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Gender:…………………………….                                    Age:……………………..

1. How often do you buy magazines in general? (Please circle)
          Always      Usually    Sometimes        Rarely      Never

2. How much do you spend on a magazine?
        As little as possible
        £1- £2
        £2- £3
        £3+

3. How often do you listen to hip-hop music?
          Always
          Sometimes
          Never

4. Which of the following best describes how you feel about hip-hop music?
         Love it
         Like it
         Don’t mind it
         Can’t stand it

5. Describe your opinion of hip-hop music?
        Violent       1     2      3     4        5      Non- violent
        Sexist        1     2      3     4        5      Non- sexist
        Racist        1     2      3     4        5      Non- racist
6. Looking at the following words, please circle 5 you think feature the most in hip-hop culture.
      Rapping         Freedom            Abuse          Violence       Disrespecting


      Black artists   Bad language       Crime          Drugs          Gangsters


      White artists   Black culture      Hate           Women          Fun
7. What is your favourite genre?
          Pop                                RnB                        Dance
          Rock/Heavy Metal                   Classic                    Indie
          Hip Hop                            Rap
8. Which four are your favourite artists? (Please Circle)

Eminem         Rihanna          Jason Derulo     Ne-Yo       Nicki Minaj     Chris Brown    Jay-Z        JLS
Kanye West     Soulja Boy         Conor Maynard    Cher Lloyd     Tinie Tempah      Usher       Maroon 5
The Script       YMCMB           Ludacris    Drake      Dr Dre

9. How do you get your music?
         Download             Buy it online (iTunes)           CD

10. What would attract you to the front cover of a music magazine? (Tick as applicable)
         Famous people on the cover
         Front cover model making eye contact
         Colours/layout
         Quotes from the articles

11. Which of these features would suit in a music magazine? (tick as applicable)
        Top 10 Hottest singles
        Latest music news
        Awards
        Concert/gig reviews
        Interviews
        Latest CDs
        Quotes from celebrities
        Pictures of celebrities

12. Have you been to a music concert in the past year?
         Yes                     No

13. Which of the following straplines, would you prefer?
        Who would you have a Hip- Hop with?
         Stop. Go. Hip-Hop
         It makes your Hip- Hop smack
         Hip- Hop don’t stop

14. Which three colour schemes do you prefer best?
         Red, White, Black
         Pink, Purple, White
         Yellow, Black, White
Gender:                     Age:
Male llllll   Female llll              15-17 llll 18-20 lllll
1. How often do you buy magazines in general? (Please circle)
            Always lll    Usually llll     Sometimes ll       Rarely l                            Never

2. How much do you spend on a magazine?
        As little as possible l
        £1- £2 ll
        £2- £3 lll
        £3+ llll

3. How often do you listen to hip-hop music?
          Always llllll
          Sometimes llll
          Never

4. Which of the following best describes how you feel about hip-hop music?
         Love it lllll
         Like it llll
         Don’t mind it l
         Can’t stand it

5. Describe your opinion of hip-hop music?
         Violent           1 lllll      2 lll    3 ll    4           5         Non- violent
         Sexist            1 llll       2 llll   3 lll   4 ll        5         Non- sexist
         Racist            1            2        3 lll   4 lllll     5 ll      Non- racist
6. Looking at the following words, please circle 5 you think feature the most in hip-hop culture.
      Rapping llllllll               Freedom lll                   Abuse l          Violence ll       Disrespecting lllll


      Black artists llllllll         Bad language lllll            Crime lllll      Drugs lllll       Gangsters lllll


      White artists l                Black culture ll              Hate llll        Women l           Fun
7. What is your favourite genre?
          Pop                                            RnB lll                              Dance
          Rock/Heavy Metal                               Classic                             Indie
          Hip Hop llll                                   Rap lll
8. Which five are your favourite artists? (Please Circle)

Eminem lllll     Rihanna l          Jason Derulo ll     Ne-Yo llll     Nicki Minaj lll     Chris Brown ll   Jay-Z llll
JLS l          Kanye West llllll Soulja Boy lll       Conor Maynard      Cher Lloyd       Tinie Tempah ll    Usher ll
Maroon 5 l            The Script ll       YMCMB lllll     Ludacris lll    Dr Dre lll   Rick Ross llll

9. How do you get your music?
         Download lllll             Buy it online (iTunes) llll      CD l

10. What would attract you to the front cover of a music magazine? (Tick as applicable)
         Famous people on the cover lllllll
         Front cover model making eye contact lllll
         Colours/layout lllll
         Quotes from the articles llll

11. Which of these features would suit in a music magazine? (tick as applicable)
        Top 10 Hottest singles lllll
        Latest music news lll
        Awards lllll
        Concert/gig reviews ll
        Interviews lll
        Latest CDs l
        Quotes from celebrities lll
        Pictures of celebrities llllllll

12. Have you been to a music concert in the past year?
         Yes llllllll                 No ll

13. Which of the following straplines, would you prefer?
         Who would you have a Hip- Hop with? l
         Stop. Go. Hip-Hop lll
         It makes your Hip- Hop smack
         Hip- Hop don’t stop llllll

14. Which three colour schemes do you prefer best?
         Red, White, Black lllll
         Pink, Purple, White ll
         Yellow, Black, White lll
I conducted a questionnaire to gain ideas for my music
magazine, and I gave my questionnaire to my suitable target
audience, which helped me gain positive feedback, as I
expected them all to have a kind of relationship with the music
genre that I am currently doing; hip-hop. I got ideas of how to
build up my magazine such as the strapline and the colour
schemes I also used variety of questions such as qualitative and
quantitative questions. I also got ideas about how they feel
about the music Hip Hop, which will help me in my conclusion.

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Questionnaire and analysis

  • 1.
  • 2. Gender:……………………………. Age:…………………….. 1. How often do you buy magazines in general? (Please circle) Always Usually Sometimes Rarely Never 2. How much do you spend on a magazine? As little as possible £1- £2 £2- £3 £3+ 3. How often do you listen to hip-hop music? Always Sometimes Never 4. Which of the following best describes how you feel about hip-hop music? Love it Like it Don’t mind it Can’t stand it 5. Describe your opinion of hip-hop music? Violent 1 2 3 4 5 Non- violent Sexist 1 2 3 4 5 Non- sexist Racist 1 2 3 4 5 Non- racist 6. Looking at the following words, please circle 5 you think feature the most in hip-hop culture. Rapping Freedom Abuse Violence Disrespecting Black artists Bad language Crime Drugs Gangsters White artists Black culture Hate Women Fun 7. What is your favourite genre? Pop RnB Dance Rock/Heavy Metal Classic Indie Hip Hop Rap
  • 3. 8. Which four are your favourite artists? (Please Circle) Eminem Rihanna Jason Derulo Ne-Yo Nicki Minaj Chris Brown Jay-Z JLS Kanye West Soulja Boy Conor Maynard Cher Lloyd Tinie Tempah Usher Maroon 5 The Script YMCMB Ludacris Drake Dr Dre 9. How do you get your music? Download Buy it online (iTunes) CD 10. What would attract you to the front cover of a music magazine? (Tick as applicable) Famous people on the cover Front cover model making eye contact Colours/layout Quotes from the articles 11. Which of these features would suit in a music magazine? (tick as applicable) Top 10 Hottest singles Latest music news Awards Concert/gig reviews Interviews Latest CDs Quotes from celebrities Pictures of celebrities 12. Have you been to a music concert in the past year? Yes No 13. Which of the following straplines, would you prefer? Who would you have a Hip- Hop with? Stop. Go. Hip-Hop It makes your Hip- Hop smack Hip- Hop don’t stop 14. Which three colour schemes do you prefer best? Red, White, Black Pink, Purple, White Yellow, Black, White
  • 4. Gender: Age: Male llllll Female llll 15-17 llll 18-20 lllll 1. How often do you buy magazines in general? (Please circle) Always lll Usually llll Sometimes ll Rarely l Never 2. How much do you spend on a magazine? As little as possible l £1- £2 ll £2- £3 lll £3+ llll 3. How often do you listen to hip-hop music? Always llllll Sometimes llll Never 4. Which of the following best describes how you feel about hip-hop music? Love it lllll Like it llll Don’t mind it l Can’t stand it 5. Describe your opinion of hip-hop music? Violent 1 lllll 2 lll 3 ll 4 5 Non- violent Sexist 1 llll 2 llll 3 lll 4 ll 5 Non- sexist Racist 1 2 3 lll 4 lllll 5 ll Non- racist 6. Looking at the following words, please circle 5 you think feature the most in hip-hop culture. Rapping llllllll Freedom lll Abuse l Violence ll Disrespecting lllll Black artists llllllll Bad language lllll Crime lllll Drugs lllll Gangsters lllll White artists l Black culture ll Hate llll Women l Fun 7. What is your favourite genre? Pop RnB lll Dance Rock/Heavy Metal Classic Indie Hip Hop llll Rap lll
  • 5. 8. Which five are your favourite artists? (Please Circle) Eminem lllll Rihanna l Jason Derulo ll Ne-Yo llll Nicki Minaj lll Chris Brown ll Jay-Z llll JLS l Kanye West llllll Soulja Boy lll Conor Maynard Cher Lloyd Tinie Tempah ll Usher ll Maroon 5 l The Script ll YMCMB lllll Ludacris lll Dr Dre lll Rick Ross llll 9. How do you get your music? Download lllll Buy it online (iTunes) llll CD l 10. What would attract you to the front cover of a music magazine? (Tick as applicable) Famous people on the cover lllllll Front cover model making eye contact lllll Colours/layout lllll Quotes from the articles llll 11. Which of these features would suit in a music magazine? (tick as applicable) Top 10 Hottest singles lllll Latest music news lll Awards lllll Concert/gig reviews ll Interviews lll Latest CDs l Quotes from celebrities lll Pictures of celebrities llllllll 12. Have you been to a music concert in the past year? Yes llllllll No ll 13. Which of the following straplines, would you prefer? Who would you have a Hip- Hop with? l Stop. Go. Hip-Hop lll It makes your Hip- Hop smack Hip- Hop don’t stop llllll 14. Which three colour schemes do you prefer best? Red, White, Black lllll Pink, Purple, White ll Yellow, Black, White lll
  • 6. I conducted a questionnaire to gain ideas for my music magazine, and I gave my questionnaire to my suitable target audience, which helped me gain positive feedback, as I expected them all to have a kind of relationship with the music genre that I am currently doing; hip-hop. I got ideas of how to build up my magazine such as the strapline and the colour schemes I also used variety of questions such as qualitative and quantitative questions. I also got ideas about how they feel about the music Hip Hop, which will help me in my conclusion.