Hypebeasts are typically black males aged 15-28 who are obsessed with obscure urban music and reality TV shows. They are known for their extravagant tastes in high-end clothing brands like Hood by Air and shoes from Yeezy or Balenciaga. Hypebeasts enjoy cultured foods from the Caribbean or Africa and urban slang words. They flaunt expensive accessories like Beats headphones, gold chains, and the latest smartphones.

1. Elliott Williams

2. 
“HypeBeasts”
Hypebeasts are the best
known for their
extravagant clothes,
cultured food choices,
urban slang, obsession
with reality TV and of
course their love of
obscure urban music.
They are never to be
seen endorsing generic
brands.

3. 
Who are Hypebeasts?
 People who identify themselves as hypebeasts are
most often of black descent.
 Most are male
 Typically aged 15 – 28
HypeBeast – demographics

4. 
 Hypebeasts often
indulge in cultured
cuisine, typically
Caribbean food or
African food.
 Hypebeasts are also
known to enjoy fast
food/ takeaway food.
They often eat in shops
suchas KFC, Pizzahut,
Dominoes or Morleys.
HypeBeast – Food

5. 
HypeBeast – Shoes
Hypebeasts will typically where
shoes from high end brands.
The picture to the left shows shoes
those belonging to the “hype
beast” tribe might wear.
Brands such as
 Yeezy
 Balenciaga
 Y3
 Nike

6. 
HypeBeast – Clothes
People who identify themselves as
Hypebeasts often wear high end
urban clothing. The aim is for the
clothes to fit in an oversized manor.
Brands of clothing often associated
with Hypebeasts.
 Hood By Air
 Alpha Industries
 Oro Los Angeles
 Giveanchy

7. 
HypeBeast – TV Shows
People who identify
themselves as hypebeasts
may also watch shows such
as “Love and hiphop” and
“basketball Wives”. Shows
that are heavily music
orientated and have a high
concentration of black
actors.

8. 
 Typical words used by those who are seen as
Hypebeasts can be found in the urban dictionary.
 Savage – used to describe things that are outlandish
 Moist – used to describe something uncool
 Lit – used to describe an event that is really
interesting.
 Fam - used to describe someone you trust dearly
 Sike – Used to show that the prior statement is false
HypeBeast – Vocabulary

9. 
HypeBeast – Accessories
Hypebeasts will often be seen
sporting upmarket accessories
such as expensive over ear
headphones, expensive
smartphones, gold chains and in
ear earphones.
 Apple – Iphone
 Beats by dre – Beats solo
 Skull candy – in ear earphones
 Gucci – Gold chains