The target audience for the magazine is people aged 16-20, as 40% of respondents to a questionnaire fell into this age group. This audience already buys music magazines like Q and Top of the Pops, which were the most popular choices according to 19% and 22% of responses. The target readers enjoy pop (25%) and hip-hop/rap music and regularly attend concerts and festivals. They love listening to music through YouTube and the radio and use various websites and social media like YouTube, Twitter, and Facebook.