Visual style plan for booklet

1. Visual style plan
Emily Pinder

2. Booklet idea generation

3. Visual mood board

4. Visual mood board

5. Fonts

6. Colour schemes

7. • For my vegan leaflet, I want to have a cartoon style
throughout the leaflet to make it appealing to any age.
I also think it will make my leaflet look more inviting
and look at a happier perspective of veganism rather
than a horrible, graphic way.
• I have chosen a range of fonts, however, I want to use
the softer, curly fonts as I feel they will fit with the
theme and have a handwriting style, making the leaflet
feel more personal to the audience.
• I want to have a pastel colour scheme as I feel it will
help to make the booklet easier to read and fit in with
the theme of my leaflet.