How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement. For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results. Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.

1. How AliveNow created great content for the NGO, United
Way Bengaluru, on their Facebook page over a 3 month
period and increased reach and engagement.
Case Study: Engaging the United Way
Facebook audience with compelling content!

2. About United Way of Bengaluru
For over 125 years, United Way has mobilized volunteers to
address issues within environment, education, health and
livelihood. A volunteer-led, nonprofit organization located in
a geographic community that seeks and addresses the root
causes of key issues is accountable for stewardship of
resources is accountable for short-term & long-term results.
Their mission is to help building community capacity for a
better quality of life in our geography, through voluntary
giving and action.
United Way Bengaluru Case Study02

3. Objective on Social Media
• To reach out to a large number of audience about the alarming
situation of our environment and to raise awareness about the
same.
• To create a sense of responsibility through mind boggling
creative's and quotes that will force a user to think twice.
• To come up with hard hitting, deep and meaningful facts and
quotes, provoking the users to spread the word and take action
for the right cause.
• Share details about various events and initiatives by United Way
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4. Content Categories followed by
Creative’s made for Facebook posts
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5. Content Categories
We followed various content categories to have a balance in the posts we
shared that we don’t lose the interest of the users as well as make it
informative too. Following were the categories under which content and
creative's were made.
(Note: All content was generated by us and all creative’s were designed by our
team.)
1.Call to Volunteer
2.Facts & figures from reports
3.Did you know?
4.Wake the Lake campaign
5.Born Learning campaign
6.Images and status of lakes
7.Updates and Case studies from Born Learning
8.Generic press coverage or articles on lakes, water situation, malnutrition
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6. Call for Action Creative’s
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7. Call for Action Creative’s
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8. Call for Action Creative’s
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9. v
Generic Inspiring Creative’s
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10. Did You Know? Creative’s
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11. Wake the Lake specific Creative’s
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12. Wake the Lake specific Creative’s
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13. Occasional Creative’s
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14. Generic inspiring Creative’s
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15. Born Learning specific Creative’s
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16. Facts & figures from reports Creative’s
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17. Facts & figures from reports Creative’s
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18. Thank You!
For more details regarding this initiative for
United Way Bengaluru, write to us at
contact@alivenow.in with your queries. Visit us at
www.alivenow.in to learn more.