The document describes the target audience for a thriller film as male students aged 15-23 from socio-economic groups D and E in the UK and parts of Europe. They likely live at home, have part-time jobs, and enjoy social media, gaming, and thrillers while disliking romance and clichéd storylines. The film aims to appeal to their tastes in sophisticated yet gory media content consumed via devices like smartphones and online platforms like YouTube and Netflix.

1. Socio-Economic group:
D and E. My target
audience will mostly live
at home due to still
being in education and
will possibly have a low
paid or part time job.
Interests:
Cinema, social networking, social
media and gaming. These are
common interests among young
people, which is the age I will be
targeting.
Gender: Male
I have chosen this gender because
stereotypically males tend to
watch more thriller movies.
Age: 15 -23
I have chosen this age range as I
want my thriller to be watched by
mid teens and young adults as
they generally watch more thriller
movies than older target
members would. I also want to
keep my film as a 15 age
certificate so I would need 15 to
be the youngest age.
Psychographic group:
(passive) Reformer. My
target audience usually
have refined tastes in
media products. They
would have a diverse and
sophisticated media
taste.
Likes: Socialising, cinema, social media, gore, thriller,
gaming and movies. I chose these likes because this
is what my film would revolve around and it also
includes the common likes of my targeted age.
Dislikes: Romance, ‘chick flicks’ and cliché storylines.
Many males around my targeted age group, tend to
dislike and avoid films with these features.
Media Preferences:
YouTube, Netflix, TV, Cinema and
Social networking. My target
audience, due to their age, will
most likely be involved in these
types of media.
Product Preferences:
Smart phone, laptop, tablet,
computer, games console. Due
to their age, gender and possible
interests, my target audience will
most likely use these products.
Lifestyle:
Student, with the possibility of a
part time job at minimum wage .
Some may have a full time job.
This is because the majority of my
target audience will be in some
form of education.
Other films they like:
THRILLERS:
• The Dark Knight
• The Dark Knight Rises
• Inception
Geographical Location:
Mainly the UK, but
some parts of Europe.
My film will be
produced by an English
company and will be
both made and set in
England.