1) The document outlines a research design to study the impact and effectiveness of Zandu Ayurveda's social media presence. 2) The objectives are to understand user reactions to Zandu's current social media approach and determine if it has achieved its goals of increasing sales, purchases, and brand understanding. 3) The research will involve exploratory interviews, descriptive surveys, and ethnographic research of 225 users in Mumbai aged 20+ to evaluate Zandu's social media language, posts, and activities.