Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media. Objectives of the Campaign: Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India. The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match. We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match. Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.

1. Case Study: Facebook Campaign for
Cycle Pure Trusted Player
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between
India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped
promote & spread the word about the association on social media.

2. Objectives of the Campaign
Cycle Pure where the official Co Sponsor for the Tri Nation Series between
West Indies, Sri Lanka and India.
•The objective was to spread the word about the sponsorship and the “Cycle
Pure Trusted Player” award for every match.
•We wanted to get cricket enthusiasts to predict and pray for their trusted
player for every match. On ground, the commentators decided who won the
Cycle Trusted Player for every match.
•Also, we wanted to spread the word about the association with Cycle Pure
for the Tri-Nation series as a whole.
02 Facebook Campaign for Cycle Trusted Player

3. Cycle Pure Trusted Player - Pre Like
This Campaign was
from 28th
June to 11th
July during the Tri-
Series between India,
West Indies and Sri
Lanka.
When a New Fan
landed on the
application, they had
to “Like” the Page to
Predict and Pray for
Cycle Pure Trusted
Player of the match
to win amazing
prizes!
03 Facebook Campaign for Cycle Trusted Player

4. Cycle Pure Trusted Player - Instructions
After liking the page,
instructions were
shared about how to
take part.
After allowing the
app, the users could
predict and pray for
the Trusted Player for
each match.
The ability to predict
every match closed 2
hours before the
actual match began.
04 Facebook Campaign for Cycle Trusted Player

5. Cycle Pure Trusted Player - Predict
The fan had the ability
to predict and pray for
The Cycle Trusted
Player for any number
of players for the
matches!
They had to submit
their Name and Email
Id to take part in the
contest.
Fans could view
Prayers by clicking
“View Prayers” and
even share, comment
and like prayers.
05 Facebook Campaign for Cycle Trusted Player

6. Cycle Pure Trusted Player - View Prayers
Fans could
view
Prayers by
others and
share it, like
it and
comment
on it.
As you can
see here,
Ravindra
Jadeja got a
total of 618
Prayers and
Predictions!
06 Facebook Campaign for Cycle Trusted Player

7. Cycle Pure Trusted Player
Users had the ability
to browse through
different players
and see how many
prayers/predictions
they got.
They can change
the team and see
how many prayers
team members
from Sri Lanka or
West Indies got as
well.
07 Facebook Campaign for Cycle Trusted Player

8. Cycle Pure Trusted Player - Thank You
After the fan
submits his/her
prediction, the
Thank You page
appears.
The Fan then has
the ability to share
his/her prayer, view
other prayers and
an option to Pray
again.
08 Facebook Campaign for Cycle Trusted Player

9. Frequent Updates & Queries
09 Facebook Campaign for Cycle Trusted Player

10. Frequent Updates & Queries
10 Facebook Campaign for Cycle Trusted Player

11. Few pictures from the Venue!
11 Facebook Campaign for Cycle Trusted Player

12. During the 14 day period, the response was overwhelming. On all parameters the
campaign was a success. Few important numbers are given below.
Parameter Time period Number
No. of New
LIKES
14 Days
9,215 NEW Likes in 14 days.
From 14,755 to 23,990 likes in 14 Days
No. of entries
to the contest
14 Days We received 6,299 Prayers in all.
No. of Winners 14 Days
301 winners got Cycle Pure Gift Vouchers &
Bumper Prize.
Total Content
impressions
14 Days
Over 2.8 million content impressions
(Just over 28 Lakh)
Cycle Pure Trusted Player - Results
12 Facebook Campaign for Cycle Trusted Player

13. *In a Span on 14 Days we added more than 9,000 New engaged
users on the Facebook Page.
9K+ NEW likes in 14 Days
13 Facebook Campaign for Cycle Trusted Player

14. Few more interesting numbers
Match 1 Match 2 Match 3 Match 4 Match 5 Match 6 Finals Series
145 379 515 712 881 975 1314 1378
Total number of prayers for each match
Top 5 players for whom prayers were offered
Shikhar Dhawan Virat Kohli Ravindra Jadeja MS Dhoni Chris Gayle
1166 1044 618 535 397
Total number of
prayers for each team
India Sri Lanka West Indies
4415 961 923
14 Facebook Campaign for Cycle Trusted Player

15. Thank You!
For more details regarding the Cycle Pure Trusted
Player campaign for Cycle Pure Agarbathies, write
to us at contact@alivenow.in with your queries.
Visit us at www.alivenow.in to learn more.
15 Facebook Campaign for Cycle Trusted Player