The target audience for this film is 15-24 year old females in the UK who are students or new workers living at home or at university. They enjoy socializing with friends, music, and activities like going to the cinema or streaming online. The film's themes of friendship and romance would appeal to this demographic.

1. Age – 15 to 24 years old.
This is due to all of the main
characters being in this age
range. Not only that but the
themes and activities done are
more relatable to this age
range.
Gender – Predominantly Female.
This is because two of the main
characters are female so they will be
more relatable for a female audience.
However males would also enjoy the
film as there is a male lead and the
female characters could induce male
gaze.
Socio-Economic Group – C2.
My target audience is likely to be living
at home or at university with a part-
time job. However as this is based off of
their parent earnings there would be
average income in the home.
Psychographic Group – Explorer.
Younger audiences are more likely to
try new forms of media as they are
more open minded and would be more
likely to see a new film if it appeals to
them.
Demographic Location – UK.
Due to the settings and actors fro our
idea being based in the UK, it is more
likely to be directed at a UK audience
as they may recognise the locations and
understand references made.
Lifestyle – Student.
Due to the age range of our target
audience it is more than likely that they
would be a student or a new worker.
Interests – Music,
Socialising, Friends,
Outings.
Due to the social nature of my
target audience these would
be the main interests which
will be reference in my
production.
Other Films they may like:
• If I Stay
• Now is Good
• The Fault in our Stars
• Death of a Superhero
Sexuality – Heterosexual.
This is because the main relationship in
the film (if any) will be heterosexually
orientated. This however doesn’t dismiss
other sexualities as there will be no
offensive natures towards these people or
anything that will put them off.
Media Preference – Social Media,
Cinema, Online streaming.
Due to the age range of my target
audience, it is more likely that they would
go out and see products in a more social
way such as the cinema or online as it is a
common past-time for younger people.
Product Preference – Popular brands
such as apple. I will try and incorporate
these brands in my film.
Likes – Socialising, The Internet,
Romance, Cliché storylines, Books.
These are quite common likes for the
target audience and many of these would
be featured in my production.
Dislikes – Gore, Horror, Violence,
Action.
Due to the genre of my production, it is
very unlikely that these will be featured.
They will like these films because they
have similar themes to our idea and also
have similarly aged characters to both
ours and our target audience.