Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.Merging Media
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.
Speaker: Scott Dodson, COO, Bobber Interactive.
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark? Can games change the way we engage film/TV audiences? US Gamification expert Scott Dodson shares some interesting insights into this new trend and provides some existing examples of good play!
An overview about how games could change the way people interact with brands.
This added with case study and insight from advergames around the world.
And the last chapter is the introduction of Agate Studio, as the advergame developer.
“Super better”, the words sound like the start to a newspeak dictionary entry from 1984.
However, far from gaining a double plus good rating for conformity, it is actually an effort that dares to try and be different.
Read more
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.Merging Media
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.
Speaker: Scott Dodson, COO, Bobber Interactive.
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark? Can games change the way we engage film/TV audiences? US Gamification expert Scott Dodson shares some interesting insights into this new trend and provides some existing examples of good play!
An overview about how games could change the way people interact with brands.
This added with case study and insight from advergames around the world.
And the last chapter is the introduction of Agate Studio, as the advergame developer.
“Super better”, the words sound like the start to a newspeak dictionary entry from 1984.
However, far from gaining a double plus good rating for conformity, it is actually an effort that dares to try and be different.
Read more
Top Performer: Engagement and the new economycarr hagerman
Street performers have long been treated as vagrants and bums. But what if street performers were viewed as an ideal model of engagement?
In the new economy, we need to enhance our innovative capabilities, and the ability to convert breakdown, disruption, and discord into new ideas and positive outcomes.
Are play and work opposites? In this invited keynote at the Control Systems 2016 conference in Stockholm, I argue that we hold three common misconceptions about work, play, and motivation that have us misjudge how work may be made more playful.
by Pietro Polsinelli - We will go through real world cases of applied application design and development - games for health and educational games. There is a common pattern in applied game design: the customer puts in enthusiastic but rough ideas, and the game designer’s work is to refine the provided concepts, come up with new ones and bind the concept with mechanics and loops that result in consistent game play. We will go through several applied game design process in order to give a how-to first guide and we'll give directions for other cases.
Gamification: Why it’s important and what it means for your product by Rajat Paharia SVPMA Monthly Event July 2011
Go to link below for notes from this event
http://svpma.org/2011/08/july-2011-event/
Detailed presentation covering the fundamentals of gamification, helping business owners understand the process and crucial elements required to gamify their businesses product or service. GamifyConsultant.com offers gamification consultation services.
Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Top Performer: Engagement and the new economycarr hagerman
Street performers have long been treated as vagrants and bums. But what if street performers were viewed as an ideal model of engagement?
In the new economy, we need to enhance our innovative capabilities, and the ability to convert breakdown, disruption, and discord into new ideas and positive outcomes.
Are play and work opposites? In this invited keynote at the Control Systems 2016 conference in Stockholm, I argue that we hold three common misconceptions about work, play, and motivation that have us misjudge how work may be made more playful.
by Pietro Polsinelli - We will go through real world cases of applied application design and development - games for health and educational games. There is a common pattern in applied game design: the customer puts in enthusiastic but rough ideas, and the game designer’s work is to refine the provided concepts, come up with new ones and bind the concept with mechanics and loops that result in consistent game play. We will go through several applied game design process in order to give a how-to first guide and we'll give directions for other cases.
Gamification: Why it’s important and what it means for your product by Rajat Paharia SVPMA Monthly Event July 2011
Go to link below for notes from this event
http://svpma.org/2011/08/july-2011-event/
Detailed presentation covering the fundamentals of gamification, helping business owners understand the process and crucial elements required to gamify their businesses product or service. GamifyConsultant.com offers gamification consultation services.
Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
Badges hier, Punkte sammeln da, die gesamte Onlinewelt wird "spielifiziert".
Ist das mal wieder nur so eine billige Marketingmasche um User mit Psychotricks zu überlisten noch mehr Produkte zu kaufen die sie gar nicht haben wollen, oder bringt das Hype Thema auch Positives mit sich?
Meine Session auf dem Barcamp Hamburg 2011 handelte von Sinn und Unsinn von Gamification
Adobe gets real (or fake) about content marketingTraction
Presentation from Traction and Adobe on 3 shifts content marketing have had on how Adobe approaches marketing. Originally presented at the 2013 iMedia Brand Summit.
Cats as a memetic medium have infinite plasticity which has lent to their popularity and longevity in the world of internet visual humor. Here are the best of the best cat memes from 2011 and 2012.
Today, companies have a relentless focus on ROI that is turning brands into commodities. Measuring what we do is important, but more important is creating a brand experience for our customers. How do we design a brand experience? This presentation shows you.
How to use strategic planning to develop a creative company where the experience comes first—for consumers, clients and employees.
Prepared for a guest lecture at SF State University.
Why every brand needs an API for developersTraction
Does every brand need an open API? This presentation makes the case—using Kraft as an example—for how everyday brands could find unexpected value in releasing their own APIs for developers.
This was a worksheet our CEO, Adam Kleinberg, distributed at his SXSW presentation on 7 reasons your employees hate you. It's a strategic framework to help you become a better manager.
Moms today are not the same as moms tomorrow. This presentation examines what motivates moms today and gives examples of brands doing a killer job at connecting with them. Originally presented at ad:tech 2010 in San Francisco.
The Learn Phase: Recasting the Agile ManifestoTraction
In this episode of The Learn Phase, Goyo asks how can a creative agency that focuses on creating marketing and advertising in a digital world take advantage of the 12 principles of the Agile Manifesto.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
10. WHO ARE GAMERS?
• Skew female.
• Span many generations.
• Motivated to connect with others.
• More likely to engage with brands
on social networks.
Forrester 2011
10
15. Game Mechanics
Constructs or tactics intended to
encourage gameplay.
Leaderboards
Virtual Goods
Badges Competitions
Levels
Achievements
Challenges Points Trophies
15
16. Micro Leader-boards
Modifiers
Moral Hazard of Game Play
Ownership
Pride
Privacy
Progression Dynamic
Ratio Reward Schedules
Real-time v. Delayed Mechanics
Game Dynamics Reinforcer
Response
Reward Schedules
Strategies used in game Shell Game
design based on Social Fabric of Games
psychological motivations. Status
Urgent Optimism
Variable Interval Reward Schedules
Variable Ratio Reward Schedule
Viral Game Mechanics
Virtual Items
16
21. Currencies
Moral Economic
Individual Motive Motive
The need to do The need for
something good material success
Pleasure
Motive
The need for
enjoyment
Social Tribal
Collective
Motive Motive
The need for The need to help
influence and your community
recognition
Internal External
21
22. Gamification
The use of gaming, game apps and mechanics
to drive adoption, usage, engagement and
loyalty in non-game applications.
22
23. FREQUENT FLIER PROGRAMS
• Use multiple game mechanics
‣ Collect Points (miles)
‣ Level Up (to Silver and Gold status)
‣ Do Challenges (fly 3X in next 30 days…)
‣ Win Rewards
23
35. CHALLENGE
• Students have always been a critical
target for Adobe, but skeptical of
marketing
• Adobeʼs student pricing for CS4 was
great, but competing with beer and pizza
• Adobe had experimented in Facebook—
now it was time for real business results
35
36. ENGAGE & INSPIRE
• Engage students by providing them with
something they value
• Inspire them by teaching them how to do
amazing things with their photos and
Adobe products
• Give them a reason to return to the page
again and again so we could expose
them to offers again and again
36
49. RESULTS (REAL BUSINESS ONES)
• 40% of players returned to play again
• 22% checked out the tutorials
• 6% clicked the share button
• 6% clicked buy now
FEATURED IN:
49
55. Currencies
Moral Economic
Individual Motive Motive
The need to do The need for
something good material success
Pleasure
Motive
The need for
enjoyment
Social Tribal
Collective
Motive Motive
The need for The need to help
influence and your community
recognition
Internal External
55
56. Pleasure ‣
Motive
Game
The need for
Mechanic:
enjoyment
Achievement
56
57. Moral ‣
Motive
Game
The need to do
Mechanic:
something good
Rewards
57
58. Social
‣ Game
Motive
The need for
Mechanic:
influence and
recognition
Leaderboard
58
59. Tribal
‣ Game
Motive
The need to help
Mechanic:
your community
Team Play
59
60. Economic ‣
Motive
Game
The need to do
Mechanic:
something good
Points
60