Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.
1). Big Basket is an online grocery store headquartered in Bengaluru, India that sells over 18,000 products across 26 cities. It has over 1000 brands available on its website and mobile apps.
2). Big Basket utilizes warehouses for storage and delivery through local hyperlocal shipping and delivery to customers. It has over 169,000 Facebook likes and 53,000 tweets.
3). An analysis of Big Basket, Grofers, and Zopnow found that Big Basket posts more frequently on social media and has more user engagement than its competitors. It also ranks higher on search engines and has more backlinks than Grofers and Zopnow.
Foodpanda is a small team of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and definitely fun! We wanted something simpler, so we made it.
Digital Media Marketing For Headphone BrandsIffort
Digital marketing ethos needs to be carried out in a well thought out process.
Here is the 360 degree overview of the digital campaign for international audio brand like Skullcandy on the Indian webosphere.
Zomato is a leading restaurant discovery and food delivery platform founded in 2008. It operates in 24 countries with over 1 million restaurants listed on its platform across more than 10,000 cities globally. Some of Zomato's key competitors include Swiggy and Uber Eats. On social media, Zomato has 154k Twitter followers, 1.9 million Facebook followers, and 600k Instagram followers. The company had 32.1 million monthly active users in fiscal year 2021.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.
1). Big Basket is an online grocery store headquartered in Bengaluru, India that sells over 18,000 products across 26 cities. It has over 1000 brands available on its website and mobile apps.
2). Big Basket utilizes warehouses for storage and delivery through local hyperlocal shipping and delivery to customers. It has over 169,000 Facebook likes and 53,000 tweets.
3). An analysis of Big Basket, Grofers, and Zopnow found that Big Basket posts more frequently on social media and has more user engagement than its competitors. It also ranks higher on search engines and has more backlinks than Grofers and Zopnow.
Foodpanda is a small team of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and definitely fun! We wanted something simpler, so we made it.
Digital Media Marketing For Headphone BrandsIffort
Digital marketing ethos needs to be carried out in a well thought out process.
Here is the 360 degree overview of the digital campaign for international audio brand like Skullcandy on the Indian webosphere.
Zomato is a leading restaurant discovery and food delivery platform founded in 2008. It operates in 24 countries with over 1 million restaurants listed on its platform across more than 10,000 cities globally. Some of Zomato's key competitors include Swiggy and Uber Eats. On social media, Zomato has 154k Twitter followers, 1.9 million Facebook followers, and 600k Instagram followers. The company had 32.1 million monthly active users in fiscal year 2021.
The digital strategy document outlines objectives for Cycle Agarbatti's digital platforms including bringing uniformity across platforms, integrated promotions, focusing on audience and employee engagement, and creating generic content not focused on any religion. It proposes strategies like content marketing, search engine marketing, and social media marketing. It provides details on creative strategy, content strategy, contests, and a content calendar for various activities and contests across months focused on spirituality and cricket.
Lay's India used social media to build their brand community and engage consumers. Their 2011 campaign on Facebook, YouTube, and other platforms for Lay's Flavor World Cup contest had the objectives of reaching consumers, building brand affinity, and promoting participation. The plan involved maintaining a presence, sharing information and engaging consumers on these platforms. Key deliverables and insights included high community interactions from creative posts, activities, and cricket content, as well as opportunities to improve engagement through integrated content like videos.
This document provides a marketing plan for a fashion app called FUSION. The app will provide an online collection of trending fashions from different countries. It will allow users to make profiles, upload outfit photos, and gain followers. Users can also access discounts, rewards, and weekly spins. The target market is people aged 18-30 interested in versatility and diversity. The plan outlines tactics like free and premium app versions, social media campaigns, and implementing a project team to manage development and administration.
Generic Presentation
Results have been changed to preserve confidentiality of the original data.
This is only for display of layout capabilities for my portfolio as a Marketing Graphic Designer
This document outlines a social media marketing plan for Karma Cream, an organic ice cream cafe. The plan aims to increase social media following and awareness to boost in-store traffic and sales. Key objectives include growing Facebook likes and Instagram followers. Strategies include contests, hashtags, and discounts for check-ins. Progress will be measured by analytics like followers, visits from social media, and transactions from new customers.
Philly 360 Campaign Communication ApproachDaylon Soh 苏大章
Conceived for a pitch to introduce Philadelphia Cream Cheese into the local market. Campaign was meant to tie in with mass market consumer sampling.
Sources:
surveymonkey.com, WARC & EuroMonitor
Zoom Active Lifestyle Marketing Kit 2015Joanne Sunde
Working from existing content and the need to move quickly to the new Zoom branding in the US, I worked on this transitional Media Kit for Zoom in the US.
Zoom Media owns the rights to the presentation. It is currently on their website. I am displaying this as part of my portfolio, example of my work.
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
0.8L helps brands to run experience-based promotional campaigns targeting thousands of users in 9 different countries.
Not sure that's what you need?
Check out the case studies from some of the brands we worked with.
Tata Himalayan Natural Water Bottle_Enzo_BlitzkriegSIMC Competitions
The document outlines a marketing campaign plan for Himalayan Water. The objectives are to create awareness of the brand's new theme and activations, increase brand recall, induce trial, and expand distribution. The target markets are hotels, malls, clubs, gyms, salons/spas, and airlines. The target demographics are upper middle class individuals ages 18+ who care about wellness. The plan details mall activations, digital campaigns, contests, and installing vending machines to increase accessibility. It aims to position Himalayan Water as a premium yet socially conscious brand through associating with gyms and running a CSR campaign to provide clean water access.
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
The case study entailed strategizing the formalization of the Jaggery (Gud) industry in India and suggesting holistic, sustainable changes in the long term.
Goal-
formulate the plan to improve on the pain-points of the jaggery manufacturers. The objectives are to investigate and establish the nutrition benefits of jaggery, to understand the current and future market, and develop value-added products from jaggery. What would it take for jaggery to expand its market and come back to being the traditional sweetener?
Grofers leads the online grocery industry in India in terms of social media presence and engagement. It has the highest scores on Twitter, Facebook, and LinkedIn compared to competitors like Big Basket and Local Banya. However, Grofers can improve its YouTube channel presence. Overall, Grofers has the highest Social Media Quotient of 30.44. For companies to succeed, they need to follow a crawl-walk-run approach to social media, starting with content creation and community building before moving to more advanced strategies.
This document provides an overview of social media case studies from 2020. It discusses several successful social media campaigns in India, including the #MeToo movement, Swiggy's Voice of Hunger campaign, and political campaigns like Chowkidar. It also outlines key points about boosting social media presence, including being more active, investing in ads, and having a social media strategy. The document recommends collaborating with customers, users, and management to develop effective social media solutions and provides a proposed timeline to roll out a social media strategy over three stages.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
Reliance Fresh is a grocery store chain owned by Reliance Retail. It aims to capture India's $350 billion retail market through its 900 stores across 14 states. Reliance focuses on sourcing directly from local farmers to build an efficient supply chain. At stores, most shelf space is given to Reliance's private label brands to offer better margins than national brands. Reliance uses IT extensively for supply chain management, demand forecasting, and pricing/promotions. It plans to launch two new retail formats, Feel Fresh and Feel Fresh Plus, expanding into categories like apparel. Key recommendations include improving the customer experience through better queues and maintaining high freshness and quality standards.
Reliance Retail Ltd is India's largest retail company with over 920 stores across 80 cities and 14 states. Reliance Fresh is their supermarket venture focused on sourcing directly from farmers to reduce costs. They have a corporate social responsibility program that provides loans and training to farmers. Reliance Fresh faces competition from international retailers but aims to invest 25,000 crore rupees over 4 years to expand its private label products and formats like food cafes to reach more customers across India.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document discusses the marketing strategies of Reliance Fresh, a supermarket chain in India. It outlines Reliance Fresh's farm to fork supply chain model, the 4Ps of its marketing - products, price, place, and promotion. Promotional strategies include discount schemes, membership cards, and various push and pull strategies. Competitors and a SWOT analysis are also presented.
This case study summarizes an integrated online and offline campaign by UniverCell to promote Samsung mobile phones using the celebrity endorsement of Mahesh Babu. The objectives were to increase sales, engage customers, and gain 10,000 new Facebook fans. The strategy included a contest for gifts from Mahesh Babu for phone purchases. A mobile app let fans select a phone and share for chances to meet Mahesh or win prizes. The campaign garnered strong fan participation across Andhra Pradesh and increased the UniverCell Facebook page likes from 566 to over 10,000 within the target time frame through targeted Facebook ads.
The digital strategy document outlines objectives for Cycle Agarbatti's digital platforms including bringing uniformity across platforms, integrated promotions, focusing on audience and employee engagement, and creating generic content not focused on any religion. It proposes strategies like content marketing, search engine marketing, and social media marketing. It provides details on creative strategy, content strategy, contests, and a content calendar for various activities and contests across months focused on spirituality and cricket.
Lay's India used social media to build their brand community and engage consumers. Their 2011 campaign on Facebook, YouTube, and other platforms for Lay's Flavor World Cup contest had the objectives of reaching consumers, building brand affinity, and promoting participation. The plan involved maintaining a presence, sharing information and engaging consumers on these platforms. Key deliverables and insights included high community interactions from creative posts, activities, and cricket content, as well as opportunities to improve engagement through integrated content like videos.
This document provides a marketing plan for a fashion app called FUSION. The app will provide an online collection of trending fashions from different countries. It will allow users to make profiles, upload outfit photos, and gain followers. Users can also access discounts, rewards, and weekly spins. The target market is people aged 18-30 interested in versatility and diversity. The plan outlines tactics like free and premium app versions, social media campaigns, and implementing a project team to manage development and administration.
Generic Presentation
Results have been changed to preserve confidentiality of the original data.
This is only for display of layout capabilities for my portfolio as a Marketing Graphic Designer
This document outlines a social media marketing plan for Karma Cream, an organic ice cream cafe. The plan aims to increase social media following and awareness to boost in-store traffic and sales. Key objectives include growing Facebook likes and Instagram followers. Strategies include contests, hashtags, and discounts for check-ins. Progress will be measured by analytics like followers, visits from social media, and transactions from new customers.
Philly 360 Campaign Communication ApproachDaylon Soh 苏大章
Conceived for a pitch to introduce Philadelphia Cream Cheese into the local market. Campaign was meant to tie in with mass market consumer sampling.
Sources:
surveymonkey.com, WARC & EuroMonitor
Zoom Active Lifestyle Marketing Kit 2015Joanne Sunde
Working from existing content and the need to move quickly to the new Zoom branding in the US, I worked on this transitional Media Kit for Zoom in the US.
Zoom Media owns the rights to the presentation. It is currently on their website. I am displaying this as part of my portfolio, example of my work.
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
0.8L helps brands to run experience-based promotional campaigns targeting thousands of users in 9 different countries.
Not sure that's what you need?
Check out the case studies from some of the brands we worked with.
Tata Himalayan Natural Water Bottle_Enzo_BlitzkriegSIMC Competitions
The document outlines a marketing campaign plan for Himalayan Water. The objectives are to create awareness of the brand's new theme and activations, increase brand recall, induce trial, and expand distribution. The target markets are hotels, malls, clubs, gyms, salons/spas, and airlines. The target demographics are upper middle class individuals ages 18+ who care about wellness. The plan details mall activations, digital campaigns, contests, and installing vending machines to increase accessibility. It aims to position Himalayan Water as a premium yet socially conscious brand through associating with gyms and running a CSR campaign to provide clean water access.
The document outlines Gourmet's marketing plan to expand its online food delivery service throughout India. Gourmet aims to capitalize on rising discretionary spending and eating out as Indians' incomes increase. The plan details Gourmet's target customer segments, goals to achieve 500,000 users by 2020, value propositions including cashless payment and individual billing, closest competitors like Zomato, and four phase implementation approach covering launch, growth, contracting clients, and strategic management.
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
The case study entailed strategizing the formalization of the Jaggery (Gud) industry in India and suggesting holistic, sustainable changes in the long term.
Goal-
formulate the plan to improve on the pain-points of the jaggery manufacturers. The objectives are to investigate and establish the nutrition benefits of jaggery, to understand the current and future market, and develop value-added products from jaggery. What would it take for jaggery to expand its market and come back to being the traditional sweetener?
Grofers leads the online grocery industry in India in terms of social media presence and engagement. It has the highest scores on Twitter, Facebook, and LinkedIn compared to competitors like Big Basket and Local Banya. However, Grofers can improve its YouTube channel presence. Overall, Grofers has the highest Social Media Quotient of 30.44. For companies to succeed, they need to follow a crawl-walk-run approach to social media, starting with content creation and community building before moving to more advanced strategies.
This document provides an overview of social media case studies from 2020. It discusses several successful social media campaigns in India, including the #MeToo movement, Swiggy's Voice of Hunger campaign, and political campaigns like Chowkidar. It also outlines key points about boosting social media presence, including being more active, investing in ads, and having a social media strategy. The document recommends collaborating with customers, users, and management to develop effective social media solutions and provides a proposed timeline to roll out a social media strategy over three stages.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
Reliance Fresh is a grocery store chain owned by Reliance Retail. It aims to capture India's $350 billion retail market through its 900 stores across 14 states. Reliance focuses on sourcing directly from local farmers to build an efficient supply chain. At stores, most shelf space is given to Reliance's private label brands to offer better margins than national brands. Reliance uses IT extensively for supply chain management, demand forecasting, and pricing/promotions. It plans to launch two new retail formats, Feel Fresh and Feel Fresh Plus, expanding into categories like apparel. Key recommendations include improving the customer experience through better queues and maintaining high freshness and quality standards.
Reliance Retail Ltd is India's largest retail company with over 920 stores across 80 cities and 14 states. Reliance Fresh is their supermarket venture focused on sourcing directly from farmers to reduce costs. They have a corporate social responsibility program that provides loans and training to farmers. Reliance Fresh faces competition from international retailers but aims to invest 25,000 crore rupees over 4 years to expand its private label products and formats like food cafes to reach more customers across India.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document discusses the marketing strategies of Reliance Fresh, a supermarket chain in India. It outlines Reliance Fresh's farm to fork supply chain model, the 4Ps of its marketing - products, price, place, and promotion. Promotional strategies include discount schemes, membership cards, and various push and pull strategies. Competitors and a SWOT analysis are also presented.
This case study summarizes an integrated online and offline campaign by UniverCell to promote Samsung mobile phones using the celebrity endorsement of Mahesh Babu. The objectives were to increase sales, engage customers, and gain 10,000 new Facebook fans. The strategy included a contest for gifts from Mahesh Babu for phone purchases. A mobile app let fans select a phone and share for chances to meet Mahesh or win prizes. The campaign garnered strong fan participation across Andhra Pradesh and increased the UniverCell Facebook page likes from 566 to over 10,000 within the target time frame through targeted Facebook ads.
The document summarizes a study conducted at Reliance Trends stores. The objectives were to study daily floor operations, monitor compliance with standard operating procedures, analyze competitors, and understand customer satisfaction and preferences. Reliance Trends is a division of Reliance Retail Ltd, which has over 1200 stores across India. The report details the store rollout history and growth in store numbers from 2007 to the present. It also analyzes customer purchase data and feedback on aspects like product quality, pricing and need for more offers to improve the home fashion section.
Reliance Retail is the largest retailer in India with over 2000 stores nationwide. As their supply chain manager, coordinating the flow of goods from suppliers to warehouses to stores presents many challenges. These include ensuring on-time deliveries while maximizing vehicle capacity and efficiency, dealing with variable demand and product volumes, coordinating across departments and with stores, and managing a multilingual workforce. Technology like RF scanners, printers, and SAP help enable these complex operations. Above all, advance planning and strong communication skills are essential to the success of Reliance Retail's extensive supply chain network.
The document discusses supply chain management and inventory management. It describes the typical flow of products from plants to distribution warehouses to retailers for sale to customers. It notes the conflict between having enough inventory to meet demand versus avoiding excess inventory due to changing market conditions. The Theory of Constraints (TOC) provides solutions, including placing most inventory at production sources, having retailers stock only enough for their replenishment period needs, and replenishing based on sales with monitoring to address abnormal demand changes. The TOC supply chain replenishment system formalizes replenishment time, maximum inventory levels, and quantities based on sales and lead times.
strengthening look and feel of indian wear section & resolving key barriers t...Biki Patro
Reliance Retail Limited is a subsidiary of Reliance Industries Limited based in Mumbai. It was established in 2006 to organize retail operations for the Reliance Group. Reliance Retail operates stores across India, including two stores in Bhubaneswar called Reliance Trends. The document discusses Reliance Trends' customers, which are primarily youth, and competitors like Shoppers' Stop and Westside. It also outlines the scope, objectives, methodology, and findings of a study on how to improve merchandise display and customer experience at Reliance Trends stores. Suggestions from the study include making all sizes available and improving staff training.
Nalli is a popular retailer of sarees and Indian attire located in New Delhi. It offers a wide range of saree materials and styles across multiple floors of its store. Prices range from Rs. 300 to over Rs. 1 lakh depending on the material. The store sees high foot traffic on weekends but also has loyal customers. Nalli aims to expand its product offerings and open new store formats to cater to modern customers while retaining its focus on quality products and customer service.
Retail operation in Reliance Trends and its impact on customer satisfactionSubhajit Sar
This document summarizes a study on the retail operations of Reliance Trends and its impact on customer satisfaction. It begins with an introduction to retail and supply chains. It then reviews relevant literature and provides a company profile of Reliance Retail. The functions of retailers are described and the significance of Reliance Trends' operations is discussed. The research objectives are stated as measuring customer satisfaction, understanding retail operations, and examining promotions. A relationship between retail operations and customer satisfaction is presented. The methodology, data analysis, findings, suggestions, and conclusion of the study are then detailed over multiple sections.
a project report on strengthening look & feel of Indian wear section & resolv...Biki Patro
This document is an internship project report submitted by S Biki Patro to strengthen the look and feel of the Indian wear section and resolve key barriers to business at Reliance Trends in Bhubaneswar, India. The report includes an introduction, industry and company profiles of Reliance Retail and Reliance Trends, literature review, research methodology, data analysis, findings, recommendations, and conclusion. The goal of the internship was to understand how to improve customer attraction and satisfaction at the Reliance Trends store through strategies related to promotions, pricing, employee behavior, billing, product assortment, and quality.
Mankind Pharma is an Indian pharmaceutical company that was founded in 1995 with a goal of providing quality medicines at affordable prices. It has since grown to become the 8th largest drug manufacturer in India with a diverse portfolio that includes medicines, veterinary products, and personal care items. Mankind employs an aggressive marketing strategy focused on rural areas using a large network of medical representatives. Their competitive advantages include offering low prices tailored to price-sensitive rural customers, and an emphasis on marketing and sales over research. Their growth strategy focuses on international expansion while continuing to strengthen their portfolio and tackle industry challenges.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This document contains a project report submitted by Soumyajit Mukherjee for his Post Graduate Program in Business Management (PGPBM) at Bengal Institute of Business Studies (BIBS) in Kolkata, India. The project focuses on the basic floor operations of Reliance Trends store located at Avani Mall in Howrah. It includes an introduction, objectives, details about Reliance Retail Ltd. and Reliance Trends, acknowledgements and various chapters on store operations, methodology, data analysis, job assignments and conclusions. The report provides insights into the functioning and management of apparel retail operations at Reliance Trends.
Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
This document discusses increasing basic operational parameters and lead generation for gift vouchers at a department of Reliance Retail. Key points discussed include:
- Measuring customer transactions, stock levels, store space utilization, average transaction size, and employee performance to evaluate daily operations.
- Ensuring proper licenses, store cleanliness, maintenance, and security are in place for store administration and facilities management.
- The importance of visual merchandising and product displays for suggestive selling.
- Suggestions provided to improve customer service and voucher sales include having employees accompany customers, reducing alteration times, and increasing bulk gift voucher discounts.
Solomo Media's Videocon Independence Day CampaignSocial Samosa
Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.
Ampa Skywalk Mall in Chennai, India saw over a 1100% increase in Facebook fans over 2 months from engaging in social media marketing. Their objectives were to drive foot traffic, sales, and build an online community. They created tabs for the welcome page, store locator, movie schedules, and contests. Targeted Facebook ads helped increase fans from around 720 to over 8,900. Engagement grew through regular updates, questions, and addressing customer queries.
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
Social Media Case Study: How Reliance Footprint Engaged Users with an Exclusi...Social Samosa
This is social media case study on how Reliance Footprint generated six figure sales in one week via facebook exclusive offers the objective was to get FB fans to visit our store by giving them a special offer of 10% off.Reach the core target audience of Reliance Footprint.Increase database collection for future mailers, campaigns, etc.Generate revenue by translating online buzz to offline footfalls and revenue
This document provides an introduction to the team at INXCT, an internet marketing firm. It summarizes the experience and expertise of three key team members: Rahul Sharma, an internet marketer and strategic consultant; Jeet Kapil, an internet marketing entrepreneur and consultant with over 5 years of experience; and Jaidev Rupani, a social media consultant with over 6 years of experience in digital media. It also shares some interesting facts about digital audiences and campaigns the team has run for clients like St. Angelo's Computer Education, Club Mahindra, and MeterJam.
The document discusses several social media marketing campaigns the author managed. It describes campaigns for brands like Woolmark, Xerox, Canon, AskmeBazaar, Monte Carlo, Essilor, Columbia Asia, Uflex, Anand Group, and ACS. For each campaign, it provides details on the business objective, idea executed, and impact. The campaigns included contests, online galleries, contests, email campaigns, YouTube ads, and microsites to engage audiences and promote brands on social media.
Oriflame India used social media to promote its brand and increase its number of consultants. Its strategy included posting engaging content to excite fans, positioning a beauty expert to provide tips, promoting products and campaigns, and giving existing consultants a platform. This approach helped grow Oriflame's Facebook fan base to over 100,000 and engaged fans through contests, questions and answers, and city promotion events. Analytics of Facebook, Twitter, Google Plus and YouTube showed strong engagement metrics.
This document provides an overview of Span Communications, an Indian advertising agency with offices across multiple cities. In 3 sentences: Span Communications is one of the largest media buyers in India with over 35 years of experience working with clients in various industries. They have a team of experienced media professionals and have achieved significant growth, doubling their media billings between 2009-2013. The agency prides itself on hands-on client relationships and delivering maximum impact through strategic and cost-effective media campaigns.
Kunal Bahl and Rohit Bansal started an offline couponing business called MoneySaver in 2010 which grew to 15,000 coupons sold in three months. They then renamed it Snapdeal and received investment from Vani Kola's venture capital firm to take it online. Snapdeal grew quickly to become one of India's largest e-commerce sites, reaching 8-9 million users and top 100 website traffic within two years by focusing on deals, referrals, and expanding product categories beyond deals. It has received seven rounds of funding totaling over $1.5 billion from investors including Nexus Venture Partners, SoftBank, and Alibaba to become a unicorn startup valued at over $1 billion.
Snapfish - Social Media Management through FacebookNeev Technologies
Neev Technologies is an IT services and product development company established in 2005 with development centers in Bangalore and Pune, India. It has over 250 employees with experience in managing offshore and distributed development. To help a global online photo sharing company called Snapfish promote its brand and increase sales, Neev created Facebook pages for Snapfish in India and Singapore. Through strategies like targeted advertisements, contests, discounts and an application to increase engagement, Neev was able to grow Snapfish's fan base to over 32,000 in India and 5,000 in Singapore.
Nokia received 35,000 app ideas through a crowdsourcing campaign asking users to submit ideas to win prizes. Tata Docomo grew their social media community to over 1,00,000 fans, generating over Rs. 1,00,00,000 in revenue. Make My Trip's virtual monument sketching campaign received half a million clicks with exposure in mainstream media. American Express saw a 5x improvement in response rates and 80% reduction in cost per application through a targeted LinkedIn campaign.
- Kingston Technology ran a Holi Festival contest on their Facebook page from March 21-26, 2013 using a calendar reveal template to unveil letters each day
- The contest was successful in increasing fans by 10% and engaged users by 261% with a small $400 advertising budget focused on India
- Over 300 people entered the contest revealing the word to be eligible to win one of 25 prizes, though social sharing of the contest was relatively low
Event marketing involves developing themed exhibits or presentations to promote products, services, organizations, or causes through in-person engagement. It can leverage both online and offline events. Key advantages include minimizing advertising clutter, responding to changing media habits, enhancing brands, and tapping target audiences. Factors to consider for events include image alignment with sponsors, fitting the target audience, and economic viability. Creating successful event marketing campaigns involves setting objectives, planning promotional activities, and leveraging social media and gaming for engagement.
This document compares and contrasts sales promotion and personal selling. It defines sales promotion as marketing activities other than advertising, personal selling, public relations and publicity that are intended to stimulate customer demand. Examples of sales promotion techniques provided include discounts, coupons, and premium offers. Personal selling is defined as presenting goods and services to customers face-to-face to convince them to buy. The objectives of personal selling include building face-to-face interactions, persuading customers, and having a flexible approach.
Beatnik is a digital agency that harnesses creativity to help clients solve business problems through storytelling and engaging experiences. They provide design, content, digital marketing, and experience design services including social media management, web design, app design, and more. Examples of clients and campaigns showcase their work in social media management, digital campaigns, and experience design projects for clients in various industries.
This document discusses digital media branding. It provides information on brand positioning, image strategy development, and copy decision making. It notes that digital marketing spend in India is growing but still much lower than print and TV. The objectives are to understand essential branding ingredients, the product manager's role in digital marketing, how digital marketing affects brand positioning, and how to revamp the "Incredible India" brand using new media tools.
Dollar Shave Club is an American company that delivers razors and personal care products monthly by mail. It was founded in 2011 and later acquired by Unilever. The company gained popularity after a viral YouTube video in 2012. Dollar Shave Club has a strong digital presence including its website and social media platforms like Facebook, Twitter, Instagram, and YouTube. The company's target audience is males and females aged 18-29 who are looking for convenient and affordable grooming products.
The document outlines Kaati Zone's objectives and activities on Facebook from January to June 2011 to build its brand and engage customers, which included posting the menu, information about new stores, campaigns like "Roll N Score", and ads. It shows the growth in fans, page views, and engagement increased significantly from January to June 2011, which it attributes to the Facebook ads campaign launched in June.
A short deck which answers some interesting questions about web AR w.r.t. marketing, branding, advertising and promotions. What is web AR, what are some of the possibilities with web AR, why should brands consider web AR, how can a web AR experience we promoted, etc.
Learn more about our Augmented Reality solutions across social AR filters, web AR experiences and in app AR experiences here:
Web AR solutions - https://www.alivenow.in/WebAR
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and support overall brain health.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This Ramadan, stay ahead of the curve and explore Interactive Digital experience ideas conceptualized by Alivenow. These Immersive & engaging concepts using Social AR (Facebook, Instagram and Snapchat), Web AR (No app required), Chatbots, Gaming and Playables will help in enhancing your audience engagement efforts.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
An overview of what is possible with facebook, instagram and snapchat augmented reality camera filters and lenses. AliveNow are official augmented reality development partners with facebook and instagram.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Short presentation that gives you an overview of what Facebook Messenger ChatBots are going to be big and how alivenow can help you through the whole of ChatBot building from ideation to development and launch. Get in touch - contact@alivenow.in
Introducing Newsfeed SmartApps. [www.NewsfeedSmartApps.com]
Newsfeed SmartApps are a new and revolutionary way to engage with your Facebook fan base. They are INTERACTIVE STATUS UPDATES which are mobile friendly and playable directly on the FB newsfeed! Collect data, interact and do much more with Newsfeed SmartApps! Visit www.newsfeedsmartapps.com for examples, pricing, use cases and more!
On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.
Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!
How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement.
For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results.
Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.
Auchan India ran an Imported Food Festival to promote international products. They launched a Facebook campaign with AliveNow to increase awareness. The campaign included a "Create Your Wishlist" application where users selected 3 products they wanted to win. Over 20 days, daily winners were announced who won their selected products. This prompted higher engagement as users checked daily. Over 850 users participated and Auchan saw thousands of additional in-store visitors and over 17,500 new page likes. The campaign successfully promoted Auchan and the food festival.
This document discusses how social media campaigns can generate revenue for brands. It provides examples of successful case studies, including one by PVR Cinemas that generated Rs. 94,750 in revenue by incentivizing fans to bring friends to the movies. Another case study describes how Reliance Trends generated Rs. 3,85,000 in revenue through a contest on their Facebook page that offered vouchers for online entries that were later redeemed in stores. The document advises that revenue-generating social media campaigns should offer worthwhile incentives, be easy to participate in, and include methods to track and follow up with participants both online and offline.
The document summarizes a contest run by Mom & Me on their Facebook page to engage young mothers. It had two phases: the first allowed mothers to upload photos and answer a question to enter, and the second was a voting phase where the top 5 entries competed. The contest was promoted on the Facebook page and through targeted Facebook ads. It was successful in engaging the audience over one month, with the winner featured in a magazine.
1) AliveNow is a next-generation social media marketing company founded in 2009 by Adhvith Dhuddu when he was 23 years old.
2) The company has experienced rapid growth, with its client base and revenues doubling year-over-year. It provides innovative social media campaigns for a wide range of clients across multiple sectors and global regions.
3) Dhuddu credits his experience working on Barack Obama's pioneering 2008 presidential campaign with teaching him the power of social media and inspiring him to launch AliveNow to help brands utilize social platforms to build their brands.
Social Media Case Study on IRIS Home Fragrances. How AliveNow launched the IRIS Home Fragrances facebook page and engaged with the audience with Campaigns and applications.
Case Study: Facebook campaign for Reliance Trends Independence Day Offer
1. Case Study: Facebook campaign for
Reliance Trends Independence Day Offer
How AliveNow helped promote & spread the word about
the famous 1947 for 1947 offer from Reliance Trends.
2. Objectives
Fashion at Great Value - That is what Reliance Trends stands for
as a Brand.
• Every year during Independence Day, Reliance Trends rolls out the
1947 offer, where a customer can buy merchandise worth Rs. 1947
and get Rs. 1947 merchandise free! Our objective was to increase
the awareness of the brand, promote the Independence Day Offer
and connect with the target audience.
• “Independence Day Quiz” campaign on Facebook prior to
Independence Day celebration. Promote the offer and the
campaign using Facebook as a platform.
• We built an Application on Facebook promoting the
Independence Day offer of buy for Rs.1,947 and get merchandise
worth Rs.1,947 free.
02 Country: India | Sector: Retail
3. Independence Day Quiz - Application
• When a New Fan
landed on the
application, they had
to “Like” the Page to
take the
Independence Day
Quiz and win Rs. 500/-
vouchers from Reliance
Trends.
• The Campaign was run
for 9 days from 10th to
19th August.
03 Country: India | Sector: Retail
4. Independence Day Quiz - Application
• After liking the Page,
Instructions were given
about the quiz.
• After allowing the app,
they have to answer 5
questions related to the
Indian Independence
movement and
complete a slogan as to
why they would like to
shop during the offer
period.
• The Fan had to then
submit his/her details after
taking part.
04 Country: India | Sector: Retail
6. Independence Day Quiz - Results + Feedback
• We promoted the Campaign
with regular updates and
with Facebook Ads.
• Initially we had decided on
announcing 10 winners,
however as the response to
the campaign was amazing,
we announced 20 Winners.
Each won Rs. 500/- vouchers!
• After the campaign we wanted feedback from customers on their
experience of the Independence Day Offer. So we created a Feedback
Application asking the fans to spare 2 minutes of their time to give their
valuable Feedback.
06 Country: India | Sector: Retail
7. Independence Day Quiz - Results
• The contest was a fantastic success! Thousands from across the country
learnt about the amazing 1947 offer at Reliance Trends.
• We announced 20 winners at the end of the contest.
• Many fans even shared their photo’s as they shopped during the offer
period. Given below are some nice comments/posts by fans!
07 Country: India | Sector: Retail
8. Independence Day Quiz - Results
• The campaign was live on the page for a period of 10 Days.
• During the 10 day period, the response was overwhelming, on all
parameters, the campaign was a success. Few important numbers are
given below. Details of the same are given in the next few slides.
Parameter Time period Number
No. of New 10,483 NEW Likes in 10 days.
10 Days
LIKES From 12,313 to 22,549 likes in 10 Days
No. of entries
10 Days We received 1,955 entries in all.
to the contest
No. of Winners NA 20 winners got Gift Vouchers Worth Rs.500.
08 Country: India | Sector: Retail
9. 10K NEW likes in 10 Days
Likes on the Facebook Page
25000
22549
20000
15000
12313
10000
5000
0
Aug 9th Aug 19th
*In a Span on 10 Days we added more than 10,000+ New
Likes on the Facebook Page.
09 Country: India | Sector: Retail
10. More Numbers - Reliance Trends Application
• Total Engaged Users on Reliance Trends Page during the Campaign
Period – 1,18,663
• Logged in Page Views during the campaign period – 1,42,692
• Total Reach i.e., number of people who have seen any content during
the campaign time on the Page – 31,76,957
• Total Impressions – Number of people who saw any update/story about
Reliance Trends on Facebook during the campaign – 1,25,51,345
10 Country: India | Sector: Retail
11. Thank You!
For more details regarding the Reliance Trends
Case study, write to us at contact@alivenow.in
with your queries.
Visit us at www.alivenow.in to learn more.
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