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Got Clout?Introducing Social Influence<br />Presented By: Lisa McKenzie, Social Media Strategist<br />

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About Red Carpet<br />More than 60 years of combined business, branding, marketing and sales intelligence.<br />We are boutique consulting firm specializing in digital marketing solutions and partnering strategies. We help our clients build brand equity, social influence, competitive advantage, incremental revenue growth and a leadership position within their field of expertise or industry. <br />Presentation by Red Carpet Strategies. You may not reproduce or resell the content of this presentation in any manner. All Rights Reserved. Copyright © 2011 <br />

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Today’s Presenter<br /><ul><li>Certified Social Media Strategist and Joint Venture Specialist

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Speaker, Trainer and Consultant in Digital Marketing

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Co-Founder of Red Carpet Strategies Consulting and the Social Media Academy for Women

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Founding member of the International Social Media Association

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Co-author of 6 books on Social Media

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Founder of Deserving Divas Community - Lifestyle Events

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Voted a Noisemaker of the year by Montreal Mirror

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and “Montreal’s Favorite Twitter Mom”</li></li></ul><li>Today’s Agenda<br />What is social influence?<br />How your social influence is measured<br />How to gain social influence<br />How to find influencers and brand evangelists<br />Question period<br />Presentation by Red Carpet Strategies. You may not reproduce or resell the content of this presentation in any manner. All Rights Reserved. Copyright © 2011 <br />

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Celebrity Influence<br />"A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin<br />

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Tom CruiseRay-Ban “Wayfarers”<br />Wayfarers 1983 Sales<br />$18,000 $260,000<br />

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Jamie OliverSainsbury's Supermarkets<br /> 1st year of Endorsement =<br />EXTRA1 Billion $$$$<br />

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You have a VoiceWelcome to the Age of the Expert<br />101 million web users read blogs ComScore<br />Blog readership spiked 300% from 2004 to 2008 Jupiter Research<br />17% on time online is spent on Social networking and reading blogs Neilson<br />

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How far your message spreads?Your Circle of Influence<br />YOU -><br />Your Network<br />Their Network<br />Their Network’s Network<br />9<br />

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WE are the NEW Influencers<br />70% of bloggers write about brands organically, almost half post product reviews Technorati<br />40% of online Moms use social media for product recommendation BabyCenter.com<br />65% of blog readers access blogs to get an opinion Synovate<br />

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How we BUY<br />92% of people trust user reviews over sales clerks Penn Shoen and Berland<br />52% of readers said Blogs factored into the critical moment they decided to buy Jupiter Research<br />

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Social Influencefor the Masses<br />True reach, Amplification, Network<br />Authority, Activity, Audience<br />Scores range from 1 to 100<br />Early adopters in industries such as:<br />Marketing, social media, advertising, communications and PR<br />

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Where the data comes from<br />Personal data:<br /><ul><li>Your score is initially measured by validating your Twitter ID, </li></ul> then linking your Facebook, LinkedIn, YouTube and many other social profiles.<br />Brand/Commercial data:<br /><ul><li>Klout will soon aggregate data from your Facebook Pages

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PeerIndex will soon integrate blog data.</li></li></ul><li>How social influence is measured?<br />Klout & PeerIndex pull data from your social interactions = your digital footprint<br />What you post, tweet, blog about<br />Who you talk to, influence, re-tweet<br />Who influences & re-tweets you<br />Who is in your circles of influence, are they opinion leaders?<br />

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Brand YouThe importance of Personal Branding<br />Essential for serial entrepreneurs<br />In your name, your influence is yours to keep<br />You can take it anywhere with you, across any platform or social network<br />

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Your Peers on Klout<br />Tony Robbins<br />

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Gary Vaynerchuk<br />@GaryVee<br />

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What’s your Passion, your Niche?<br />

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How to increase YOUR social influence<br />Are you re-tweet worthy?<br />Speak, post, tweet and blog about your core business and/or your passions<br />Stay within your niche<br />Share high quality shareable content <br />Follow other influencers, share their content<br />Build your audience without relying purely on mutual following.<br />

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Relevance is Everything<br />Congruent and consistentcontent creates authority.<br />Are you on topic?<br />Keywords determine your niche, categories of expertise<br />Use hashtags# to clarify your topics<br />Great indicator is how you are listed on Twitter<br />

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Finding influencers and brand evangelists<br /> Who and where are the influential people that will be the evangelists that motivate crowds to buy my brand?<br />Discover who cares about your niche<br />Find them in groups, micro/niche networks<br />Listen, observe, learn only then interact<br />Join them<br />Contribute<br />Crowd source to find out what they are engaged in<br />People do business with those they know like and trust.<br />

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12 Key Action Steps<br />Sign up for Gmail.com to access Google products<br />Set Google Alerts in your name, company’s name, competitors and industry to keep up to date.<br />Use Google Reader to pull the news you want to read each day<br />Sign up for Klout.com and PeerIndex.netto obtain and your manage your influence scores<br />Purchase and use your own domain name i.e. www.LisaMcKenzie.com<br />Start a blog, use blog to post original content & syndicate to social networks<br />Develop a list of 20 keywords and live & breathe by them to stay relevant when posting to social networks<br />Speak, post, tweet and blog about your core business and/or your passions<br />Stay within your niche<br />Share high quality shareable content <br />Manage your social networks with Hootsuite.com<br />Find a niche network to participate in<br />

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Connect with Us<br />Facebook.com/SocialMediaStrategy<br />Facebook.com/RedCarpetStrategies<br />@LisaMckenzie<br />@RedCarpetVIPs<br />Lisa@LisaMcKenzie.com<br />Visit our website at <br />www.RedCarpetStrategies.com <br />

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Questions?<br />

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Thank you for your participation<br />