My target audience enjoys romantic comedies on television and films. They watch popular shows like Skins and Geordie Shore on channels like ITV2, MTV and E4. In their spare time, they like hanging out with friends, shopping, and seeing movies. They use social media frequently and enjoy mainstream pop artists. Jade, a 17-year-old who wears casual clothes, likes pop music like Little Mix and One Direction, hanging out with friends, shopping, and going to the cinema, shops frequently at Top Shop, River Island, and New Look. She represents the target audience well.

1. MY TARGET AUDIENCE…
FILM TASTE: Romantic Comedy’s such as
‘Forgetting Sarah Marshal’, ‘Juno’ and ‘Along
came Polly’.
Favourite programmes/channels: My Target
Audience would watch channels such as ITV2,
MTV and E4. Their favourite programmes would
be ‘My Mad Fat Diary’, ‘Skins’, ‘Misfits’, ‘Geordie
Shore’ and ‘Catfish’.
Music Taste: They would like all of the music in
the charts, particularly songs by pop artists such
as One Direction, 5SOS, Little Mix, GRL, Taylor
Swift and Bruno Mars.

2. Continued…
Hobbies: My Target Audience would enjoy hanging
out with friends. Going shopping and watching the
latest romcom film at the cinema is also another
one of their hobbies.
Shops: They buy the majority of their clothes from
shops such as: Select, River Island and New Look.
Where they eat: They enjoy eating at places such
as Nandos, Frankie and Benny’s and Pizza Hut.
Media: My Target Audience use multiple social
media sites such as Facebook, Instagram and
Twitter. They use this to talk to their friends and to
share their pictures.

3. MY TARGET AUDIENCE…
‘I am Jade, I’m 17 years old and I live in the
West-Midlands. I regularly wear comfortable,
simple clothes such as a pair of skinny jeans
and a long-sleeved top. I’m interested in a
range of pop music and my favourite bands are
Little Mix and One Direction. In my spare time I
enjoy hanging out with friends at each others
houses, I also enjoy shopping and going to the
cinema when we have money spare. My
Favourite shops are Top Shop, River Island and
New look, this is where I buy the majority of
my clothes from.’
Jade fits my target audience
perfectly.