This document contains an evaluation of a student's campaign to raise awareness about stopping animal testing. The student used a cartoon theme throughout with familiar cartoon characters to appeal to audiences emotionally and create empathy. Finished pieces included logos featuring beagle puppies, posters using characters like rats, rabbits, and Snoopy in lab environments, merchandise, a petition, and leaflets. Feedback indicated most pieces were very good or good at suiting the campaign's purpose. The cartoon style helped broaden the audience age range while graphic images shocked audiences as intended. The techniques used, like cute and baby animals, were generally effective at changing audiences' views on animal testing.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. Campaign ideas
• My campaign is to raise awareness and help stop
animal testing. I have used a cartoon theme throughout
my campaign with the idea of using well known cartoon
characters to appeal to the audience's emotional side
and create empathy. I also thought the theme will use
familiarity to help capture the audience's attention. I
have used a graphic style as well with the use of images
of the situations animals are put in when being tested
on. However, I feel the cartoon style helps to soften the
graphic images and make them more appropriate for a
wider audience range.
3. 1. Are your finished pieces fit for their intended
purpose?
• The first elements I created for my campaign were
my logos. I decided to use a range of different
beagle puppies as the basis of my logo as the
breed is closely associated with animal testing. I
ended up with two final logos that I feel are fit for
the purpose of my campaign as they are easily
recognisable and have a continuous theme which
can be seen throughout my campaign.
• I decided to use puppies rather than adult dogs as
it helps to create empathy in the audience by
them finding these young animals cute.
• My campaign is called Used and Abused but I
shorted the name on the logo to UAA to help it be
a bit more catchy.
4. 1. Are your finished pieces fit for their intended
purpose?
• I have created a variety of posters throughout my
campaign using two very different styles. My first
style was this cartoon style which I used
throughout most the products in my campaign.
• I used rat to create this poster to help it capture
the audiences attention and create empathy. I
know that my images have conations of Disney
characters as I wanted to create familiarity with
the audience however, I know that Disney would
not want me to use these images as they don’t
want their characters associated with animal
testing.
• This is the first poster I created and I do feel it is a
bit cluttered but it is a strong poster that helps to
convey the message of animal testing in a PG way.
• I have used a slightly scary style but I feel this is
masked by the cartoon style. Also, only an
audience of a certain age would be able to
understand what is happening to the rat making
the poster acceptable for all ages.
5. 1. Are your finished pieces fit for their intended
purpose?
• This is the second poster I created by
using rabbits from the films, Wallace
and Gromit. I used an image of
rabbits in a lab, like the one below to
give me inspiration for this poster.
• I wanted to use well known cartoon
characters as it would create a sense
of familiarity in the audience and is
more likely to catch their attention.
Also, the graphic torment that is
happening to these animals helps to
make animal testing hit home a bit
more by using loved characters.
• I made sure to add in the main aim
of the campaign into the poster as
well as the logo, link to the petition
and a fact to help shock the
audience.
6. 1. Are your finished pieces fit for their intended
purpose?
• In this poster, I used another rabbit
from Wallace and Gromit to create
this poster. I want this poster to
exaggerate the torture that animals
face by creating this very graphic
image. I added a lab style
environment to the background and
throughout the posters to help
them look slightly realistic and give
context to the posters, as well as
create a correlation which runs
throughout the campaign.
• I again added in a title, logo, link,
slogan and fact to make the poster
more informative and easier to
understand.
7. 1. Are your finished pieces fit for their intended
purpose?
• For this poster I used an well
known image of Snoopy and
changed it into this graphic
image shown on the poster. I
feel this is the most graphic
poster I created but helps to
get my point across very
clearly. It also helps to shock
the audience as the fact
backs up the image shown.
8. 1. Are your finished pieces fit for their intended
purpose?
• For my merchandise, I wanted to create
something that would fit well with the posters
and other elements of the campaign and be
easily recognisable. I used the logos to create
the first merchandise and then took different
elements from all of the posters. I uploaded
the designs to redbubble.com and created a
range of products such as t-shirts, phone cases,
bags, books, stickers and posters. I also
experimented with making the merchandise
slightly different from the posters but still using
elements from them. I did this by adding a red
spot behind the images and a needle across the
images to create a stop sign. However, it is not
that clear but that was the intended meaning.
9. 1. Are your finished pieces fit for their intended
purpose?
10. 1. Are your finished pieces fit for their intended
purpose?
• I decided to create a petition for my
campaign as it was a way that my
audience could actively get involved
in the campaign and help to put a
stop to animal testing. I used
inspiration from other petitions
online to help me decide how I
needed to word the petition and
what elements I needed to include. I
wanted the purpose of the petition to
be very clear and still use facts to
continue to convince my audience
that animal testing is wrong.
• I also used elements from my leaflet
and the same background as my
posters to draw the campaign
together.
11. 1. Are your finished pieces fit for their intended
purpose?
• I created two leaflets for the campaign to
help raise awareness of the issue and
alter peoples opinions on animal testing. I
did this by using a range of facts and
figures to show the audience the real
horror behind animal testing. I ended the
leaflets with the rhetorical question “So
why are we still testing on animals?” to
help make sure the campaign is
memorable and get the audience
thinking about the issue.
• I used Chicken Little and the Aristocats to
create the images on my leaflets. I also
added some equipment to the images
that happens to these animals. I had a
pipet full of chemicals above the chicken
and a electrode attached to the cat.
12. 1. Are your finished pieces fit for their intended
purpose?
• After creating my campaign, I decided to experiment with a different style by making elements
that used real images of types of animals that are used for testing. I decided to use rats as I
found a range of images that I personal felt were very cute and innocent. I thought this would
help to create empathy towards these animals.
• I was also thinking about how I could create an event to help raise more awareness. This
would be the banner that would be where the event is to help advertise the campaign and
make it clear what the campaign is about. I do feel this banner is very plain, however, I did
want it to be this way as their would be lots going on at the event so I thought it would be
easier to keep it simple.
13. 1. Are your finished pieces fit for their intended
purpose?
• I also created some posters in my new style. I
use all the same elements from the other
posters by adding a title, slogan, logo, link and
fact. I feel these posters are a lot simpler and
have a softer approach to the issue than my
other images. They are more light hearted
and appeal to the audience from the cute
image shown rather than the graphic horror
of animal testing. I created a range of these
posters using similar style images.
• The facts that I used on the posters were also
acceptable for all ages, even if they don’t
understand what they mean, as the language
used is clean.
• I also created a range of merchandise using
this poster style, again with redbubble.com
14. 1. Are your finished pieces fit for their intended
purpose?
15. 1. Are your finished pieces fit for their intended
purpose?
16. 1. Are your finished pieces fit for their intended
purpose?
• I do feel that my finished pieces fit the intended purpose of my
campaign as they do help to raise awareness of animal testing. This
is clear from my feedback as 57% of my responses said that my work
was very good when asked how well suited it was to animal welfare.
The other 43% said it was good. People liked the original cartoon
style as it separates the campaign from similar that are currently
running. It also made my audience think about how animals are
actually used in testing.
17. • I feel my campaign links very closely to these posters below that are against animal testing. They
follow the same cartoon style and have a graphic tone. The bugs bunny poster is what inspired me
to use well known cartoon characters to create my campaign as they will create a familiarity with
the audience as well as stir some negative feelings towards this treatment of animals. I also feel
my campaign as well as these are suited more towards an older audience due to the graphic
nature as well as the older cartoons that you people will not be very familiar with. I do feel my
campaign as well as these two fit the intended purpose as they did make me want to know more
about animal testing and how it can be stopped.
1. Are your finished pieces fit for their intended
purpose?
18. • I feel these campaigns also link closely to my photographic style in the campaign. They
use of images of cute, small animals that are typically pets to be featured in the
campaigns. They do not state how these animals are tested in a graphic way, instead
they leave more of an implied meaning. I used this techquice to show images of cute rats
and wrote different facts about animals testing, instead of mentioning how they are
tested on. I feel this approach is an easier way to promote the subject as people are not
put off by the images but instead are drawn in by them.
1. Are your finished pieces fit for their intended
purpose?
19. 2. Do they communicate your message
clearly?
• I feel that my campaign does communicate my message clearly as
85% of people agreed that it has changed their view on animal
testing. The other 15% already knew what happens in animal
testing. All of my audience also understood the message of the
campaign very clearly and was effected by my campaign, making
them more against animal testing. I feel from the aspects I have
created, my message is very clear from not only the text and
information but also the graphic cartoon images that are used
throughout my campaign.
• As I have mentioned in the previous question, I do think my
campaign is fit for purpose as it has helped to raise awareness of the
issue of animal testing. Therefore, my message has been
communicate very clearly with my audience. This is also apparent
from the answers of two of my question from my feedback.
20. 2. Do they communicate your message
clearly?
• These responses were from the
question, What do you think to
the style of the campaign? The
majority of my responses are
positive and praise the style of
campaign I have chosen. Some
people felt that I could have
changed the style of text to
help it fit better with the
images. Others also thought
that having more realistic
images would have made the
campaign more scary therefore
making it more memorable and
catch peoples attention.
21. 2. Do they communicate your message
clearly?
• These responses were from the
question, Do the products change
your view on animal testing? My
campaign did work well to
communicate my message clearly
as most people did not realise the
extent of animal testing and have
changed peoples attitudes
towards it.
• My campaign did work well to
create empathy for animals and
stir hatred in my audience. I have
raised awareness with my
campaign and hopefully
encouraged people to help actively
stop animal testing by signing
petitions or using cruelty free
products.
22. • I wanted to communicate my message about
animal testing clearly, so I took inspiration from
PETA’s different posters and campaigns. PETA
are well known for being very graphic and over
the top when it come to campaigning, so I
decided I would go for a similar idea as it fitted
with my slightly graphic theme. I do not feel I
made my posters as explicit as PETA but I still
used slogans like “Used and Abused” as well as
“Don’t buy while animals die” to help push the
message of what happens to animals that are
tested on. This made the message of my
campaign very clear and I feel it will make it
successful as this technique seems to work very
well for PETA.
2. Do they communicate your message
clearly?
23. 3. Are they appropriate for your target
audience?
• I do feel that the cartoon style of my campaign helped to broaden the age range of my
campaign and make appropriate to most age ranges. Originally, my campaign target
audience was for everyone over 18 as I did not want the graphic images to be offensive
to a younger audience. However, throughout the production of my campaign I felt that
it would be appropriate to all age ranges, especially with the theme of using well known
cartoon characters.
• Some elements are more appropriate for an older audience such as the leaflets as they
have a lot more text. Not only this, the language is very graphic about the torment these
animals face during tests and the shocking statistic about how valid this research is.
• Feedback throughout the production process also encouraged me to make more graphic
content as the fear is what helps to make the campaign very alarming, catching the
audiences attention and get the message of animal testing across very clearly. After
researching other campaigns such as PETA and WWF, I felt that my style and ideas were
acceptable.
• I did also try a softer approach as I have already mentioned in question one by using
‘cute’ images of rats to help appeal to a different kind of audience as the images are a
lot easier to look at.
24. 3. Are they appropriate for your target
audience?
• 71% of my audience did feel that my
campaign is appropriate for all age
ranges. People felt that the aspects
of the campaign where only hinting
at what happens to animals which
therefore made it appropriate for all
ages. Some people did not feel the
images were over graphic and child
friendly due to the use of well
known cartoon animals. However,
some people felt that to graphic
despite only being cartoons.
• The style does help to get the point
across and I feel that the majority of
my audience did like the style as it is
easier to look at than graphic
photographs.
25. • My campaign follows a similar style to these campaigns below as I wanted
to use a rotoscope/cartoon style to show the cruel reality of animal testing
but in a much softer way making it appropriate for a target audience of
any age. As a younger audience would not understand what is going on in
the posters while an older audience would know. I feel this style works
well as it makes is easier to show the campaign to a wider range audience
without causing upset or offence to anyone.
3. Are they appropriate for your target
audience?
26. 4. Compare and contrast your original
intentions with the outcomes you arrived at.
• My original intensions for this project are very similar to the results I have arrived at as I wanted to
use cartoon characters to appeal to a wider audience and have a scary style to show that animal
testing is wrong. “I also feel they are very powerful as they can be a lot more graphic than an image
but can get away with it as its not real.” I have achieved this idea with my campaign as well as
experimenting with a softer campaign style. “Cute animals are also used to create empathy from the
audience.”
• My main inspiration for the style of my campaign was this poster for the perch project as it helped
to get across the point of how these animals are attacked and injured in these experiments without
using graphic images of real animal tests. I also felt like the image was a lot more hard hitting as
Bugs Bunny is a well known and loved cartoon character that people of any age would recognise and
be upset by.
27. 4. Compare and contrast your original
intentions with the outcomes you arrived at.
• I feel that I followed my plan very well as I have created my campaign in the style that I
planned. I wanted to make everything using rotoscope as I wanted the campaign to
stand out from others and be a bit more light hearted around the subject. I do feel
however, that my campaign did end up being more graphic than I intended as I
previously mentioned before, feedback throughout product made me decide to go with
something quite graphic to shock the audience.
• I did also want to create empathy in my audience by using baby animals as everyone
likes them more than the adult versions and the horrific treatment appears worse when
the animals are young and defenceless.
28. 5. How effective are the techniques you have
used?
• I do think that the techniques I have used are
effective as I have already mentioned my campaign
changed 85% of my audiences view of animal
testing and helped to inform them on how
inhumanely these animals are treated.
• I have used a range of techniques such as the use of
baby animals, well known cartoon characters and
cute images to appeal to a very large audience
range. I do feel that the techniques have been
effective as feedback I have received throughout
this campaign has been both good and bad.
However, the campaign has had a lasting effect on
the audience and is memorable which is one of my
main aims as it helps to raise awareness.
• These responses are from the question “What do
you think is the strongest element of the
campaign?” 57% of my audience thought that
imagery was the strongest element which is the
main focus of my campaign. Some people though
that they imagery is good on the eye and softens
the hard hitting reality of what happens in animal
testing.
• 29% of my audience thought that text and facts
were the strongest element as they provided lots of
information to keep the audience interested and
helps them feel more aware of what is happening in
the world which is the main aim of campaign by
raising awareness.
29. • I feel the techniques I used were effective as I had good feedback on my
campaign as the message was clear. I decided against using anything clever or
witty as I felt it would make my campaign harder to understand and would
reach a less wider audience. However, I do feel this style of campaign can be
very powerful but only when used in a certain way. I feel the campaigns below
work well in the witty style but I not feel it would have been appropriate for
my campaign, especially with the images I chose to use showing that happens
to animals during testing.
5. How effective are the techniques you have
used?
30. 6. Is the content effective?
(Comparisons)
• I do feel that the content of my
campaign is effective as I have helped
to raise awareness of animal testing
and changed attitudes. In my
feedback, I asked the question “How
well suited is this work for the
purpose of animal welfare?”. The
responses I received as my audience
all answered very good or good. I felt
my campaign was very different from
others that are currently running. I
also feel the originality of the
campaign helped to make it
successful. All of my feedback
thought that campaign worked well
and helps to show a deeper meaning.
31. 6. Is the content effective?
(Comparisons)
• Compared to this poster for PETA2’s campaign against animal
dissection, I feel I took a lot more light hearted approach to
the subject of animal testing. My original intensions for my
campaign was to have an adult audience over the age of
eighteen due to the graphic content it may include. I decided
not go with this idea in the end as I felt the aspects of my
campaign were not overly graphic.
• This poster created by PETA2 is aimed at teenagers and a
younger audience. I feel this poster is shockingly graphic and
not suitable for the age range. However, PETA is well known
for using shocking tactics to help convince its audience that
the use of animals is wrong.
• A cartoon style has been used in this poster but in a much
more skilled , realistic and professional way. A well known
popular celebrity has also been used to help appeal to the
younger audience.
• Compared to this poster, I feel my whole campaign is very
tame and suitable for people of all ages. I do also feel my
campaign is a lot easier to look at and captures the audiences
attention in a nice way.
• I also feel that this poster in particular does look very
professional and it is aesthetically pleasing and has a good
colour scheme.
• I feel the point of the poster is very clear from the the image
and is reinforced by the title and facts.
32. 6. Is the content effective?
(Comparisons)
• PETA2 also have a range of poster and other
campaign material that is more suited to a
younger audience. The material features a range
of baby animals that are used to be cute and
captures the audiences attention that way.
• The posters are very simple and have a very
clear message. I feel this is a more simplistic
version of the second style I attempted. I feel
that my style has a more grown up feel as I have
included a wide range of facts for a more
mature audience but are suitable for any age
when it comes to content.
• I do feel the PETA posters are suitable for the
audience range however, I do not feel they are
very professional as not a lot of work has gone
into them technically. They work well for a very
young age and has a catchy title but maybe hard
for children to work out what is meant by the
poster.
33. 7. What impact do you think your advertising
campaign will have on the public?
• I think that my advertising campaign will have a positive impact on the public to
change their attitudes towards animal testing and help to stop the use of animals for
testing. From my feedback, I found that my campaign is successful and have helped
to show people the extend of torment animals face which I have previously
mentioned. I also think my campaign will help to give the public more information
and facts about animal testing especially from the leaflets.
• Other campaigns have helped to stop selling products tested on animals in the EU
since march 2013. A large amount of campaigns over many years have helped to
reach this achievement. My campaign is a small part of a bigger picture to help stop
the use of animals for testing and experimentation. I do think my campaign will have
a small impact locally but I do not think it will be much more than that. However, I
hope my campaign encourages others to campaign themselves and help to stop
testing.
34. 7. What impact do you think your advertising
campaign will have on the public?
• My campaign may also have a negative effect on the public due to the
nature of the images and not everyone might agree with the graphic
style used. However, this will still help to raise awareness of animal
testing as it will be talked about if people do not like the campaign style.
Obviously a positive impact would be good for the campaign and animal
testing as a whole but a negative impact will also get people talking
about the campaign and the issue of animal testing and how it is not
spoke about enough or shown to create an impact to help change.
35. 8. What are the technical and aesthetic
qualities of your work?
• I have used a range of different technical qualities in my work. My cartoonist
rotoscope style is the main technical element of my work. This style has
helped to make my work very original and aesthetically pleasing I feel. Due
to the well known cartoon characters featured, I already know they are
loved by the public. I feel they make my campaign stand out from others
that are currently running and appeal to a wide audience range. My use of
bold and sharp, red text is also another technical aspect of my work that I
feel works well to stand out and catch the audiences attention however I do
not feel it is aesthetically pleasing. Some of my work is bolder than others,
however, I feel the overall appearance of my work is aesthetically pleasing.
Both the cartoon and photographic style as they are very easy to look at and
soften the situations that the posters show.
36. 8. What are the technical and aesthetic
qualities of your work?
• Technically I put a lot of work into all aspects of my posters,
using a range of different effects and tools in Photoshop. The
title Used and Abused is a deep red colour that helps to make it
stand out from the background and symbolise the death in
animal testing. I have also used a sharp text to create a shouty
feel to the text to show the importance of the subject. I used a
gradient overlay to give some depth to the text as well as drop
shadow to help it stand out more from the background.
• To create the rotoscoped rat, I used the polygon lasso tool to
trace around an image of ratatouille. I created each part on an
individual layer, this allowed me to add in extra colour, strokes
and shading as well as drop shadows around certain parts of
the rat.
• I created the needles in the same way as the rat and simply
changed the colour of the liquid inside/size of the needle.
• I created the logo using techniques from rotoscoping and the
same style as the title. I used a beagle dog as my logo due to
the vast amount of this breed of dog that are bread/used just
for animal testing. This is one of the logos I created and used
throughout the campaign.
• The slogan for my campaign has a lighter stroke around it to
make the text more visible and stand out from the background.
• The background for my posters are very technically simple as I
used a stock image then reduced the opacity and applied a
glass filter to distort the image slightly.
37. 8. What are the technical and aesthetic
qualities of your work?
• This poster style has a lot less technical
aspects compared to the first style but I feel it
still has a aesthetically pleasing cute effect. For
the main image, I used some stock images of
cute rats with teddy bears and bows. I applied
these images to an A4 size page in Photoshop
and selected small sections using the polygon
lasso tool before using content aware to fill in
the rest of the background. I used small
sections to prevent the image of the rats being
repeated.
• The logo, title and slogan all have the same
style and effects as my other posters as I
wanted to keep it consistent to make sure it
was clear what campaign these posters
belonged to.
• I used a white stroke and slight drop shadow
on the facts section of text to make it stand
out from the background without being to
bold.
38. 8. What are the technical and aesthetic
qualities of your work?
• I created this leaflet using the same
technical elements as the posters. I
repeated the title and shortened version
to make it very clear to audience what the
petition was for and about. I created
chicken little using the same techniques as
my other elements and applying strokes
and drop shadows to make them stand out
more.
• I used red on the boxes to fill out as I feel
they fit with the colour scheme and are
very bold to draw in the audience.
• I also created leaflets using the same
techniques as the petition. However, I did
not use any drop shadow or stroke on the
main bulk of text as it would be to
distracting for the audience.
39. 8. What are the technical and aesthetic
qualities of your work?
• I created a range of merchandise using
the different animals from my posters
and other material. I wanted to keep the
merchandise quite plain and simple
compared to the other elements as I feel
it would appeal more to an audience and
look more professional. Not a lot of
technical work went into this as I had
already created the different animals and
logos but I did have to resize and adjust
the positioning of the characters. I do feel
that it works aesthetically though and is
not as graphic as the posters.
40. 8. What are the technical and aesthetic
qualities of your work?
• I created this merchandise using elements
from my other posters. Technically there is a
lot of effects and tools used however, I do not
feel aesthetically it works. I used the shapes
tool to create the red stop background and
reduced the opacity to create a soft pink as it
is not as bold.
• I used the rabbit from a previous poster as
well as the needle. I feel the needle looks very
pixelated and has wrong propositions. The
slogan text is also the same as the posters.
• I resized this image and exported it to a PNG
file so I could create a range of merchandise
on redbubble.com. This helped me to show
my audience what this design would look like
in real life.
41. 8. What are the technical and aesthetic
qualities of your work?
• My feedback about the style of my
campaign was positive. I asked the
question “What do you think to the style
of the campaign elements?” All of my
responses thought the style was very
good or good and most people found the
campaign aesthetically pleasing. The
colour scheme and layout is consistent
throughout all of the elements of the
campaign and is easy to identify. I have
technically put a lot of work into the
logos and other animal aspects of the
campaign which I feel have worked well
to create something that is also
aesthetically pleasing.
42. • I feel that the cartoon style I have used fits in with the styles used below. They help to
get across the message and can be slightly more graphic while still be acceptable to be
shown to all ages. A lot of similar technical work has also gone into the posters below
as well as my own. I feel the style is also a lot easier to look at compared to more
graphic, photographic that are used a lot by PETA to scare the audience into change.
However, I feel this just scares away the audience and doesn't encourage them to talk
about the subject.
8. What are the technical and aesthetic
qualities of your work?