The target audience for the media product is primarily young females aged 16-24, predominantly of Caucasian ethnicity, who are social media savvy and enjoy mainstream lifestyle activities such as music, shopping, and socializing. They are likely fans of coming-of-age films and popular TV shows, and tend to frequent affordable dining options like Nando's. Their values include relationships and maturity, while exhibiting behaviors typical of trend-following, sociable young adults.

1. Who would be the audience
for your media product?
Who would be the audience
for your media product?

2. Target Audience (image) and
demographics
Target Audience (image) and
demographics
The target
audience is:
Age: 16-24 Year
old
Gender: Female
Ethnicity: Irish/0
British
Race: Caucasian
Income Bracket:
D/E

3. Two of the most
popular social media
platforms (Instagram
and Twitter) within
Teenagers/ young
adults have been
included as the age
bracket is 16-24
Fans of coming of age
films like The Perks Of
Being A Wallflower
would watch this film
as they follow similar
conventions
Stores like ASOS, Topman/shop sell
predominantly teen clothing
The audience would eat in Nando’s as the main customers
are working to middle class as it is affordable to them and is
popular within teen society.
The North Face is a popular clothing
brand for my audience.
The audience would
mainly be from cities as
they have the easiest
access to the cinema
The audience
would be fans of
shows such as
Made In Chelsea
as it is somewhat
relatable as the
people in the
show are young
IPhones are the
most common
phones within my
target audience, and
are also commonly
used in Teen
Dramas/Coming of
Age films

4. PsychographicsPsychographics
 The target audience for this film will have the interests of a very mainstream life including
music and shopping, attending festivals and concerts, watching films, social drinking,
spending long periods of time on social networking sites/socialising, going out with
friends such as going to the cinema, watching TV, consumed by the media
 Behaviour and attitudes: Socialising, always conforming to society to fit in, unpredictable,
tries to follow trends, chatty, partying, opinionated, sociable, defensive, strong minded,
sensitive, level headed
 Values: Relationships, maturity, loyalty, not cliquey, anti-materialistic, respect
 Attitude: Cross Cultural Consumer Characterisation: Mainstreamer
 The target audience for this film will have the interests of a very mainstream life including
music and shopping, attending festivals and concerts, watching films, social drinking,
spending long periods of time on social networking sites/socialising, going out with
friends such as going to the cinema, watching TV, consumed by the media
 Behaviour and attitudes: Socialising, always conforming to society to fit in, unpredictable,
tries to follow trends, chatty, partying, opinionated, sociable, defensive, strong minded,
sensitive, level headed
 Values: Relationships, maturity, loyalty, not cliquey, anti-materialistic, respect
 Attitude: Cross Cultural Consumer Characterisation: Mainstreamer