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SEO & Social Media for Business with WordPress

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These are the slides from my talk at WordCamp Montreal 2011. The first half is a basic how-to, showing some easy SEO techniques and the second part features theory and practice in social media, including the social-content dichotomy and a plugin recommendations for Facebook, Twitter, and other social media platforms.

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SEO & Social Media for Business with WordPress

  1. 1. Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011
  2. 2. Why SEO ?
  3. 3. <ul><li>Search is not </li></ul><ul><li>Passive </li></ul>
  4. 4. <ul><li>Active </li></ul>Search is
  5. 5. <ul><li>Reach Your Target Market </li></ul><ul><li>Increase Leads & Sales </li></ul>
  6. 6. SEO <ul><li>On-site </li></ul>Off-site (Linking)
  7. 7. Our focus today… On-site SEO
  8. 8. CONTENT IS KING
  9. 9. “ Major” SEO Plugins to Consider All in One SEO Pack WordPress SEO by Yoast
  10. 10. Start with Keywords
  11. 11. Permalinks
  12. 13. Headers & Text Don’t use the H1 twice! Headshots & Portraits (H1) Canon Cameras (H2) Not Used as Often (H3) Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry and more lorem . Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
  13. 14. Title Tag Top of Browser Tab in Browser Title Montreal Headshots
  14. 15. Description Meta-tag Description <meta name=&quot;description&quot; content=“Write 1-2 sentences here.&quot; /> You won’t see this but Google will… Montreal Headshots
  15. 16. Title Description
  16. 17. Local SEO
  17. 18. ALT Tags Overhyped Singer
  18. 20. Duplicate Content
  19. 21. Plugins to Consider Canonical URL’s <link rel=“canonical” href=http://www.website.com/pagename/”/>
  20. 22. Internal Linking Plugins to Consider WordPress SEO by Yoast (Internal Links Section) Better Related Content Broken Link Checker SEO Smart Links
  21. 23. <ul><li>Click Here </li></ul><ul><li>Headshots </li></ul>X Anchor Text
  22. 24. Speed Up Your Website Plugins to Consider WP Smush.it (Images) WP Minify (JS & CSS) WP Super Cache
  23. 25. Let’s briefly discuss… Off-site SEO (Linking)
  24. 26. SEO <ul><li>On-site </li></ul>Off-site (Linking) Remember…
  25. 27. Inbound Links are Like Votes
  26. 28. Analyze Your Data! Plugins to Consider Woopra Google Analytics for WordPress Google Analytics Dashboard
  27. 29. Let’s Change Gears
  28. 31. Social Media Marketing Issues <ul><li>Time consuming </li></ul><ul><li>Scattered </li></ul><ul><li>Requires content </li></ul>
  29. 32. High Social Networking Social-Content Dichotomy Low Social Networking Low Content High Content
  30. 33. IS a social media platform!
  31. 34. Engage! Plugins to Consider What Would Seth Godin Do GD Star Rating PollDaddy Polls & Ratings Smart YouTube Social Slider
  32. 35. Encourage Plugins to Consider Subscribe to Comments Reloaded Foursquare Venue Meet Your Commenters CommentLuv SexyBookmarks Sociable (& Sociable for WordPress 3.0)
  33. 36. Plugins to Consider Facebook Like Button Facebook Like Box WordBooker Simple Facebook Connect Facebook Comments for WordPress Facebook Open Graph
  34. 37. Plugins to Consider TweetMeme Button Twitter Counter Tweet Blender
  35. 38. Social Media Optimization (SMO) <ul><li>Search Engine Optimization </li></ul>Social Media
  36. 39. Mobile Plugins to Consider WP Touch
  37. 40. Take Small Steps
  38. 41. Have Fun!
  39. 42. SEO Classes WordPress Courses uniseo.com/training Half Day & Full Day Courses
  40. 43. Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011

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