The document discusses different mood boards and ideas for creating posters on animal welfare issues. For animal testing, the author likes the idea of using cartoon posters with recognizable cartoon characters to appeal to audiences. They suggest using scary text to convey the serious message. For animal entertainment, they prefer unrealistic posters that grab attention while still conveying the message in a lighter way. Dark colors could reflect animal neglect and torture. For fur, the author likes silly, fun posters that are still serious. Manipulated images and cute animals could create empathy. Cartoon bears in coats could surprise viewers. In general, the author thinks using Disney characters in real situations, like those by Jeff Hong, could appeal to fans

1. Mood boards
Emily Pinder

2. Mood board for animal testing

3. Idea one
• My first mood board was for the idea of animal testing. I found a variety of
posters that I liked and a few fonts that I could use as well.
• I like the idea of creating a cartoon poster as I feel they look more visually
appealing than a photograph and stand out more. I also feel they are very
powerful as they can be a lot more graphic than an image but can get away
with it as its not real.
• I also like the idea of using well known cartoon characters such as Bugsy
Bunny as this helps to catch the audiences attention as it is something they
recognize. I also think it’s a good way to reach out a larger audience without
being to graphic towards a younger audience.
• I also like the idea of a scary style text to accompany the image as it helps to
get the point across that animal testing is wrong. One of the posters on my
mood board has a film poster style which I think is a good idea as it helps to
grabs your attention and is a little more light hearted than some other
animal testing posters. I would like to experiment with this myself using
popular film posters.

4. Mood board for animal entertainment

5. Idea two
• My second mood board was the use of animals for entertainment, I like the more
unrealistic posters as they grab your attention, get the point across and is a lot more
light hearted than the graphic images of animals in pain.
• I really like the poster that shows a tiger as a puppet as I feel it a very strong metaphor
that stirs an emotion in the audience as well as being visual interesting. I also like the
dark colour schemes that helps to reflect the neglect and torture that animals face.
• Again, with a poster of this style it helps the broaden the intended audience as it makes
it more suitable for children.
• I do not think I will make a very graphic poster, especially not using images as I feel some
of them are very hard to look and people often avoid these. This means that may
campaign would have a very limited audience and would not help spread the word of
animal welfare as well as a cartoon/light hearted poster could.
• I also wanted to have text that reflected the use of animals such as the circus fonts as
they help the audience to identify where this animal abuse takes place without having to
clearly state where.

6. Mood board for fur

7. Idea three
• For my third idea, I looked at campaign posters against the use of
fur. I like the silly and fun them that some of these posters have as it
makes them a lot appealing an audience. However, the serious tone
of the poster is still present.
• I like how the images are manipulated in this image to make the
posters for example with the coat hanger as these image do look
fake but show the seriousness of this trade. Cute animals are also
used to create empathy from the audience.
• I again, like the cartoon poster as I feel they are unusual and can be
very powerful. I especially like the bear wearing a human coat
poster as it is surprising but shows how inhumane this trade is.
• I like the use of fur texture and animal prints on the texts as it
relates very closely to the subjects and is another element that can
help make the campaign memorable.

8. Jeff Hong Disney characters

9. General Ideas
• I like the idea of using well known cartoon characters to create
posters for my campaign on animal welfare. I like this images
created by Jeff Hong showing Disney characters in real life
situations. I feel this style would be very good fro my campaign
as it would appeal to an audience that are fans of Disney. I feel
using well known characters will also make the campaign more
popular as it will be more recognisable.
• I think I would make my poster all cartoon instead of having a
real life picture in the background but this is something I can
experiment with.
• I would want to use popular cartoon animals and place them
in a lab setting to create the posters.

10. More images for idea one