The target audience for the magazine is 11-30 years old, with the primary audience being 11-20 who frequent social media websites. This audience enjoys Addidas and Nike clothing, Strongbow cider, marijuana, and cheaper brands. They are typically from a low social class and lack funds, so they purchase illegal DVDs and watch certain TV shows. They also enjoy playing video games like Call of Duty, Gears of War, FIFA, and Far Cry.