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Stp analysis of dove soap

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MuhammadAhsan281

A Short segmentation targeting positiong od Dove Beauty Soap

Marketing
1 of 1
STP Analysis of Dove Soap Segmentation  Dove soap whichisa FMCG productby Unilever .  Focusesonwomenof all agesspeciallyabove eighteen .  Theymade theirproductfor those whousesbeautyproductsandfor those womenwhoreallycare fortheirskin.  Womenwhohave highpurchasingpowerforthose whobelongstoupper middle classsotheycan pay theirdesire price. Target  Theytarget womenforall ages.  Main focuson those whodon’thave much time forthemselvesthatare working womenbecause theyuse USPof double benefitsthat isSoap +Moisture  Alsotargethighincome groupsand uppermiddle class. Positioning People whousesDove soaphasa mindsetthat Dove is a personal care beautysoap.It’s not justa soap buta mildmoisturizerthatcontainone fourthmoisturizer.Company uses highmoisturizercontenttodifferentiateitself fromcompetitors. By: Muhammad Ahsan

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Stp analysis of dove soap

  • 1. STP Analysis of Dove Soap Segmentation  Dove soap whichisa FMCG productby Unilever .  Focusesonwomenof all agesspeciallyabove eighteen .  Theymade theirproductfor those whousesbeautyproductsandfor those womenwhoreallycare fortheirskin.  Womenwhohave highpurchasingpowerforthose whobelongstoupper middle classsotheycan pay theirdesire price. Target  Theytarget womenforall ages.  Main focuson those whodon’thave much time forthemselvesthatare working womenbecause theyuse USPof double benefitsthat isSoap +Moisture  Alsotargethighincome groupsand uppermiddle class. Positioning People whousesDove soaphasa mindsetthat Dove is a personal care beautysoap.It’s not justa soap buta mildmoisturizerthatcontainone fourthmoisturizer.Company uses highmoisturizercontenttodifferentiateitself fromcompetitors. By: Muhammad Ahsan