The document contains evaluations of several candidates for a modeling position in a hip hop/rap music magazine. The evaluator concludes that Ellie, Ryan, Sophia would not be good fits due to being Caucasian and/or female, which does not align with the typical demographic of the magazine's audience. Natalie is noted to be a possible candidate despite being female because she is black. Brooklyn and Tyler are seen as the top candidates as they are both male and either black or mixed race, adhering to the conventions and audience of a rap music magazine.

1. Model Audition
Evaluations
Elliott Williams

2. Model Audition Evaluations
Evaluation
Ellie was easily identified as a bad candidate for magazine. Ellie is female,
which immediately challenges conventions as most featured artists are
male, this alone is a deal breaker but her gender coupled with her
ethnicity (Caucasian) means that many fans would find it very hard to
relate to her.
Conclusion
Upon evaluation I conclude that Ellie wouldn’t be a very good candidate
for my hip hop/rap music magazine for the reasons highlighted above,
and would be more suited to a pop music magazine.
Name: Ellie
Age: 17
Height: 5ft 1
Ethnicity: Caucasian
Gender: Female

3. Model Audition Evaluations
Name: Ryan
Age: 17
Height: 6ft
Ethnicity: Caucasian
Gender: Male
Evaluation
Ryan was a good candidate, he naturally adopted a facial expression
similar to that of an artist featured on a rap music magazine and was
also a male. Being male he adheres to the typical convention of a rap
music magazine whereby the featured artist is male. From research
it’s evident that the major demographic that avidly follows such hip
hop/ rap magazines are male as a result the audience may be able to
relate to Ryan. However with this said the Ryan’s ethnicity is white, if I
were to use Ryan this would heavily challenge conventions of a hip
hop/ rap magazines as most featured artists whether they be included
in the double page spread, front cover or contents page are of some
form of black descent whether they be mixed race or black.
Conclusion
Upon evaluation I conclude Ryan wouldn’t be a good candidate for my
Hip hop/ rap music magazine because of the reasons highlighted
above.

4. Model Audition Evaluations
Evaluation
Natalie was a good candidate for my music magazine, she is a female,
and this challenges the conventions of a hip hop music magazine
however Natalie is of black heritage, this is a demographic is regularly
featured in hip hop magazine.
Conclusion
Upon evaluation I conclude that Natalie wouldn’t be a good candidate
for my hip hop/rap music magazine for the reasons highlighted above,
but given the other auditionees I don’t believe I will be using Natalie.
Name: Natalie
Age: 18
Height: 5ft 5
Ethnicity: Black
Gender: Female

5. Model Audition Evaluations
Name: Sophia
Age: 17
Height: 5ft 4
Ethnicity: Caucasian
Gender: Female
Evaluation
As With Ellie, Sophia is both female and Caucasian, Given the
demographics that typically consume rap music magazines are male and
of black descent I couldn’t see my target audience being able to relate to
Sophia.
Conclusion
For the reasons highlighted above I will not be using Sophia in my rap
music magazine. Mainly because my target audience wouldn’t be able to
relate to her.

6. Model Audition Evaluations
Name: Brooklyn
Age: 17
Height: 5ft 5
Ethnicity: Black
Gender: Male
Evaluation
Brooklyn is probably the most promising possibility out of all the
candidates before him. Being both black and male he meets the criteria
for a rap music magazine. He naturally adopted a serious pose which is
often sported by models in VIBE and XXL magazines.
Conclusion
For the reasons highlighted above I think Brooklyn would be a very good
candidate for my rap music magazine.

7. Model Audition Evaluations
Name: Tyler
Age: 17
Height: 6ft
Ethnicity: Mixed Race
Gender: Male
Evaluation
Tyler like Brooklyn is a very candidate. Being mixed race he’s a
demographic that is well represented in rap music magazines, and a
result I would be obeying these conventions. Tyler is also male, the
gender best represented in rap music magazines.
Conclusion
Tyler again would be a very good candidate for my rap music magazine
for the reasons stated above.