This document profiles the target audience for marketing material goods and celebrity lifestyle. It describes them as youth ages 16+ from households earning £25,000 or more who are interested in popular culture, technology, and social media. Specifically, it introduces Leon and Fyella, brother and sister aged 17 and 16 living in London. They enjoy sports, have multiple televisions, a computer, and game consoles in their home, and come from an affluent family with successful parents.

1. The Target Audience
Materialism = Celebrity Status, Great lifestyle… Celebrity Figures = Glamour
CONSUMERS = YOUTH

2. The Target Audience Profile
• Males/Females from
ages to 16+
• Household incomes
varying from £25,000
• Families with an
interest in life-
culture, technology
• Parents purchase at
least £500 on clothing
for school
• They check email
daily, used social
networking sites such as
Facebook, My
Space, Twitter etc…
• Gain the latest gadgets
and play the latest
games on their PC’s
• Have allowances of £10
a week

3. Leon & Fyella
Leon, 17 & Fyella, 16 are brother and sister. They
live in the city of London, in an average
neighborhood, in athreestory flat. In their free
time they both have a hobby of sports. Leon
favors basketball over Fyella’s sport Netball. The
have three Televisions in their own room
excluding the living room, one computer and two
game consoles in their house. Their Dad is a Vice
President of a commercial food marketing
company while their mother is the CEO.