Morpheus3d company introduction
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Morpheus Co., Ltd. is a 3D medical imaging solutions provider based in Korea that develops structured light 3D scanners and simulation software. Over the past 7 years, it has expanded from providing dental solutions to also providing solutions for oriental medicine, aesthetics, and various B2B customers. It aims to further expand into cosmetics, glasses, and other accessory markets using its core 3D scanning and simulation technologies. Morpheus attributes its success to its advanced 3D scanning hardware and software, network of clinical partners, marketing efforts, ability to provide integrated hard and soft tissue solutions, and scalable business model of using one scanner for multiple medical applications.
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Morpheus3d company introduction
- 1. 1 Change the Standard- MORPHEUS Company Instruction 3DMedical Imaging SolutionsProvider MorpheusCo.,Ltd.
- 2. 2 Company Profile • Name of Company Morpheus Co., Ltd. • Date of Foundation 15 Mar 2011 • Company Representative Jin Su Kim B.S. in Computer Science, Seoul National University M.S. in Computer Science, University of California, San Diego Senior Researcher, FXGear • Business Outline 3D Medical Imaging Solution Provider White Structured Light 3D Scanner & Simulation Software Developer • Head Office Location 2F, Baekhyeon-dong 404-1, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea • R&D Center Location 3F, Baekhyeon-dong 404-1, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea
- 3. 3 We have developed the innovative product, 'Morpheus3D' for the multiple 'higher value-added' medical subjects.(2011) The harmonious convergence of our advanced 3D imaging technology and clinical background enabled the great thing to be born.
- 4. 4 2 years after, We made a splendid achievement of overseas expansion. And at a fast pace we are making our regional dental and aesthetic solutions distributor contracts.
- 5. 5 2011 2012 2013 2014 Dental Solution Dental Solution Oriental Medicine Solution Dental Solution Oriental Medicine Solution Aesthetic Solution Dental Solution Oriental Medicine Solution Aesthetic Solution 2D to 3D Solution Korea Korea Korea Korea US Japan China Asia US Japan China Asia Europe Middle East Latin America This year, Based on our global sales network that has been built so far, we are going to expand into cosmetics, glasses, hair, and accessories markets by applying our developed core technologies. Oceania Africa Others
- 6. 6 • MDS (Dental Solution) Japan Spain Thailand Indonesia Philippines • MAS (Aesthetic Solution) United States China Turkey 30+ Asian countries* 10+ CIS countries** * Nepal, East Timor, Lebanon, Macau, Malaysia, Maldives, Mongolia, Myanmar, Bahrain, Bangladesh, Oman, Jordan, Uzbekistan, Iraq, Iran, India, Taiwan, Kazakhstan, Qatar, Vietnam, Bhutan, Brunei, Saudi Arabia, Sri Lanka, Syria, Singapore, United Arab Emirates, Afghanistan, Yemen, Cambodia, Kuwait, Kyrgyzstan, Tajikistan, Turkmenistan, Pakistan, Palestine, HongKong, Thailand ** Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Uzbekistan, Ukraine
- 7. 7 (World Dental Magazine) Market Opportunity 1 (National Assembly Library of the Republic of Korea) Half of the world’s 0.7million dentists are Oral surgeons or Orthodontists
- 8. 8 Plastics surgery market volume: 25B$ Aesthetic market volume: Hundreds of B$ (ISAPS 2011) (ISAPS 2011) Market Opportunity 2
- 9. 9 Market Opportunity 3 Rapid market growth for 3D medical imaging solution, Cephalometric diagnostic device & CT-related equipments - Demand increase highly expected for medical images, medical information system and the catalyst services. - Paradigm shift from medical purpose only to communication with patients also.
- 10. 10 Market Penetration Strategy Open the “Convergence” Paradigm for 3D imaging solution
- 11. 11 “All kinds of 3D Simulation” Expand business to Aesthetics, Oriental medicine, Plastic Surgery & various B2B by the practical knowledge & sales experience of Dental field Market Expansion Strategy
- 12. 12 Market Expansion Strategy Various use of 3D scanned face - Virtual Glasses / Hair / Accessory - Virtual Makeup - Due to unfold the collaboration businesses with Luxottica (Italy) and other global glasses makers “Virtual Face” Evolve to the Service Platform - Smart Mobile Device Base - Infinite potential for expansion
- 13. 13 Market Expansion Strategy Various use of 3D scanned face and Facial Information based Big Data business “Mobile Solution”
- 14. 14 Market Expansion Strategy 2D to 3D Photo Convert Technology Development - Simulation of Intel IDF / MasterCard Showcase / Yahoo Hackerthon / others - Enter Silicon Valley by Joint Venture “2D to 3D Easy Convert” ▲ IDF 2013 (Intel Developer Forum) ▲ Mastercard Innovation Showcase 2013 (NYC, Sep 11)
- 15. 15 6Key Success Factors of Morpheus • Overwhelming Manpower • Celebrated Customers / C&D Network • Marketing Edge • All-in-one Solution • Outstanding Technology • Business Scalablity
- 16. 16 H/W 1. Outstanding Technology -Patternprojectormodule production technology -Cameraandscansystemcalibration -Spaceencoding3Ddatagenerationtechnology -Optimization techniques forimproving 3Ddataaccuracy -Cameraimagecontrol andprocessing -Embedded imageprocessingboardmanufacturingtechnology -TCP/IP,USB datatransferhardwaremanufacturingtechnology -LEDlightingcontrol systemmanufacturingtechnology -Cameraandprojectorsynchronization technology -3Ddataregistrationalgorithm -3Ddataediting algorithm (merge,decimation, deletion, triangulation,etc..) -3Ddatameasurement algorithm General Purposed 3D Graphic Engine 8-years of development & field test Support both OpenGL and DirectX Scene graph management Software / Hardware picking Keyframe / Skeletal / Facial animation Cluster / Lattice / Wire deformer Spline curve & surface Mesh sculpting Advanced 3D Computer Graphics Techniques Muscle-based character deformation 3D mesh deformation transfer High quality skin shader Automatic superimposition of 3D scanned surfaces Automatic facial feature detection Automatic facial profile line detection from X-ray image Volume Rendering Techniques High quality real time rendering of large volume data set Multi-volume fusion rendering High quality volume & polygon fusion rendering High quality perspective volume rendering Iso-value surface extraction and Decimation Volume sculpting CT Image Processing Techniques S/W Automatic segmentation of maxilla and mandible Semi-automatic segmentation of individual tooth / dentine & pulp / inferior alveolar nerve canal Automatic detection of the occlusion plane / temporo-mandibular joint Registration of laser scan & CT images / follow-up CT images / pre- & post-operative CT images Stitching of multiple CT images Automatic reduction of metal artifacts from CT images
- 17. 17 • Embraces H/W & S/W, Hard tissues & Soft tissues, and 2D & 3D • Completes the ease of use, safety, economical aspect, clinical friendliness, and the Academic value • Secure preemptive, consistent market leadership, and the market expansion through the engagement of the aesthetics/oriental medicine expansion and the CT 2. All-in-one Solution (Soft tissue + Hard tissue / Software + Hardware / 2D + 3D)
- 18. 18 3. Overwhelming Manpower Clinical & Technical Advice Professor s
- 19. 19 4. Celebrated Customers / C&D Network 350+ Sites for only 2 years C&D (Connect & Development) Network United States: UCSF Japan: TMDU Korea: Seoul National Univ., KyungHee Univ., etc. (Pre-published)
- 20. 20 5. Marketing Edge Collaboration & Publicity Cases • OnStyle <Get It Beauty> (Korean TV Beauty Show) • KBS <Family> (Korean TV Sitcom) • Colorado's Best TV <Dr.Ken Oleszek Interview> (USA TV Show) • Miss Korea 2012 (Korea) • Miss Paraguay 2013 (Paraguay) • CNN, SBS CNBC, Joins, etc. (News)
- 21. 21 6. Business Scalablity One Scanner Multi Solutions Dental (Core Solution) Plastic Surgery Aesthetic Oriental Medicine B2B Custom Solution …
- 22. 22