The document outlines Emily Pinder's client pitch for two businesses - The Staymor and The Go Down Restaurant. It includes details on the target audiences, resources needed, personnel involved, and a proposed 5-week production schedule to create branding materials like logos, business cards, and leaflets for both clients. Feedback will be gathered at the end of weeks 1, 3, and 4 to improve the designs.

1. Client Pitch
Emily Pinder

2. Content outline

3. Content outline (The Staymor)

4. Content outline (The Staymor)

5. Content outline (The Staymor)

6. Content outline (The Staymor)

7. Content outline (The Staymor)

8. Content outline (The Go Down
Restaurant)

9. Target audience
• The Staymor – “ Our target market is couples
from 18-118 who enjoy experiencing something a
bit different to the norm. We have 2 family
rooms and we love families but most of our
customers are couples.”
• The Go Down Restaurant – “We have been open
for 21 years and in that time we have developed
a good local client base as well as a good visitor
base.”

10. Resources
• Camera
• Tripod
• Memory card
• Battery pack
• Computer
• Photoshop
• Inspirational images
• Colour charts
• Idea plan
• Test shots
• Client feedback

11. Personnel
• Staymor
– Just me
• The Go Down
– Chefs

12. Budget
• No budget
• Travel
• Equipment

13. Production schedule
Day Week 1 (9th
may)
Week 2 (16th
May)
Week 3 (23rd
May)
Week 4 (30th
May)
Week 5 (6th
June)
Monday Not starting
today.
Make
adjustments to
logo.
Start creating
business card.
Start creating
A5 leaflet.
Half term. Last day of
production.
Make any final
adjustments to
leaflet and any
other pieces of
work.
Tuesday Start creating
logo.
Finish creating
business card.
Get feedback
on business
card.
Continue
creating A5
leaflet.
Half term. No production
today.
Thursday Finish creating
logo.
Get feedback
on logo.
Make any
adjustments
on business
card.
Finish creating
A5 leaflet.
Get feedback
on leaflet.
Half term. No production
today.

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