There is a single seller of a product with no close substitutes and barriers to entry in a monopoly market. A monopoly is characterized by a single firm that is both the industry and controls the supply of the product, allowing it to be a price maker. Barriers that can cause monopolies include controlling raw materials, patents, large capital requirements, government licenses, and mergers eliminating competitors. Under monopoly, the firm's demand curve is also the industry demand curve and equals the average revenue curve, both of which slope downward. The marginal revenue curve also slopes downward and lies below the average revenue curve.