The group created questionnaires to get audience feedback on their ideas for a teaser trailer, magazine cover, and poster for their film campaign. They sent the questionnaires to a broad range of people and received feedback on two ideas for each element. Based on the feedback, they selected idea two for the poster and teaser trailer, as respondents felt these better conveyed the theme and built mystery. For the magazine cover, audience feedback led them to choose a different magazine than they initially planned. The group found the feedback helpful in informing their final creative decisions.