Sebastian Deterding's talk explores the rise of gamification in education and critiques its underlying assumptions, suggesting that it often misrepresents the principles of effective game design and motivation. He argues that true engagement comes from intrinsic motivation and well-designed systems rather than superficial game elements or extrinsic rewards. Deterding proposes a shift toward 'gameful design', advocating for a comprehensive redesign of educational systems to inherently support enjoyable learning experiences.