Audience Development

WHAT WE WILL TALK ABOUT TODAY
q How to present and build your audience
q Will show you how to build your audience, what tools can/should be used
q Website, Facebook, Blog, Twitter, Pinterest, Email
q Will show how analytics can be used when presenting to advertising clients

Jakob FengerJakob Fenger
PROJECT MANAGER
Jfenger@MirabelTechnologies.com

What is your BRAND? – Surprisingly
many don’t know this when asked?
Ask these questions: What is your
appeal to your readers? What is the
relevance to your target market?
Esteem – how is your brand thought
off (Oldsmobile vs Mercedes)?

What is your promise?What is your promise?
 MARKETING
 SALES
 PRODUCTS
 CUSTOMER SERVICE
 WEB
 SOCIAL MEDIA
 SHIPPING
 HIRING
Message needs to
be prevalent through:

WEBSITETHIS SHOULD BE YOUR HUB
FOR DRIVING TRAFFIC
 Must be responsive design so it easily viewed on mobile devices as well as computers
 Should include link(s) to your digital edition
 You must update frequently
 Daily > fantastic  Every other day > really good  weekly > good
 Bi weekly > ok  Monthly > not enough

Can be used to
promote your
entire market
Should include your
media kit, blogs,
subscriptions,
features, dining
guide, archives,
about us
Can be used to
capture leads
and offer free
content via land-
ing pages
Social media links
to all articles
WEBSITE

 Stories from you publication
 Images and video content - (always ask
yourself: “would I click this image?”)
 Restaurant reviews
 Upcoming events – past events
 Personal highlights
 Product review
 Contests
 Landing pages to capture leads
WHAT KIND OF CONTENT
SHOULD BE POSTED?
Offer free download – could be a Barter item from a restaurant – ‘First
25 people to register gets a free dessert at …. Restaurant’.

USE GOOGLE ANALYTICS
TO PULL INFORMATION
ABOUT YOUR AUDIENCE

Social Media
 Facebook will be our main focus, as
this is a great tool for publishers.
Other useful tools are:
 Twitter
 Pinterest
 Instagram
 YouTube.

FACEBOOK
S TAT I S T I C S O N
Almost 1.5 Billion people use Facebook
74% of online adults (US) use Facebook
Every 20 min. 3 million messages are sent
4.5 billion likes are generated daily
More than 3 billion video views a day
47% of Americans say Facebook is their #1 influencer of purchases
70% of marketers used Facebook to gain new customers

WHAT KIND OF POST
SHOULD YOU DO?
Posts that will help build your brand, is relevant and give
you credibility – most post should link back to website or
digital editions to help drive traffic.
Examples
 Lifestyle publication – post about new
hotels, restaurants, spa’s, life at the beach,
local gataways, local achievement by
business or person, sunrise/sunset images
 Horse publication: - Top ten training tips
for beginner to expert riders, Events, News,
NewStudies,sunset/sunsetimages,video’s
(make sure to upload directly to FB)
 Use your blogs to help drive traffic to your
website. Each post example above could
be a blog, so when you promote on FB you
also drive the traffic to your Website when
reader clicks on link.

Page Likes
Boost your post – make sure the post leads back to your website
Send people to your website
Raise attendance at your event
Get video views
Get people to claim your offer
Promote using
FB – DEFINE YOUR AUDIENCE
in accordance to your brand
(test your add with different images/text).

REVENUE GENERATED POST
YOU OFFER FB POST TO YOUR CLIENTS
Don’t post ad provided by your client – think about your brand
and how this post can help promote your and give you credibility!
Throwback Thursdays: Swimming Hall of Fame wanted to run
an ad. Publisher said,”no, please provide us with images of past
great swimmer(s) (provide some Michael Phelps images) and 200
characters informational text, we will link the post to our landing
page where we will display the full ad and additional information
– this helped drive traffic to the client as well as publisher.

Pick evergreen contents
(content that doesn’t expire) – your blog articles
 Title or subhead – Just use the title or just subhead
 A statement from the article
 What they will learn by clicking the link
 Find a quote from the article
 Mention someone in article (great if it’s a celebrity)
 Ask question – Respond to tweets to keep engagement

Digital Editions – what is important
 Have it available on the web
and on news stands so readers
can download your edition
 Have great content
 If possible redesign text with larger font
 Include larger images and more of them
 Include your own and advertiser
video content
 E-commerce

PROMOTE YOUR DEPROMOTE YOUR DE Email
 Social media
 Website
 Print issue

AUDIENCE REACH AND
WHERE TO PULL THE INFORMATION
FB Insights: (recommend doing this for a date
range of 6-12 months)
 How may Likes within a date range – pull that for your product(s)
 Unique Reach – (how many saw your post)
 FB engaged (read, commented, or shared post)

Twitter – Statistics  Engagement
 Link clicked
 Retweets
 Favorites
 Replies

Audience reach – FB Unique + Website visits + Pass
along readership + DE visits = Audience
Combined Digital Page views – DE pg views +
Website pg Views = Combined Digital reach
Metrics put together for
past 6 months or 12 months.
FB Likes
18,025
FB Reach
Unique
FB People
Engaged
125,798
Magazines
Printed
DE Page Views
Readership
Pass Along
Website
Page Views
DE Visits
Combined Digital
Page View
Website
Visits
Audience
Website PG
per session
Time on Page
13,500
267,294
114,493
783,099
6,166
358,666
1,816,202
1,336,877
1,050,393 2.18 0.46

How to present to prospects
/ advertisers example
 Talk about your company, how many years
you have been around, your portfolio, your
media reach
 Give examples of your publications, images,
talk about your digital reach
 Examples of packages you offer, show images
of where they will be published - text about
where readers can access publications
 Digital Editions reach – page views, visits,
page views per visit
 Examples of where readers access your digital
editions from
 Website – show images and describe your
website
 Digital Advertising Opportunities – show
examples, text should state what what type of
rich media you offer
 Social Media – what your offerings are and
examples
 FB Reach & Engagement – show likes, reach,
people engages, website visits – Show stats.

Taste the modern side of Mexican Cuisine
A Media Update Prepared by:
Jakob Fenger/ Publisher / …. Media Group
800 E. Broward Blvd, Fort Lauderdale Fl 33301
(954) 332-3221 www.yourwebsitename.com
jfenger@magazinemanager.com
*Images does not reflect actual clients

There is only one media company in South Florida that has
a flagship “type” publication celebrating “number of years”
serving the upscale South Florida market – publication name,
establish in “year”.
Our portfolio contains “number of publications” with cover-
age from Delray to Miami.
When integrated with print, our multiple digital offerings
make “your media company” a most sought after media buy
for the discerning client looking to reach a market segment
with exceptional spending power.
Your Media Company

Your Media Company publications
Publisher of “number of publications”
serving affluent South Florida readers for
over _____ years. We Publish all Magazines
Digitally with “number of app” branded
apps available in iTunes, Google Play Store,
and the Amazon App Store.
Boca Life
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3
74470 97821
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gulfstreammediagroup.com
BocaLifeMAY/JUNE2015
VOLUME15/NUMBER5
MAY/JUNE 2015
Vol. 15/Number 5
$3.95
A Gulfstream Media Group Publication
M
A
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A
Z
I
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E
ThEMEDICALIssUE
plus:
An interview with
footbAll legend
Joe Namath
the
top
Docs
of the very
best in 44
speciAlties
290life
Without
limbs
alterNative
meDiciNe
nick vujicic shAres
A messAge of hope
And AcceptAnce
trAnsforming the
wAy we look At
heAlth cAre
Boca Life
SUMMER 2015
Vol. 15/Number 6
$3.95
M N E
LOOKING
BACK
ThE
SUMMER
ISSUE
TALES fROM
hURRICANES
pASTLocAL SuMMer
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A Gulfstream Media Group Publication/Publisher of Gold Coast
MAY/JUNE 2015 Vol. 50/Number 5
FORTLAUDERDALE
plUs:
An interview with
football legend
Joe NamathFORTLAUDERDALEMAY/JUNE2015
VOLUME50/NUMBER5
THEMEDICALISSUE
ThE Top Docs
AlTErNATivE
MEDiciNE
290 of the very best
in 44 specialties
Transforming the way
we look at health care
lifE
WiThoUT
liMbs
Nick VuJicic shAres
A messAge of hope
And AcceptAnce
A Gulfstream Media Group Publication/Publisher of Gold Coast SUMMER 2015 Vol. 50/Number 6
FORTLAUDERDALE
LOOKING
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Tales from
hurricaNes
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STAYCATIONS
15 Culinary
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PLUS:
An interview
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message of
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Gold CoastA Gulfstream Media Group Publication/Publisher of Gold Coast SUMMER 2015
Vol. 50/Number 6
$3.95
Gold CoastF O R T D A L E
LOOKING
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Tales from
hurricaNes
pasT
local summer
escapes
STAYCATIONS
15 Culinary
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summer
issue
PLUS:
An interview
with JACK
And BARBARA
NICKLAUS
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MAY/JUNE 2015 Vol. 15/Number 5 $3.95
JUPITER
MAY/JUNE2015
VOLUME15/NUMBER5
JUPITER
ThEhEALThIssUE
Palm Beach Gardens,
North Palm Beach,
Jupiter Island
spots for biking,
hiking, kayaking
and more
86 of the very
best in 29
specialties
Nick VUJicic shares
a message of hope
and acceptance
Look your best
at every age
UltiMAtE
SportS
trAilS
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top
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life
Without
limbs
beauty
decadesby the
plUS:
AN INTERVIEw wITh
fOOTBALL LEGENd
JoE NAMAth
JUPITERPalm Beach Gardens,
North Palm Beach,
Jupiter Island
gadgets,
games,
grills
and
more
local
destinations
that sizzle
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Beachers dress
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the
UltiMate
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PALMbeacher
PALMbeacher
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MAY/JUNE2015
VOLUME13/NUMBER5
ThEhEALThIssUE
MAY/JUNE 2015 Vol. 13/Number 5 $3.95
spots for biking,
hiking, kayaking
and more
86 of the
very best in 29
specialties
Nick VUJicic
shares a
message
of hope and
acceptance
Look your best
at every age
UltiMAtE
SportS
trAilS
thE
top
DocS
life
Without
limbs
beauty
decadesby the
plUS:
AN INTERVIEw
wITh fOOTBALL
LEGENd
JoE NAMAth
T H E
SUMMER 2015 Vol. 13/Number 6 $3.95
gadgets,
games,
grills
and
more
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VOLuMe15/nuMBeR5
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Hobe Sound Jensen Beach
Port St Lucie Ft Pierce
STUARTA Gulfstream Media Group Publication
MAY/JUNE 2015 $3.95 Vol. 15/number 5
UltiMAtE
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trAilS
11 spots for
biking, hiking,
kayaking and
more
doctors in stylemedmen
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and sons
leave a
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STUART
A Gulfstream Media Group Publication SUMMER 2015 $3.95 Vol. 15/Number 6
THE
ULTIMATE
MEN’S GIFT
GUIDE
perksworkplace
COMPANIES
TO kNOw
wOMEN IN
BUSINESS
gadgets,
games, grills
and more
Businesses,
non-profits,
startups
and more
leading the
treasure
Coast

Boca Life
SUMMER 2015
Vol. 15/Number 6
$3.95
M N E
LOOKING
BACK
ThE
SUMMER
ISSUE
TALES fROM
hURRICANES
pASTLocAL SuMMer
eScAPeS
STAYCATIONS
15 Culinary
MasterpieCes
burGerS
beSt
pLUS:
An interview
with JACK
And BARBARA
NICKLAUS
Boca Life
0
3
74470 97821
05>
BocaLifeMAY/JUNE2015
VOLUME15/NUMBER5
MAY/JUNE 2015
Vol. 15/Number 5
$3.95
M
A
G
A
Z
I
N
E
ThEMEDICALIssUE
plus:
An interview with
footbAll legend
Joe Namath
the
top
Docs
of the very
best in 44
speciAlties
290life
Without
limbs
alterNative
meDiciNe
nick vujicic shAres
A messAge of hope
And AcceptAnce
trAnsforming the
wAy we look At
heAlth cAre
A Gulfstream Media Group Publication/Publisher of Gold Coast SUMMER 2015 Vol. 50/Number 6
FORTLAUDERDALE
LOOKING
BACK
Tales from
hurricaNes
pasT
local summer
escapes
STAYCATIONS
15 Culinary
MasterpieCes
burgers
besT
PLUS:
An interview
with JACK
And BARBARA
NICKLAUS
ThE
SUMMER
ISSUE
MAY/JUNE 2015 Vol. 50/Number 5
FORTLAUDERDALE
plUs:
An interview with
football legend
Joe Namath
FORTLAUDERDALEMAY/JUNE2015
VOLUME50/NUMBER5
THEMEDICALISSUE
ThE Top Docs
AlTErNATivE
MEDiciNE
290 of the very best
in 44 specialties
Transforming the way
we look at health care
lifE
WiThoUT
liMbs
Nick VuJicic shAres
A messAge of hope
And AcceptAnce
A Gulfstream Media Group Publication/Publisher of Gold Coast SUMMER 2015
Vol. 50/Number 6
$3.95
Gold CoastF O R T D A L E
LOOKING
BACK
Tales from
hurricaNes
pasT
local summer
escapes
STAYCATIONS
15 Culinary
MasterpieCes
burgers
besT
The
summer
issue
PLUS:
An interview
with JACK
And BARBARA
NICKLAUS
GoldCoastMAY/JUNE2015
VOLUME50/NUMBER5
7
7
25274 81733
05>
ThEMEdicALissUE
MAY/JUNE 2015
Vol. 50/Number 5
$3.95
F
O
R
T
L
A
U
D
E
R
D
A
L
E
The
plUs: An interview with football legend Joe Namath
290 of The very besT in 44 specialTies
AltErNAtivE
MEdiciNE
TraNsformiNg
The way we look
aT healTh care
lifE
WithoUt
liMbs
Nick vUJicic
shares a
message of
hope aNd
AccEptANcE
Gold Coast
Packages
An ad placed in one of our Southern magazine titles
will be seen in the print and digital editions of “names
of above publications”, reaching over “number of ”
readers per issue. “Boca Life” and “Fort Lauderdale” are
direct mailed to homes valued over $ “value of homes”,
with “number”% of incomes in excess of $”amount” K.
We round out with newsstand distributions, Las Olas
Boulevard, high traffic medical and corporate offices.
“PalmBeacher”greettravelersintheirhotelguestrooms
and at concierge desks in the finest resorts in town.

Magazine - A
Magazine
Magazine - B
Magazine - C
Magazine - D
Total
30,752
Visits
13,201
33,691
18,581
96,225
31
Pg Views per
Visit
34
32
32
32 ( Average )
948,148
Page Views
446,100
1,075,075
593,141
3,062,464
Digital Editions
Statistics from the past year
Available Any Where, Any Time, On Any Device

Canada
215,145
Europe
191,457
Asia
57,172
China
75,974
Australia
83,457
USA
2,345,781
South
America
93.478
Page Views Around the World
Numbers over the last year

Facebook Reach & Engagement
Magazine FB Likes FB Reach People Engaged Website Visits
Magazine A 19,393 117,878 10,966 7,855
Magazine B 12,101 52,879 8,743 6,012
Magazine C 10,772 71,066 10,474 6,372
Magazine D 7,510 41,952 6,953 51,228
Totals Last Week 68,162 283,775 37,136 71,467
One-Month Totals
Reach over: 1.6 Million People
Engage over: 210,000 People
Website reach over: 275.000 People

Website
The portal to our digital world.
The site publishes editorial
features, events calendar,
dining guide, professional and
business directories, the arts,
real estate, and supplied
client advertorial content.
Over “_” unique visitors per
month.

Social Media Engagement
Utilizing the most powerful
Social Media Platforms, “Your
Company Name” promotes
editorial features, sponsored
events, and client supplied
content in a creative and
informative fashion that
maximized engagement with
our followers. Engagement is
the number one goal to drive
traffic to our site.

Digital Advertising Opportunities
Embedded rich media into all digital platforms including
Digital Editions and Email Blast. Includes Audio, Video,
Slideshows, Virtual Tours, Buy-It-Now triggers linked
directly to your shopping cart or reservation center.

Jakob FengerJakob Fenger
The Magazine Manager | Mirabel Technologies | The Newspaper Manager | Mirabel’s Digital Studio
Project Manager
800 E. Broward Blvd. #510, Ft. Lauderdale, FL 33301
954.332.3221 ph l 954.462.5588 fx l jfenger@mirabeltechnologies.com

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