SEO & Social Media for Business with WordPress

5,354 views

Published on


These are the slides from my talk at WordCamp Montreal 2011. The first half is a basic how-to, showing some easy SEO techniques and the second part features theory and practice in social media, including the social-content dichotomy and a plugin recommendations for Facebook, Twitter, and other social media platforms.

Published in: Business, Technology
0 Comments
14 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,354
On SlideShare
0
From Embeds
0
Number of Embeds
1,056
Actions
Shares
0
Downloads
0
Comments
0
Likes
14
Embeds 0
No embeds

No notes for slide
  • - People don’t need a plugin
  • Take off your business hat You’re interrupting the game
  • What Would Seth Godin Do – plugin displays custom messages (b/w your articles where ever you like. you can insert your RSS email subscription field, facebook, twitter, linkedin, and other social networks profile links.) GD Star Rating – great ‘rate this’ plugin which suits almost any blog specially products related. Poll Daddy – plugin which allows you to create and manage polls and ratings from within your WordPress dashboard. Smart YouTube – Helps with videos Social Slider – “Oh Cool” Effect. Slides in from the side
  • Mobile and social media go hand in hand.
  • SEO & Social Media for Business with WordPress

    1. 1. Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011
    2. 2. Why SEO ?
    3. 3. <ul><li>Search is not </li></ul><ul><li>Passive </li></ul>
    4. 4. <ul><li>Active </li></ul>Search is
    5. 5. <ul><li>Reach Your Target Market </li></ul><ul><li>Increase Leads & Sales </li></ul>
    6. 6. SEO <ul><li>On-site </li></ul>Off-site (Linking)
    7. 7. Our focus today… On-site SEO
    8. 8. CONTENT IS KING
    9. 9. “ Major” SEO Plugins to Consider All in One SEO Pack WordPress SEO by Yoast
    10. 10. Start with Keywords
    11. 11. Permalinks
    12. 13. Headers & Text Don’t use the H1 twice! Headshots & Portraits (H1) Canon Cameras (H2) Not Used as Often (H3) Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry and more lorem . Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
    13. 14. Title Tag Top of Browser Tab in Browser Title Montreal Headshots
    14. 15. Description Meta-tag Description <meta name=&quot;description&quot; content=“Write 1-2 sentences here.&quot; /> You won’t see this but Google will… Montreal Headshots
    15. 16. Title Description
    16. 17. Local SEO
    17. 18. ALT Tags Overhyped Singer
    18. 20. Duplicate Content
    19. 21. Plugins to Consider Canonical URL’s <link rel=“canonical” href=http://www.website.com/pagename/”/>
    20. 22. Internal Linking Plugins to Consider WordPress SEO by Yoast (Internal Links Section) Better Related Content Broken Link Checker SEO Smart Links
    21. 23. <ul><li>Click Here </li></ul><ul><li>Headshots </li></ul>X Anchor Text
    22. 24. Speed Up Your Website Plugins to Consider WP Smush.it (Images) WP Minify (JS & CSS) WP Super Cache
    23. 25. Let’s briefly discuss… Off-site SEO (Linking)
    24. 26. SEO <ul><li>On-site </li></ul>Off-site (Linking) Remember…
    25. 27. Inbound Links are Like Votes
    26. 28. Analyze Your Data! Plugins to Consider Woopra Google Analytics for WordPress Google Analytics Dashboard
    27. 29. Let’s Change Gears
    28. 31. Social Media Marketing Issues <ul><li>Time consuming </li></ul><ul><li>Scattered </li></ul><ul><li>Requires content </li></ul>
    29. 32. High Social Networking Social-Content Dichotomy Low Social Networking Low Content High Content
    30. 33. IS a social media platform!
    31. 34. Engage! Plugins to Consider What Would Seth Godin Do GD Star Rating PollDaddy Polls & Ratings Smart YouTube Social Slider
    32. 35. Encourage Plugins to Consider Subscribe to Comments Reloaded Foursquare Venue Meet Your Commenters CommentLuv SexyBookmarks Sociable (& Sociable for WordPress 3.0)
    33. 36. Plugins to Consider Facebook Like Button Facebook Like Box WordBooker Simple Facebook Connect Facebook Comments for WordPress Facebook Open Graph
    34. 37. Plugins to Consider TweetMeme Button Twitter Counter Tweet Blender
    35. 38. Social Media Optimization (SMO) <ul><li>Search Engine Optimization </li></ul>Social Media
    36. 39. Mobile Plugins to Consider WP Touch
    37. 40. Take Small Steps
    38. 41. Have Fun!
    39. 42. SEO Classes WordPress Courses uniseo.com/training Half Day & Full Day Courses
    40. 43. Hub: www.brianrotsztein.com Blog: www.purposive.com Follow Me: @brianrotsztein Write Me: info@brianrotsztein.com Web Design: www.redstonex.com Internet Marketing: www.uniseo.com Brian Rotsztein SEO & Social Media for Business with WordPress WordCamp Montreal 2011

    ×