This document defines various terminology used in page layout and design, including type styles like uppercase, lowercase, bold, and italic; text formatting like font, typeface, and size; page elements like titles, headlines, columns, spreads, and orientation; and positioning guidelines like margins, grids, rules, and alignment. It covers both typographic and structural terms that help organize content on a page in a clear and visually balanced manner.

1. Terminology
Emily Pinder

2. Title
BaselineMargins
Grids
Spreads
Columns Page
numbers
Orientation
- landscape
Strapline
Crosshead
Border
Typeface
Text
Font
Type styles
– upper
case

3. Title
Type styles
– upper
case
Font Typeface
Text
Optical
balance
Drop
capitals
White
space
Pull quote
Headlines
Crosshead Cutout
Strapline
Baseline
Rules
Blobs and
stars
Orientation -
Landscape
Page
numbers
Dateline
Columns
Spread Grids
Margins

4. Text
Italic
Bold
Typeface -
Serif
Typeface –
Sans Serif
Regular
Uppercase
Lowercase
Set Left
Centered

5. Uppercase
Lowercase
Bold
Centered
Regular
Text
Spread
Title
Grids
Orientation -
LandscapeMargins
RulesDateline
Page
numbers
Cutout
Font
Columns
Crosshead
Strapline