This document describes a target audience of 16-24 year olds, primarily in Britain and America, who are likely still in education or working low-paying jobs. They enjoy music, clothes, DVDs, food, concerts, and use of social media. They shop at stores like HMV and own a mobile phone, laptop, and use websites like Facebook, Twitter, Instagram and Snapchat. Their music tastes include rock bands like Green Day, My Chemical Romance, and Fall Out Boy.