Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
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An overview about how games could change the way people interact with brands.
This added with case study and insight from advergames around the world.
And the last chapter is the introduction of Agate Studio, as the advergame developer.
A brief overview on the gaming industry, the types of games we play, and how elements from game design are being used outside of the consoles in order to influence our behaviour in the real world...
FreeForm is a evening of discussion on technology, the non-traditional and cool stuff held by Saatchi & Saatchi London.
Just add points? What UX can (and cannot) learn from gamesSebastian Deterding
Can game mechanics help us to make applications and websites more fun and engaging? My presentation at the UX Camp Europe 2010 on May 29 and 30 in Berlin attempted a sobering look at what user experience designers can and cannot learn from games.
An overview about how games could change the way people interact with brands.
This added with case study and insight from advergames around the world.
And the last chapter is the introduction of Agate Studio, as the advergame developer.
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In part one of our exploration of the gaming audience landscape, we spoke with people from across the industry to establish some of the key characteristics of the different types of gamer – social, console and mobile - and where the power to engage and own these audiences lies.
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This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
This is a presentation on UX Mobile, that suggests some very basic guide on how to define the content and what to avoid while designing apps.
This presentation was in 14 june 2014
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»Gamification« has sparked the imagination of many for the potential of games in education, but turned away an equal amount within the games and learning community with its disregard for the complexities of design and human motivation.
However, this talk suggests that there is a deeper reason for the negative reaction in the games and learning community: namely, that gamification really provides a distorted mirror that throws into stark relief issues in today's game-based learning at large. Conversely, that best way to advance games for learning today is to look deep into this mirror. Doing so reveals a triple agenda for the field: to expand from deploying games as interventions in systems to the gameful restructuring of systems, and from designing games to the playful reframing of situations; and to shift from the instrumentalization of play and learning to paideia as paidia.
In part one of our exploration of the gaming audience landscape, we spoke with people from across the industry to establish some of the key characteristics of the different types of gamer – social, console and mobile - and where the power to engage and own these audiences lies.
In this follow up piece, we use social media analytics to understand how and why gaming audiences engage with the games and platforms they use and craft some insights into how publishers, manufacturers and platforms can keep these gamers coming back for more.
This PowerPoint defines the adult demographic that partakes in social gaming and their motives and characteristics as consumers. It also looks at the various types of in-game advertising, the pros and cons of in-game advertising, as well as the overall effectiveness of this type of marketing strategy.
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
This is a presentation on UX Mobile, that suggests some very basic guide on how to define the content and what to avoid while designing apps.
This presentation was in 14 june 2014
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Social Media Case Study: Mother Dairy Ice Creams
1. Case Study: Engaging Mother Dairy Ice
Creams fans on Facebook
How AliveNow helped engage the Ice Cream loving
audience on the Mother Dairy Ice Creams Facebook page!
2. The Challenge
• Mother Dairy Ice Creams on Facebook (www.facebook.com/Mother
dairyicecream) is the official Facebook page with thousands of fans.
• Mother Dairy Ice Creams approached us to see what interesting,
creative and viral ideas we had. They wanted to try Facebook
platform to increase the fan base and engage the fans.
• The audience on the page were young and outgoing in nature. They
had passion for Ice Creams.
• We came up with a simple but a viral game application on Facebook
to engage with the audience on Mother Dairy Ice Creams and the
campaign was a huge success!
02 Social Media Case Study - Mother Dairy Ice Creams
3. Strategy and Approach
• Knowing that the audience on the Mother Dairy Ice Creams page were
very passionate about Ice Creams in general, we decided to come up
with an addictive game and gave away goodies to winners
• We came up with the ‘Ice Truck Grabber Challenge’ game
application.
• In this game application, a user has to catch as many Ice Creams as
possible in the Mother Dairy Ice Cream truck and score high to stay on
top of the leader board. Based on the top scores, fans were rewarded by
way of goodies from Mother Dairy Ice Creams.
• We used the Facebook application platform and the Facebook Ads
platform to reach the right audience and achieve the desired results.
03 Social Media Case Study - Mother Dairy Ice Creams
4. Ice Truck Grabber Challenge - Landing Page
Game - Landing
page
Once the user lands on
the page, they have to
‘LIKE’ the page to enter
the game to take part.
If a user doesn’t LIKE the
page, then the fan
cannot take part in the
contest.
04 Social Media Case Study - Mother Dairy Ice Creams
5. Ice Truck Grabber Challenge - Instructions
Rules
After ‘LIKING’ the
page, the
Instructions for the
game is shown.
Details on how to
play the game
was given in a
detailed and
graphical manner.
After reading ,
they have to click
on ‘PLAY’ to take
part in the contest.
05 Social Media Case Study - Mother Dairy Ice Creams
6. Ice Truck Grabber Challenge - Game Page 1
Play the
Game!
Clicking on the
‘Play’ will ask
the fan to
‘allow’ the app
on Facebook.
Next, the
permissions will
be taken where
the user’s e-mail
id will also be
captured.
06 Social Media Case Study - Mother Dairy Ice Creams
7. Ice Truck Grabber Challenge - Game Page 2
After clicking on the ‘Go to App’, the permission to post on the
user’s wall is taken and their email id also being captured!
07 Social Media Case Study - Mother Dairy Ice Creams
8. Ice Truck Grabber Challenge - Game Page 3
Play the
Game!
Clicking on the
‘Allow’ the page will
be directed to the
game interface
where the real fun
begins!
The more Ice
Creams they catch,
higher will be their
score!
08 Social Media Case Study - Mother Dairy Ice Creams
9. Ice Truck Grabber Challenge - Game Page 4
Features in the
Game
The Challenge of
playing this game is
that the frequency of
Ice Creams is high
and there were also
many bombs in the
middle.
Fans will have to play
without being hit by
the bomb! If they get
hit by one, a life is
lost. And they have 3
Additionally they can also catch a falling fruit to gain lives.
a lost life. A fan can play till he losses all the lives,
which increased the virality of the whole game.
09 Social Media Case Study - Mother Dairy Ice Creams
10. Ice Truck Grabber Challenge - Congratulations
Score Page
Once the game gets
over, the score will be
displayed along with a
congrats message.
If the user wishes to play
again, one can do so by
clicking on ‘Play Again’
button.
This page also had the
share element, which
enabled the fans to share
it with their friends!
The fans can see if they are on the leader board just by clicking on
the leader board button after submitting the score. In order to win
goodies, the scores should be submitted.
10 Social Media Case Study - Mother Dairy Ice Creams
11. Ice Truck Grabber Challenge - Submit Score
Submit Score
If a fan wishes to
submit the score,
he has to fill in
the details.
The contact form
had details like,
Name, Email Id,
Contact Number
and Address.
After entering
the respective
fields, one can
submit the score.
11 Social Media Case Study - Mother Dairy Ice Creams
12. Ice Truck Grabber Challenge - Landing Page
Leader Board
If a fan wishes to see
the leader board, just
clicking on the
button would show
the list of people with
high scores.
This feature made
many fans come
back to play the
game just to stay on
the top of the leader
board. Fans can play
any number of times
and submit scores.
12 Social Media Case Study - Mother Dairy Ice Creams
13. Promoting the Mother Dairy Page
Promoting
The Game on
the Page
The game was
also extensively
promoted on
the page and
the response
was
tremendous!
This post had 103
likes and 1 share!
13 Social Media Case Study - Mother Dairy Ice Creams
14. Promoting via Targeted Facebook Ads
• Besides engaging the existing audience of Mother Dairy Ice Creams, we
also wanted to reach a new audience via highly targeted Facebook ads.
• We used targeted facebook ads in a very well manner with many
targeting criteria to reach the right untapped audience.
• Targeting was done based on the following:
• First only in cities where Mother Dairy Ice Creams had its presence.
• Audiences which had keywords like - Food, Ice Cream, Fast Food, Sundaes,
Various Ice Cream flavors, Various sauces, etc.
• This way, we reached the right audience and got an optimal ROI on the ad
spends done.
14 Social Media Case Study - Mother Dairy Ice Creams
15. The Results - Ice Truck Grabber Challenge
• The Mother Dairy Ice Creams ‘Ice Truck Grabber’ game application was
live on the Facebook page and ran for a period of 2-3 months.
• During this period, the response was overwhelming, on all parameters, the
campaign was a success. Few important numbers are given below.
Parameter Time period Number
No. of New
3 weeks 12,000+ New Likes in 3 weeks.
LIKES
No. of entries
3 weeks Over 1,000 entries in all.
to the contest
9 winners got Mother Dairy Ice Creams
No. of winners 3 weeks
Goodies.
15 Social Media Case Study - Mother Dairy Ice Creams
16. Thank You!
For more details regarding the ‘Ice Truck
Grabber’ Campaign for Mother Dairy Ice
Creams, write to us at contact@alivenow.in
with your queries.
Visit us at www.alivenow.in to learn more.
16 Social Media Case Study - Mother Dairy Ice Creams