The document discusses the target audience for a media product that has been rated 15+ by the BBFC. The target audience is middle-aged teenagers ages 15-19. Specifically, it targets both male and female teenagers who enjoy listening to hip hop, rap, and pop artists like Beyoncé and Tyga. They also enjoy watching horror, action, thriller and romance films. Marketing the 15+ rated film which contains blood, violence and drug use on channels popular with teenagers like MTV, Channel 4 and Sky Movies would be an effective way to reach this target demographic.

1. Evaluation Activity 4
Who would be the audience for your
media product?

2. BBFC Certification
• Our BBFC Certification for our film was 15+, the reason for this was we
have a lot of blood and violence in our film, also the film includes some
scenes which have drugs which were used by some of the characters.
There is mild use of strong language in the film which would be acceptable
for the middle aged teenagers to hear but not younger than the age of 15.
also another reason we choose to label the film at 15+ was we found out a
lot of teenagers like to watch thriller films, we gathered this information
by handing out questionnaires to people.

3. Examples Of Target Audience
•Gender: Male
•Age: 18
•Shops At: Choice, Armani, Prada, Uniqlo,
Boss, Superdry, Hollister. These are the more
trendier stores which young teenagers shop at.
•Music: Listens to all the latest e.g. Meek Mil, Rick
Ross, MMG, Beyonce and Tyga.
Enjoys Hip Hop, R&B, Rap
•General Interest
Likes to go cinema with his friends, loves to
socialize with people who share the same hobbies
as him such as going to film premiers and sports.
•Films: films he enjoys watching are horror, action
and thriller.

4. •Gender: Female
•Age: 19
•Shops At: Topshop, River
Island, Hollister, Armani, Superdry, DKNY
•Listens to a variety of music which includes hip
hop, rap and classic e.g. Tyga, Drake, Beyonce.
•General Interest: She likes to go shopping with
her friends, also enjoys staying home once in a
while and having a movie night with her family
or friends.
•Films: the films she most enjoys watching are
horror, thriller and romance.

5. • They both listen to the same sort of music eg. Beyonce and
Tyga.
• Both of the teenagers enjoy the same genre of films which
include horror and thriller.
• The teenagers are most likely to watch this film because it
shows scenes which include blood and violence, the rush of
adrenaline and shock seems to go down well with the
teenagers and seems to amuse them which is what thrillers
are all about. Thriller is one of the most watched genre so
linking this film to major companies such as Sky
Movies, Channel 4, and MTV could give the film a big boost as
a lot off teenagers watch these channels.