Ampa Skywalk Mall in Chennai, India saw over a 1100% increase in Facebook fans over 2 months from engaging in social media marketing. Their objectives were to drive foot traffic, sales, and build an online community. They created tabs for the welcome page, store locator, movie schedules, and contests. Targeted Facebook ads helped increase fans from around 720 to over 8,900. Engagement grew through regular updates, questions, and addressing customer queries.