Kissan has been present in India since 1935 and was acquired by Hindustan Unilever Limited in 1993. The brand pioneered new food formats and evolved to focus on real ingredients and fruits/vegetables. Kissan offers a range of jam, ketchup, and drink flavors to meet consumer tastes. It employs democratic leadership and motivates employees through training, benefits, and flexible work hours. Kissan is a market leader known for innovation, community development, and building a sustainable brand.

2. I take this opportunity to acknowledge the invaluable
assistance of the people who helped me in
successful completion of the report and also
express my special thanks to Dr. Meghna Malhotra
who gave me the golden opportunity to do this
wonderful study on the Management of Kissan .
Through this project I came to know about various
interesting and knowledgeable things. I have got to
know various aspects of mgmt. of Kissan by
analyzing various informational sources.
Secondly I would also like to thank my parents and
friends who helped me in finalising the project with
limited time frame .

3. Introduced primarily for British settlers in India, Kissan has been
present in India since 1935.
The UB group, under the Late Vittal Malya then, acquired Kissan
from Mitchell bros in the year 1950. However, in 1993, Hindustan
Unilever Limited took it over from the UB group.

4. Since its launch, innovation has been the main approach. The
brand introduced new formats of food, such as canned fruits
and vegetables, baked beans, and the like. Over time, Kissan
evolved to become the first ever fruit and vegetable brand in
the country. From there onwards, the journey has been
focussing primarily on real ingredients, fresh vegetables and
fruits.
Till date, this is the backbone supporting the brand. Kissan
pruned its portfolio to focus on core products, ie; Jams &
ketchups. Transformations around the core were based on
ingredients. Trust, natural goodness, health, versatile and
sweet taste were the core of all communications. The brand
has always been associated with the colour red.

5. The Modern Market
In order to keep up with the current pace of life, Indian mothers are
striving to find the right balance between quick fix meals and
adequate nutrition – the latter being unnegotiable. The easiest
solution to this was to make nutritious food exciting, and that’s
exactly where spreads and dressings came into play.
 Kissan vouches that the journey towards a bright tomorrow starts
with enjoying today. So, to fulfil every consumer’s taste buds, the
brand has pioneered flavours and variants that compliment every
snack, base and occasion.
 Kissan Ketchup boasts five different flavours .
 .Squashes are also available in an array of flavours from Mango
to Lime that make every drink a refreshing experience.

8. • future market
size
• future
productivity
• Limited
flavors and so
limited choice
to customers.

9. Corporate
Relations
Innovation
• They have tied up with many
other sectors for the growth
and betterment.
• They have perfectly studied
the need of people in the
upcoming days and started
making small packets of
ketchups , jams so that
people can try the sample
once by spending a small
amount of their income.

10. Growing
competition in
this industry .
Government
regulations and
interference
sometimes .
External
business risks
Increasing rate
of interest and
so change in the
market price of
the product

12. Recruitment Process:-
1) Online application
2) Preliminary Screening
3) Selection Test
4) Employment Interview
5) Medical Examination
6) Job Offer

13. They are not only having the traditional development
measures such as online courses, work and study
programmes , classroom training and workshops ,
but also offer inspirational learning sessions such
as academics , interactive presentations, language
courses , conferences, a vitamin session ( a
platform that enables the exchange of knowledge
across the kissan team)
They organize weekly meet-ups where the

15. Since Motivation stimulates people to take up work voluntarily , the
company therefore provides several financial and non financial
benefits to the employees which keeps them motivated .
1) Pay and allowances
2) Bonus
3) Pension Plan
4) Retirements Benefits
5) Paid leave
6) Work from home
7) Perks and discount
8) Career advancement opportunity
9) Employee recognition programme
10) Vocations

16. There are mainly three types of leadership styles :-
Democratic Autocratic Free
rein
Kissan follows democratic leadership style. There is
full participation of subordinates in decision making
process .The final decision is the end product of
combined efforts of all. Thus the functioning is based
on decentralisation of authority and decision making .
A democratic leader gives full pay to the latent and
manifest talents and abilities of subordinates and acts
more as an efficient andf effective coordinator .

17. Kissan gives importance to building a company
which is constantly learning, adapting and
innovating .
Since the product is new and there is non existing
formula and only specific technologies are
available so employees have to work rigorously to
create innovative ideas .
Kissan uses degree peer reviews to assess
employees performance rather than counting time
with an emphasis on totral contribution to the
company.
For matching with the standards set, it allows
employees to tailor their working hours to their

18.  Kissan is the market leader in jam and ketchup.
The brand is seen as a champion of happy
growth. The Kissanpur campaign has won over
35 awards in India and across the globe is
considered as a repeatable model to build brand
love.
 Today Kissan is a power brand for Unilever,
constantly looking to add the sustainable
development plan for the communities. Kissan
sources 100 per cent of its tomatoes for Ketchup
from sustainable sources. This in turn provides
livelihood to local smallholder farmers, making
Kissan a responsible brand for community

19. • https://www.kissan.in/
 https://www.hul.co.in/brands/our-
brands/kissan.html
 Images from google
 www.youtube.com
 https://www.kissan.in/about-us