Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it!
This is the original session description:
Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted.
Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.