This document discusses selecting a target audience for a media product. It analyzes that the target audience should be individuals ages 15 and older. Some key details about the target audience include that they would enjoy a detailed story with relatable problems, themes of thrillers and psychological drama, and lifestyles that current university students or young professionals could relate to. Locations featured in the media product should also be places where teenagers and young adults socialize.

1. Who would be the audience for
your media product?

2. Sumaya is 17 year old student who
attends Sidney Stringer Academy.
She is someone that fits into our
target audience so well. She loves
shopping in H&M, River Island and
Newlook. She likes her clothes to be
really stylish. The genre of music she
repeated listens to R’n’B and Hip Pop
music. Her favourite musician is
Rihanna. Her preferred TV shows are
Eastenders, CSI , Prison Break etc.

3. Demographics & Psychographics
Age: 15+
Sex: Unisex
Class: Working class/Middle class
Occupation: Students, have vacancies etc.
My target audience are probably going to enjoy a
very detailed and thought about story role. Also
people who enjoy to understand problems people go
through, experiencing and exploring new things.

4. Me and my production team have come to an conclusion that our target audience will
be 15+. This is because we believe that thrillers would most likely be enjoyed and be
watched by teens and young adults. Another reason for this is because to interest
our target audience we made or storyline about a psychological thriller which involves a
gun, which we didn't want younger teenagers and children to be influenced by it, how
it's okay to kill someone.
We also asked a group of people what age would be suitable for our movie and told
them the props it could include. After having decided that 15 and over was the age for
our target audience, we decided what would internet that particular age group and
what they would find interesting.
Doing our research we think we have chosen a suitable target audience. This is because
me and my co-producers are around this certain age and would think that the movie is
interesting.

5. Also we chose people of this age group because it's the most amount of people
to which age they start to falling in love. They are mature enough to understand
what is going on in the opening sequence, as it has a very interesting storyline.
Some of our audience can relate to their lifestyle as well as some our audience
could still be in university and Jack as businessman who works for a company.
Also the location slightly relates to the audience because that is where most of
the teenagers and young adult hang around.

6. I strongly feel like with everything we took in
consideration, that 15 and over is the suitable audience
for our movie.