A brief overview on the gaming industry, the types of games we play, and how elements from game design are being used outside of the consoles in order to influence our behaviour in the real world...
FreeForm is a evening of discussion on technology, the non-traditional and cool stuff held by Saatchi & Saatchi London.
Google Tech Talk given on January 24, 2011 in Mountain View, CA on gamification and how to get three »missing ingredients« right: meaning, mastery, and autonomy.
My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
Video: http://goo.gl/oKMFm // Are points and badges mere indulgences for the faithful looking for redemption in loyalty programs? In nine (and a half) theses, this talk will walk you through the history, definition, and issues of “gamification,” and point out what is worth salvaging for designers and researchers.
Just add points? What UX can (and cannot) learn from gamesSebastian Deterding
Can game mechanics help us to make applications and websites more fun and engaging? My presentation at the UX Camp Europe 2010 on May 29 and 30 in Berlin attempted a sobering look at what user experience designers can and cannot learn from games.
Paideia as Paidia: From Game-Based Learning to a Life Well-PlayedSebastian Deterding
»Gamification« has sparked the imagination of many for the potential of games in education, but turned away an equal amount within the games and learning community with its disregard for the complexities of design and human motivation.
However, this talk suggests that there is a deeper reason for the negative reaction in the games and learning community: namely, that gamification really provides a distorted mirror that throws into stark relief issues in today's game-based learning at large. Conversely, that best way to advance games for learning today is to look deep into this mirror. Doing so reveals a triple agenda for the field: to expand from deploying games as interventions in systems to the gameful restructuring of systems, and from designing games to the playful reframing of situations; and to shift from the instrumentalization of play and learning to paideia as paidia.
Google Tech Talk given on January 24, 2011 in Mountain View, CA on gamification and how to get three »missing ingredients« right: meaning, mastery, and autonomy.
My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
Video: http://goo.gl/oKMFm // Are points and badges mere indulgences for the faithful looking for redemption in loyalty programs? In nine (and a half) theses, this talk will walk you through the history, definition, and issues of “gamification,” and point out what is worth salvaging for designers and researchers.
Just add points? What UX can (and cannot) learn from gamesSebastian Deterding
Can game mechanics help us to make applications and websites more fun and engaging? My presentation at the UX Camp Europe 2010 on May 29 and 30 in Berlin attempted a sobering look at what user experience designers can and cannot learn from games.
Paideia as Paidia: From Game-Based Learning to a Life Well-PlayedSebastian Deterding
»Gamification« has sparked the imagination of many for the potential of games in education, but turned away an equal amount within the games and learning community with its disregard for the complexities of design and human motivation.
However, this talk suggests that there is a deeper reason for the negative reaction in the games and learning community: namely, that gamification really provides a distorted mirror that throws into stark relief issues in today's game-based learning at large. Conversely, that best way to advance games for learning today is to look deep into this mirror. Doing so reveals a triple agenda for the field: to expand from deploying games as interventions in systems to the gameful restructuring of systems, and from designing games to the playful reframing of situations; and to shift from the instrumentalization of play and learning to paideia as paidia.
This deck is based on a paper we wrote for the SAMRA 2011 conference. It's a short introduction to some of the ideas underlying the concept of "gamification".
It also details the results from a simple experiment we conducted to measure the effectiveness of gamifying an online community. We were restricted by a tight deadline and the existing capabilities of the online platform we partnered with, but the results are still pretty clear (although small base sizes makes it difficult to draw solid conclusions). To follow up these tantalising results, we are writing another paper for ESOMAR Congress that collects more numbers describing the effectivness of gamification.
I had a lot of fun illustrating the deck. Hope you enjoy reading it.
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Are play and work opposites? In this invited keynote at the Control Systems 2016 conference in Stockholm, I argue that we hold three common misconceptions about work, play, and motivation that have us misjudge how work may be made more playful.
From Game Design Elements to Gamefulness: Defining "Gamification"Sebastian Deterding
A shared presentation by Rilla Khaled, Sebastian Deterding, Lennart Nacke and Dan Dixon given at MindTrek'11. The paper to the presentation can be found here: http://j.mp/I2QF4N
This deck is based on a paper we wrote for the SAMRA 2011 conference. It's a short introduction to some of the ideas underlying the concept of "gamification".
It also details the results from a simple experiment we conducted to measure the effectiveness of gamifying an online community. We were restricted by a tight deadline and the existing capabilities of the online platform we partnered with, but the results are still pretty clear (although small base sizes makes it difficult to draw solid conclusions). To follow up these tantalising results, we are writing another paper for ESOMAR Congress that collects more numbers describing the effectivness of gamification.
I had a lot of fun illustrating the deck. Hope you enjoy reading it.
Gamification - Defining, Designing and Using itZac Fitz-Walter
A presentation that describes the concept of gamification, it's roots, design and application. Minimal words, lots of pics and lots of fun to present. :)
Make sure to sign up to my weekly gamification newsletter: http://gamificationweekly.com
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Are play and work opposites? In this invited keynote at the Control Systems 2016 conference in Stockholm, I argue that we hold three common misconceptions about work, play, and motivation that have us misjudge how work may be made more playful.
From Game Design Elements to Gamefulness: Defining "Gamification"Sebastian Deterding
A shared presentation by Rilla Khaled, Sebastian Deterding, Lennart Nacke and Dan Dixon given at MindTrek'11. The paper to the presentation can be found here: http://j.mp/I2QF4N
Game Design & the City @ Best Scene in TownKars Alfrink
This presentation was part of my contribution to the Best Scene in Town workshop on 14 April 2010 at the Waag Society. In it, I describe three scenarios for the development of games into the near future. I also briefly discuss some key concepts in the field of game design. The goal of this presentation was to inspire and to provoke, as well as provide some handholds for participants to use in their own subsequent work.
FGS 2011: Keeping Yourself Honest in Game Design (SteamBirds)mochimedia
Game developers often fail to hold a critical eye to their own work, and struggle to see why they aren't finding success. Join Andy Moore, Captain of Radial Games, as he explores all the painful ways his previous works failed, and his adventure to correct them all in the production of his multi-award-winning game, SteamBirds - and the mobile editions and sequels that followed.
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
Kings of Engagement: How Gaming Changed the World of UXDori Adar
Gaming is insanely huge and the world of user experience catches up fast. In this deck you will gain understanding on what games are, learn about the hero and the villain products, and how to build a product as a game from the ground up.
A presentation introducing students to the concept of Games and their importance in modern life. Non-technical, and suitable for use in a 'soft skills' module.
My slides from NXNEi 2011, a game designer's perspective on gamification. It's a crash course primer, an invitation to be critical, and a starting point for designers interested in what game design might have to offer.
The conversation has proceeded and become more involved since I did this in June 2011, but more perspectives on this practice can't hurt.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
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This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
1. REALITY INVADERS
A brief overview on the gaming industry, the types of games we play,
and how elements from game design are being used outside of the
consoles in order to influence our behaviour in the real world...
2. BROUGHT TO YOU BY:
FreeForm is a evening of discussion on technology, the
non-traditional and cool stuff. As well as external experts,
this time the contributors from 80 Charlotte Street were:
Matthew Guy
Creative, Saatchi & Saatchi EMEA.
@sergethew
Tom Callard
Planner, Saatchi & Saatchi London.
Saatchi & Saatchi @tomcallard
28th September 2010
4. GAMING HAS CHANGED.
In the last 5 years gaming has emerged as a mainstream
activity. While once it might have been niche, nerdy and
stuck in the bedroom or basement, it is now mass
entertainment, and influencing every part of modern life.
5. Profits as of 15th of January 2010:
$750m $990m
source: http://www.trustedreviews.com/video-games/news/2010/01/15/Modern-Warfare-2-As-Successful-As-Avatar/p1
EXPANDING INDUSTRY.
The Industry itself has grown hugely. Looking at the The diversity of the audience for games has also changed.
entertainment industry as a whole, games like Call of Duty: Back when the console war between the Wii, Xbox 360
Modern Warfare 2 and Guitar Hero are only surpassed in and Playstation 3 begun, no one expected the casual
profit by the most successful of blockbuster films. gaming of the Wii to be the winner.
6. MOTION CONTROLLERS.
The controlling device normally associated with the family- They could even be considered exercise! Whereas on Wii
friendly Wii is now being implemented in different degrees you can practice your bowling, on Playstation Move
across all consoles. Video games are beginning to expect to be able to beat someone's virtual face in with
disassociate themselves with the coach potato image. your own fists.
7. IN POPULAR CULTURE.
Films like Scott Pilgrim Vs. The World and the graphic Space invaders and SNES graphics are on T-shirts and
novels it’s based upon use the language and conventions of jewellery. Anyone who has an iPhone is likely to have a few
gaming, letting characters “level up” and use multiple lives. addictive little game apps, purchased for next to nothing.
8. WHATS A SOCIAL GAMER?
One of the greatest developments in gaming has been the monthly unique users. However inexplicable it may seem (it
introduction of social: giving people the opportunity to share certainly does to us), this means it is more popular than
their gaming experiences with their friends and contacts. Twitter. Farmville has proved so popular it even has its
Farmville is obviously the most famous, with 80 million own parodies such as Cow Clicker.
9. ADVERGAMING.
We advertisers have been making games for years. Crispin Your healthy eating in real life thus actually changes the
Porter + Bogusky recently created an app for their baby rules in the game. It is an interesting example of the diversity
carrot brand which allows you to play the game by chewing of modern gaming, and also a valiant attempt to get healthy
the carrot near your iPhone (via the microphone) to level up. eating to be fun.
10. EDUCATIONAL GAMING.
Barclay’s 56 Sage Street teaches teenagers money game’, it does what educators have been trying to do for
management under the guise of a The Sims / Sim City years. Make learning feel like play instead of work. Banking
style game. In the first 4 weeks it attracted over 55,000 is something I struggle with to this day, if only this was
players. Produced for the fraction of the cost of a ‘real around when I was in school!
11. IN THE PHYSICAL WORLD?
Gaming is also leaking into the real world. Mobile A cardboard track houses an RC car with a camera, and
technology means we can play anywhere, and social this is driven around the track on a modified arcade
gaming means we can play with anyone. The above is an machine. But this is just the beginning of games becoming
example of a game where the action takes place in reality. part of our world….
13. WHY ARE WE ADDING
GAME MECHANICS
TO REAL THINGS?
At it’s core the idea is something like this...
That thing now has People are more
Add game
A thing a new layer of fun it likely to engage
mechanics
didn’t have before. with that thing
IF THAT SOUNDS
FAMILIAR...
14. VW fun theory bottle bank
VOLKSWAGEN FUN THEORY.
So good it took the Cyber Grand Prix at Cannes this year. In one day this bottle bank was used by nearly 100 people,
It wasn’t the whole campaign that embodied the use of with other nearby machines averaging just 2 uses. The
game mechanics in the real world, but this execution in effect on human behaviour is clear to see.
particular is a great example.
15. Here’s another example you’re probably all familiar with.
NIKE+ Nike+ turns running into a social game.
16. YOUR RANK
TOTAL PROGRESS
CLEAR ACHIEVABLE GOALS EMOTIONAL FEEDBACK
CLEAR QUANTITATIVE FEEDBACK
CHALLENGE YOURSELF CHALLENGE OTHERS TUTORIAL
17. YOUR CHARACTERS LEVEL
TOTAL XP
XP NEEDED FOR NEXT LEVEL YOUR CHARACTER’S MOOD / ALIGNMENT ETC
HOW MANY ORCS YOU’VE KILLED (???)
10 points if you get the
OR IF IT WAS AN RPG... reference >
QUESTS PLAYER VS PLAYER LEVELLING GUIDE
18. LBSN - ARE THEY GAMES?
Short answer - Yes. But they’re not all that challenging and real world and badges for your profile, think scout badges.
mostly only the top competitors are rewarded. Foursquare, In Foursquare it’s usually only the ‘Mayor’ of a location
Gowalla and their lesser known competitors are Location who can reap the rewards (e.g. a free coffee). Though
Based Social Networks. You get points for check-ins in the checking-in to the same location daily can get dull quick.
19. VIDEO DEMO OF SCVNGR - http://vimeo.com/15175607
SCVNGR. (SCAVENGER)
Unlike the previous slide this location based service is simply be to snap a photo at a location. Completing this
flexible enough to reward players at all levels of challenge could earn you a free coffee or half off your meal,
involvement. Unlike Foursquare which is often a race to depending where the challenge was. Such rewards are
get the most check-ins, a SCVNGR challenge might normally reserved for the top players on other platforms.
20. VIDEO DEMO OF CHROMAROMA - http://www.chromaroma.com
CHROMAROMA.
A game you play by checking in with your Oyster card. This explore the parts of London they’ve never been to before. I
is Foursquare for the London Underground. The details of like this because it requires no extra effort from you to join in
the game are vague at the time of writing. They mention it’ll - just keep travelling around London as you do everyday.
be used to connect commuters and challenge people to Unlike Foursquare where check-ins can get tiresome.
21. MEDIA CHECKINS?
As well as check-ins to locations, several platforms have badges, but these services are more about the social
sprung up allowing you to check-in to media. What you’re element than gaming. A check-in to a live TV show will
listening to, what you’re watching etc. GetGlue, Miso and instantly place you in an ad hoc community of other people
Philo are all similar services. Similarly you earn points and watching the show, so you can converse with other fans.
22. PRODUCT CHECKINS???
On the topic of check-ins, Checkpoints and Shopkick after a few months. I can’t see myself searching round a
rewards you for checking-in to products and shops. I think supermarket to scan a bunch of barcodes for points, but
this is check-ins gone a bit mad. Personally I grew tired of this probably appeals to a different demographic. Much like
getting my phone out of my pocket to check-in to places Call of Duty appeals to a different gamer than Farmville.
23. iBUTTERFLY.
A very Japanese idea - “Gotta catch ‘em all!” This app The bugs you capture may even reward you with a money
allows you to catch virtual butterflies from the real skies off voucher! I think this is a better way of earning rewards as
above Japan. The butterflies differ by location so trading an actual game of catch is played, rather than just clicking a
and other social play is encouraged. button to check-in.
24. SWITCH2HEALTH REPLAY.
I like to sum up this idea as Nike+ for materialistic people. Instead of asking Mom and Pa for that $10 they can earn it
Only joking, the obvious target of this device is the young. themselves. More importantly it gives them another reason
It gives them an opportunity to earn vouchers to spend on to get active! An Xbox 360 might be the right motivation
stuff they care about like iTunes or... Farmville? some kids need.
25. = 22 hours & 40 minutes
= 200 hours
S2H - WHAT CAN I BUY?
Here’s two examples. Of course you should factor in it costs On S2H.com you’ll find other game elements like
about $20 to buy the Replay. So technically, if you like leaderboards for the week, month and forever. I’m sure
music, you’d have to do 43 hours and 20 minutes exercise some smart kid in the USA has attached one of these to his
before you can break even. dog and put it on a treadmill.
26. NOKIA PUSH.
Nokia’s PUSH started as a smart chip in your skateboard As Stuart Wells says in the video, in 5 years time everyone
synched with your phone, now it’s moving into snowboards. could have this kit. I should hope so. A great aspect of this
The real thing instantly gains addictive elements from their is the fact that from using points and high scores, we’ll
virtual counterparts, and gives you quantitative feedback. easily be able to discover new talent in these sports.
27. EPICWIN.
A to-do list with a Lord of the Rings style setting. Genius. negligence yet. Quite the contrary, remembering stuff like
EPICWIN turns the real world into the World of Warcraft, that is the point of the app! This is an extreme example of
which is possibly the scariest idea I’ve ever heard. Unlike game mechanics in the real world and slightly tongue-in-
WOW, no players pets have died of malnutrition or cheek, but it’s really helping some people sort their lives out!
28. SO IN CONCLUSION:
SHOULD I JUST
ADD POINTS AND A
LEADERBOARD AND
BADGES TO MY
THING?
29. NO.
Points are meaningless as a motivational
force unless the user is enjoying themselves.
Points are something that should be accrued
in the background while the player is having
As a generalisation, men tend to be more
inclined to competitive games like you’d
find on a console. Whereas women will
like a more relaxed place and less risk
fun interacting with your game. involved.
The important thing about games is they Another thing we should note is that
should be seen as play. If all you want to do most of the physical rewards from these
is earn points from a repetitive activity then games (free coffees, money off vouchers,
doesn’t that feel more like work? etc) are really aimed at the young crowd.
Typically on a low wage and with lots of
Great game design is key to enjoyment and spare time on their hands (which they can
it has to be tailored to your target use to play these games!). Why would a
demographic. middle aged banker want to play a silly
game for a free coffee?
31. FROM THE EXPERTS.
We work in advertising, we’re no experts on gaming. If you’d like to learn more
about game mechanics we recommend watching these presentations.
Jesse Schell
Visions of the Gamepocalypse.
http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
Jane McGonigal
Gaming can make a better world.
http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html
Seth Priebatsch
The game layer on top of the world.
http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.html
Sebastian Deterding
Pawned. Gamification and its discontents.
http://www.slideshare.net/dings/pawned-gamification-and-its-discontents