 1 customer per minute (cpm) while the service rate is 1.50 cpm. The average number of customer in the ATM is 2 and the utilization period is 0.70. We conclude the paper by discussing the benefits of performing queuing analysis to a busy ATM.
Social Media Case Study on IRIS Home Fragrances. How AliveNow launched the IRIS Home Fragrances facebook page and engaged with the audience with Campaigns and applications.
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
Paideia as Paidia: From Game-Based Learning to a Life Well-PlayedSebastian Deterding
»Gamification« has sparked the imagination of many for the potential of games in education, but turned away an equal amount within the games and learning community with its disregard for the complexities of design and human motivation.
However, this talk suggests that there is a deeper reason for the negative reaction in the games and learning community: namely, that gamification really provides a distorted mirror that throws into stark relief issues in today's game-based learning at large. Conversely, that best way to advance games for learning today is to look deep into this mirror. Doing so reveals a triple agenda for the field: to expand from deploying games as interventions in systems to the gameful restructuring of systems, and from designing games to the playful reframing of situations; and to shift from the instrumentalization of play and learning to paideia as paidia.
This PowerPoint defines the adult demographic that partakes in social gaming and their motives and characteristics as consumers. It also looks at the various types of in-game advertising, the pros and cons of in-game advertising, as well as the overall effectiveness of this type of marketing strategy.
In part one of our exploration of the gaming audience landscape, we spoke with people from across the industry to establish some of the key characteristics of the different types of gamer – social, console and mobile - and where the power to engage and own these audiences lies.
In this follow up piece, we use social media analytics to understand how and why gaming audiences engage with the games and platforms they use and craft some insights into how publishers, manufacturers and platforms can keep these gamers coming back for more.
This is the case study report of Alibaba.com.This report tells you about the Alibaba Group, it's several others services and its growth and also about the methods of payments , types of product and many more.
Queuing is the common activity of customers or people to avail the desired service, which could be processed or distributed one at a time. Bank ATMs would avoid losing their customers due to a long wait on the line. The bank initially provides one ATM in every branch. But, one ATM would not serve a purpose when customers withdraw to use ATM and try to use other bank ATM. Thus the service time needs to be improved to maintain the customers. This paper shows that the queuing theory used to solve this problem. We obtain the data from a bank ATM in a city. We then derive the arrival rate, service rate, utilization rate, waiting time in the queue and the average number of customers in the queue based on the data using Little’s theorem and M/M/I queuing model. The arrival rate at a bank ATM on Sunday during banking time is 1 customer per minute (cpm) while the service rate is 1.50 cpm. The average number of customer in the ATM is 2 and the utilization period is 0.70. We conclude the paper by discussing the benefits of performing queuing analysis to a busy ATM.
Social Media Case Study on IRIS Home Fragrances. How AliveNow launched the IRIS Home Fragrances facebook page and engaged with the audience with Campaigns and applications.
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
A presentation with Mark Eduljee of Microsoft on using text analytics to support your business performance. We presented this as keynotes at the Text Analytics Summit in San Fransisco on Dec 4.
Chat bots are huge now. But do you know what is driving their growth and how they work?
We explore the technology behind today's bots, and actionable steps that brands need to think about to make the most of this new development.
A short deck which answers some interesting questions about web AR w.r.t. marketing, branding, advertising and promotions. What is web AR, what are some of the possibilities with web AR, why should brands consider web AR, how can a web AR experience we promoted, etc.
Learn more about our Augmented Reality solutions across social AR filters, web AR experiences and in app AR experiences here:
Web AR solutions - https://www.alivenow.in/WebAR
This Ramadan, stay ahead of the curve and explore Interactive Digital experience ideas conceptualized by Alivenow. These Immersive & engaging concepts using Social AR (Facebook, Instagram and Snapchat), Web AR (No app required), Chatbots, Gaming and Playables will help in enhancing your audience engagement efforts.
This Valentine’s Day, explore Interactive Digital experience ideas conceptualized by Alivenow. These concepts will help in creating a Valentine’s Day buzz and find a strong way to elicit customer engagement.
An overview of what is possible with facebook, instagram and snapchat augmented reality camera filters and lenses. AliveNow are official augmented reality development partners with facebook and instagram.
Short presentation that gives you an overview of what Facebook Messenger ChatBots are going to be big and how alivenow can help you through the whole of ChatBot building from ideation to development and launch. Get in touch - contact@alivenow.in
Introducing Newsfeed SmartApps. [www.NewsfeedSmartApps.com]
Newsfeed SmartApps are a new and revolutionary way to engage with your Facebook fan base. They are INTERACTIVE STATUS UPDATES which are mobile friendly and playable directly on the FB newsfeed! Collect data, interact and do much more with Newsfeed SmartApps! Visit www.newsfeedsmartapps.com for examples, pricing, use cases and more!
Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.
Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!
How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement.
For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results.
Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
AliveNow featured in India Now magazine - Young and Happening!
That's AliveNow in a nutshell - a next generation social media marketing company that is making waves with its innovative thinking under the stewardship of a young captain at the helm.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Case Study: Engaging Mother Dairy Ice Creams fans on Facebook.
1. Case Study: Engaging Mother Dairy Ice
Creams fans on Facebook
How AliveNow helped engage the Ice Cream loving
audience on the Mother Dairy Ice Creams Facebook page!
2. The Challenge
• Mother Dairy Ice Creams on Facebook (www.facebook.com/Mother
dairyicecream) is the official Facebook page with thousands of fans.
• Mother Dairy Ice Creams approached us to see what interesting,
creative and viral ideas we had. They wanted to try Facebook
platform to increase the fan base and engage the fans.
• The audience on the page were young and outgoing in nature. They
had passion for Ice Creams.
• We came up with a simple but a viral game application on Facebook
to engage with the audience on Mother Dairy Ice Creams and the
campaign was a huge success!
02 Social Media Case Study - Mother Dairy Ice Creams
3. Strategy and Approach
• Knowing that the audience on the Mother Dairy Ice Creams page were
very passionate about Ice Creams in general, we decided to come up
with an addictive game and gave away goodies to winners
• We came up with the ‘Ice Truck Grabber Challenge’ game
application.
• In this game application, a user has to catch as many Ice Creams as
possible in the Mother Dairy Ice Cream truck and score high to stay on
top of the leader board. Based on the top scores, fans were rewarded by
way of goodies from Mother Dairy Ice Creams.
• We used the Facebook application platform and the Facebook Ads
platform to reach the right audience and achieve the desired results.
03 Social Media Case Study - Mother Dairy Ice Creams
4. Ice Truck Grabber Challenge - Landing Page
Game - Landing
page
Once the user lands on
the page, they have to
‘LIKE’ the page to enter
the game to take part.
If a user doesn’t LIKE the
page, then the fan
cannot take part in the
contest.
04 Social Media Case Study - Mother Dairy Ice Creams
5. Ice Truck Grabber Challenge - Instructions
Rules
After ‘LIKING’ the
page, the
Instructions for the
game is shown.
Details on how to
play the game
was given in a
detailed and
graphical manner.
After reading ,
they have to click
on ‘PLAY’ to take
part in the contest.
05 Social Media Case Study - Mother Dairy Ice Creams
6. Ice Truck Grabber Challenge - Game Page 1
Play the
Game!
Clicking on the
‘Play’ will ask
the fan to
‘allow’ the app
on Facebook.
Next, the
permissions will
be taken where
the user’s e-mail
id will also be
captured.
06 Social Media Case Study - Mother Dairy Ice Creams
7. Ice Truck Grabber Challenge - Game Page 2
After clicking on the ‘Go to App’, the permission to post on the
user’s wall is taken and their email id also being captured!
07 Social Media Case Study - Mother Dairy Ice Creams
8. Ice Truck Grabber Challenge - Game Page 3
Play the
Game!
Clicking on the
‘Allow’ the page
will be directed to
the game interface
where the real fun
begins!
The more Ice
Creams they catch,
higher will be their
score!
08 Social Media Case Study - Mother Dairy Ice Creams
9. Ice Truck Grabber Challenge - Game Page 4
Features in the
Game
The Challenge of
playing this game is
that the frequency of
Ice Creams is high
and there were also
many bombs in the
middle.
Fans will have to play
without being hit by
the bomb! If they get
hit by one, a life is
lost. And they have 3
Additionally they can also catch a falling fruit to gain lives.
a lost life. A fan can play till he losses all the lives,
which increased the virality of the whole game.
09 Social Media Case Study - Mother Dairy Ice Creams
10. Ice Truck Grabber Challenge - Congratulations
Score Page
Once the game gets
over, the score will be
displayed along with a
congrats message.
If the user wishes to play
again, one can do so by
clicking on ‘Play Again’
button.
This page also had the
share element, which
enabled the fans to share
it with their friends!
The fans can see if they are on the leader board just by clicking on
the leader board button after submitting the score. In order to win
goodies, the scores should be submitted.
10 Social Media Case Study - Mother Dairy Ice Creams
11. Ice Truck Grabber Challenge - Submit Score
Submit Score
If a fan wishes to
submit the score,
he has to fill in
the details.
The contact form
had details like,
Name, Email Id,
Contact Number
and Address.
After entering
the respective
fields, one can
submit the score.
11 Social Media Case Study - Mother Dairy Ice Creams
12. Ice Truck Grabber Challenge - Landing Page
Leader Board
If a fan wishes to see
the leader board, just
clicking on the
button would show
the list of people with
high scores.
This feature made
many fans come
back to play the
game just to stay on
the top of the leader
board. Fans can play
any number of times
and submit scores.
12 Social Media Case Study - Mother Dairy Ice Creams
13. Promoting the Mother Dairy Page
Promoting
The Game on
the Page
The game was
also extensively
promoted on
the page and
the response
was
tremendous!
This post had 103
likes and 1
share!
13 Social Media Case Study - Mother Dairy Ice Creams
14. Promoting via Targeted Facebook Ads
• Besides engaging the existing audience of Mother Dairy Ice Creams, we
also wanted to reach a new audience via highly targeted Facebook ads.
• We used targeted facebook ads in a very well manner with many
targeting criteria to reach the right untapped audience.
• Targeting was done based on the following:
• First only in cities where Mother Dairy Ice Creams had its presence.
• Audiences which had keywords like - Food, Ice Cream, Fast Food, Sundaes,
Various Ice Cream flavors, Various sauces, etc.
• This way, we reached the right audience and got an optimal ROI on the ad
spends done.
14 Social Media Case Study - Mother Dairy Ice Creams
15. The Results - Ice Truck Grabber Challenge
• The Mother Dairy Ice Creams ‘Ice Truck Grabber’ game application was
live on the Facebook page and ran for a period of 2-3 months.
• During this period, the response was overwhelming, on all parameters, the
campaign was a success. Few important numbers are given below.
Parameter Time period Number
No. of New
3 weeks 12,000+ New Likes in 3 weeks.
LIKES
No. of entries
3 weeks Over 1,000 entries in all.
to the contest
9 winners got Mother Dairy Ice Creams
No. of winners 3 weeks
Goodies.
15 Social Media Case Study - Mother Dairy Ice Creams
16. Thank You!
For more details regarding the ‘Ice Truck
Grabber’ Campaign for Mother Dairy Ice
Creams, write to us at contact@alivenow.in
with your queries.
Visit us at www.alivenow.in to learn more.
16 Social Media Case Study - Mother Dairy Ice Creams