On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.
Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity.
In fact, the more "creative" our content is, the less helpful it can be for our audiences. That's because creating great content isn't actually an art – it's a science. And there's a specific process for how brands can engage and attract more customers. This lighthearted and entertaining session will reveal exactly what that formula is and how you can use it every single day.
What you'll learn:
-Understand what actually makes "great content"
-Check whether or not you and your teams are creating the right content for your organisation and your audiences
-Discover ways to get content into alignment with your goals, plus get teams on the same page
-Get reusable and strategic frameworks for content marketing success
About the presenter
Anna Hrach
Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clients’ toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different advertising agencies.
Growth through Empathy: Learn from example to level up your marketing and con...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=MLbAryV-poc&feature=youtu.be&t=3&ab_channel=ExperimentZone
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, DIG and DesigNooks.
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
A short deck which answers some interesting questions about web AR w.r.t. marketing, branding, advertising and promotions. What is web AR, what are some of the possibilities with web AR, why should brands consider web AR, how can a web AR experience we promoted, etc.
Learn more about our Augmented Reality solutions across social AR filters, web AR experiences and in app AR experiences here:
Web AR solutions - https://www.alivenow.in/WebAR
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity.
In fact, the more "creative" our content is, the less helpful it can be for our audiences. That's because creating great content isn't actually an art – it's a science. And there's a specific process for how brands can engage and attract more customers. This lighthearted and entertaining session will reveal exactly what that formula is and how you can use it every single day.
What you'll learn:
-Understand what actually makes "great content"
-Check whether or not you and your teams are creating the right content for your organisation and your audiences
-Discover ways to get content into alignment with your goals, plus get teams on the same page
-Get reusable and strategic frameworks for content marketing success
About the presenter
Anna Hrach
Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clients’ toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different advertising agencies.
Growth through Empathy: Learn from example to level up your marketing and con...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=MLbAryV-poc&feature=youtu.be&t=3&ab_channel=ExperimentZone
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, DIG and DesigNooks.
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
A short deck which answers some interesting questions about web AR w.r.t. marketing, branding, advertising and promotions. What is web AR, what are some of the possibilities with web AR, why should brands consider web AR, how can a web AR experience we promoted, etc.
Learn more about our Augmented Reality solutions across social AR filters, web AR experiences and in app AR experiences here:
Web AR solutions - https://www.alivenow.in/WebAR
This Ramadan, stay ahead of the curve and explore Interactive Digital experience ideas conceptualized by Alivenow. These Immersive & engaging concepts using Social AR (Facebook, Instagram and Snapchat), Web AR (No app required), Chatbots, Gaming and Playables will help in enhancing your audience engagement efforts.
This Valentine’s Day, explore Interactive Digital experience ideas conceptualized by Alivenow. These concepts will help in creating a Valentine’s Day buzz and find a strong way to elicit customer engagement.
An overview of what is possible with facebook, instagram and snapchat augmented reality camera filters and lenses. AliveNow are official augmented reality development partners with facebook and instagram.
Short presentation that gives you an overview of what Facebook Messenger ChatBots are going to be big and how alivenow can help you through the whole of ChatBot building from ideation to development and launch. Get in touch - contact@alivenow.in
Introducing Newsfeed SmartApps. [www.NewsfeedSmartApps.com]
Newsfeed SmartApps are a new and revolutionary way to engage with your Facebook fan base. They are INTERACTIVE STATUS UPDATES which are mobile friendly and playable directly on the FB newsfeed! Collect data, interact and do much more with Newsfeed SmartApps! Visit www.newsfeedsmartapps.com for examples, pricing, use cases and more!
Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!
How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement.
For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results.
Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
AliveNow featured in India Now magazine - Young and Happening!
That's AliveNow in a nutshell - a next generation social media marketing company that is making waves with its innovative thinking under the stewardship of a young captain at the helm.
Social Media Case Study on IRIS Home Fragrances. How AliveNow launched the IRIS Home Fragrances facebook page and engaged with the audience with Campaigns and applications.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
Ideating & Creating a Content Strategy for a Brand on Social Media
1. Ideating & Creating a Content StrategyIdeating & Creating a Content Strategy
for a Brand on Social Media
by alivenow - digital marketing agency
www.alivenow.in
2. On social media if
CONTENT is KING, thenCONTENT is KING, then
CONVERSATION is QUEEN!
3. Important to create
QUALITY content to cut
through the clutter and bethrough the clutter and be
informative, engaging and
interactive.
4. What good content does:
- Amplifies reach of posts due to high
interaction and engagement.
- Increases Likes, Shares and Comments
on posts.on posts.
- Helps build communities organically.
- Gets you earned media rather than
paid media.
5. So how do you come up
with a content strategy for
a brand? We share tipsa brand? We share tips
and many samples!
6. Quick and Important Tips:
- Have a content plan (Weekly, monthly).
- Review regularly and eliminate content which
performed badly. (Low reach/engagement)
- Have clear content categories (Examples follow).
- Make creative’s for every single post.- Make creative’s for every single post.
- Make posts interactive and not informational.
- Educate by asking questions and interacting not
providing info.
- When sharing info, be creative and different.
- Plan to boost 10-15% of posts every month.
7. o Product Push o Did you know?
For Prestige Smart Kitchen we had a strategic content plan focusing on
their products, the offers, useful tips and info, etc. This was communicated
in a creative, engaging and planned way. We made sure the brand’s look
and feel was maintained and communication was crisp, creative and
interactive. We categorized content as below:
SAMPLE BRAND: Content Strategy
for Prestige Smart Kitchen
o Product Push
o Guess the missing piece
o Guess the product
o Greetings (Festivals)
o Health quotes
o A v/s B posts
o Great deals
o Did you know?
o Quick cooking tips
o Recipes
o Unscramble the word
o Testimonials
o Weekend posts
8. Product Push
Posts to push the new products being launched by the
brand as well as push the existing products.
9. Product Push
Posts to push the new products being launched by the
brand as well as push the existing products.
10. Product Push
Posts to push the new products being launched by the
brand as well as push the existing products.
11. Guess the Missing Piece
These were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
12. Guess the Missing Piece
These were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
13. Guess the Missing Piece
These were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
14. Guess the Product
This was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
15. Guess the Product
This was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
16. Guess the Product
This was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
17. Greetings!
Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
18. Greetings!
Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
19. Greetings!
Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
20. Greetings!
Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
21. Health Quotes
Prestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
22. Health Quotes
Prestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
23. Health Quotes
Prestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
24. A v/s B posts
Updates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
25. A v/s B posts
Updates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
26. A v/s B posts
Updates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
27. A v/s B posts
Updates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
28. A v/s B posts
Updates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
29. A v/s B posts
Updates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
30. Great Deals
There are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
31. Great Deals
There are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
32. Great Deals
There are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
33. Did you know?
Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
34. Did you know?
Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
35. Did you know?
Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
36. Quick Cooking Tips!
There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
37. Quick Cooking Tips!
There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
38. Quick Cooking Tips!
There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
39. Recipes
A lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
40. Recipes
A lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
41. Recipes
A lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
42. Unscramble the words
These are fun posts, where the users have to unscramble the
words related to Prestige Smart Kitchen!
43. Unscramble the words
These are fun posts, where the users have to unscramble the
words related to Prestige Smart Kitchen!
44. Testimonials
A brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
45. Testimonials
A brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
46. Testimonials
A brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
47. Weekend Posts
On weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
48. Weekend Posts
On weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
49. Weekend Posts
On weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
50. Weekend Posts
On weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
51. For more details regarding this
presentation write to us at
contact@alivenow.in
THANK YOU!
Visit us at www.alivenow.in to see more
case studies, and learn more about
alivenow!