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The document discusses word selection in the author's media product to represent social groups. Specifically, the author used vocabulary commonly used by "Hypebeasts" such as "savage" and "unleashed" based on research into their language. Words like "whip" meaning car and "bar" meaning lyric were also included from UrbanDictionary.com to make the magazine more relatable to the target audience.
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This document provides guidance on analyzing how media languages are used to convey meaning and represent groups to target audiences. It discusses analyzing a website for how the target audience will read it based on conventions like color, font, layout, visual content, and user generated content. It also provides a brief suggested plan for answering essay questions about how different groups are represented in media, comparing past and present representations, and the social implications of media representations.
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This document provides guidance on analyzing how media languages are used to convey meaning and represent groups to target audiences. It discusses analyzing a website for how the target audience will read it based on conventions like color, font, layout, visual content, and user generated content. It also provides a brief suggested plan for answering essay questions about how different groups are represented in media, comparing past and present representations, and the social implications of media representations.
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Evaluation 1
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Evaluation 1 - Renegade Magazine
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This document discusses how the media product, a magazine called "REAL RAP", uses and develops conventions of real rap magazines. It summarizes the design elements and conventions used for different sections of the magazine, including the masthead taking inspiration from XXL magazine, using a medium close-up shot of the artist off-center on the cover consistent with other rap magazines, incorporating simple clothing styles representative of rap culture worn by the artist, using a plain color background common in rap magazines, featuring a black male artist typical of the genre, and employing the language and layout conventions seen across rap magazine contents pages and double page spreads.
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Evaluation 1 - Renegade Magazine
- The magazine title "Renegade" was chosen because it describes many hip-hop artists as outlaws or rebels, and the author liked the bold impact of the name.
- The magazine cover and layout take inspiration from magazines like Complex and XXL, combining aspects like a close-up image with a blue filter and added noise.
- Fonts, placement of cover lines, and inclusion of identifying information on contents pages were inspired by conventions from other magazines to attract readers and look professional.
- The double-page spread layout resembles Q Magazine with a large initial letter behind the text to add personality.
Evaluation 1
- The magazine title "Renegade" was chosen because it describes many hip-hop artists as outlaws or rebels, and the author liked the bold impact of the name.
- The magazine cover and layout take inspiration from magazines like Complex and XXL, combining aspects like a close-up image with a colored filter and noise overlaid.
- The contents page is inspired by Vibe magazine's single-column layout with fading lighting on the main image to look more professional. Information is displayed compactly like in Complex.
- The double-page feature spread takes inspiration from Q magazine's large opening letter behind text and a close-up artist image on the left, aiming for an attractive and professional
Evaluation 1 - Renegade Magazine
- The document discusses the design choices and conventions used in creating a mock music magazine called "Renegade".
- The title "Renegade" was chosen to represent hip-hop artists and was inspired by a song of the same name.
- Design elements were taken from magazines like Complex, XXL, and Vibe including simple covers, prominent images, and compact information layouts.
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Evaluation of magazine2
The document summarizes the author's evaluation of their magazine project. They looked at magazines like Vibe, XXL, and Rwdmag for inspiration on design conventions. The author challenged some conventions, like keeping the contents page minimal. They also challenged conventions of language usage, employing slang, puns, and informal interviews. The author aimed to represent hip hop culture through colors, poses, clothing, and language. They learned skills with cameras, Photoshop, and technologies through constructing the magazine project.
Evaluation for main task
This document discusses how the media product, a magazine called "REAL RAP", uses and develops conventions of real rap magazines. It summarizes the design elements and stylistic choices that were made to conform to industry conventions, including:
- Using "real" prominently in the masthead to appeal to the target audience and genre.
- Featuring a medium close-up shot of an artist on the cover, as is typical for rap magazines.
- Including simple, stylish clothing on the artist to represent rap culture.
- Using plain or gradient backgrounds and primary colors like magazines in the genre typically do.
- Including black male artists, as most rap magazines do,
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This document discusses how the media product, a magazine called "REAL RAP", uses and develops conventions of real rap magazines. It summarizes the design elements and conventions used for different sections of the magazine, including the masthead taking inspiration from XXL magazine, using a medium close-up shot of the artist off-center on the cover consistent with other rap magazines, incorporating simple clothing styles representative of rap culture worn by the artist, using a plain color background common in rap magazines, featuring a black male artist typical of the genre, and employing the language and layout conventions seen across rap magazine contents pages and double page spreads.
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The document discusses how the media product represents particular social groups through poses and facial expressions. The models in the photos were instructed to have serious poker faces looking directly at the camera, similar to poses adopted by the author's friends in social groups like "Hypebeasts" and "trackies" on Instagram. A collage shows similarities between poses from the magazine spread and poses struck by friends in Instagram photos, indicating the magazine successfully represented its target social groups.
As Media Studies Kazam K
The document is a reflection from a student on their media project of creating a hip hop music magazine called "The Spark". The student discusses how they both used conventions from real music magazines, such as the layout of the front cover, while also challenging some conventions like not including additional information on the front cover. They also discuss representing the hip hop community through style choices and focusing on individual artists. The student believes major retailers like newsagents and WHSmith would be suitable distributors to reach their target audience of hip hop fans aged 16-35. They learned valuable skills in photo and design software during the process of constructing the magazine.
Marketing criteria for the evaluation part 2
The document summarizes the key learnings and progress made by the student from their preliminary task to the final media product. In the preliminary task, the layout was straightforward without consideration of genre conventions or attracting a target audience. For the final product, the student researched conventions, created a questionnaire to understand audience wants, and developed Photoshop skills to produce a professional looking magazine. Overall, feedback from the target audience and research of similar products helped drive the most progression in creating a higher quality final piece.
Evaluation of my artefacts 2
This document provides an evaluation of Omar Clarke's media product submission. It discusses several ways in which Omar's product uses and develops conventions of real hip hop magazines, such as employing esoteric language targeted towards hip hop fans and using a limited color palette typical of magazine covers. It also notes one way Omar challenged conventions by including a box on the contents page advertising the next issue's stories. The evaluator concludes Omar has demonstrated learning about technologies like Adobe InDesign and Photoshop used to construct the media product in a professional manner.
Evaluation
Omar Clarke is a candidate for evaluation. The document discusses Clarke's media product which is a magazine called Raps Royalty. Clarke conducted extensive research on real hip hop magazines to identify conventions of the genre. Clarke developed several conventions in their magazine, including using esoteric language that would appeal to the target hip hop audience, incorporating color schemes and layouts similar to real magazines, and challenging some conventions like providing previews of future issues. The document evaluates how Clarke's media product represents the hip hop social group and assesses what media institution would be suitable to distribute the magazine.
Evaluation of my artefacts
Omar Clarke is a candidate for evaluation. The document discusses how Clarke's media product uses, develops, and challenges conventions of real Hip Hop magazines. It examines the language, layout, design elements, and representation of social groups in Clarke's magazine called Raps Royalty. The evaluator provides detailed feedback on each aspect of the magazine and how well it aligns with conventions in the genre.
Evaluation main task
The document provides details about the production of a music magazine by the author. Some key points:
- The author researched conventions of other music magazines to incorporate into their magazine.
- Conventions included color schemes, fonts, and elements like the masthead, cover lines, and barcode placement.
- The author challenged some conventions as well, such as the strapline and social media link placement.
- Inside pages replicated conventions but also added new elements like promotions and the artist's social media.
- The goal was to produce a magazine that represented the hip-hop/rap genre and targeted younger audiences.
Evaluation pdf
The document discusses how the author's media products use conventions of real music magazines in their design. Specifically, the front cover uses conventions like featuring a solo artist and including a "puff" to draw attention. Interior pages also follow conventions, like using a plain background and long shots of the artist on the contents page. The double-page spread includes a large embedded quote from an interview, as is typical. Overall, the author's media products emulate many visual and structural conventions of real music magazines to make their designs look professional and appeal to target audiences.
2. how does your media product represent particular social groups
Through the use of images, words, quotes and titles, the media product represents the social group of funk fans as outspoken, aggressive, and embracing non-conformist individualism. Stereotypes of funk fans as "wild" and different are acknowledged but redefined positively through quotes emphasizing individualism rather than appearance. While some stereotypical elements cannot be avoided to appeal to the target audience, care is taken to avoid negative portrayals and instead portray funk fans as proud, authoritative rebels expressing themselves freely.
Evaluation section 2
Here are some key points about how I addressed and attracted my target audience:
- I considered the appearance of the magazine cover carefully to make it eye-catching for my target demographic of music fans aged late teens to twenties.
- I arranged engaging features prominently on the left side which would be displayed in shops.
- I used an appealing color scheme of red, black and white which would stand out.
- I chose dramatic wording in bold fonts to draw readers in, focusing on controversy and saving live music.
- I gathered feedback on cover designs from my target audience on social media platforms like Twitter and Facebook which have a large reach.
- The feedback was mostly positive and helped me refine
Evaluation
The document discusses the progression of skills from an initial school magazine task to a full music magazine product. Key areas of progression include improved choice of photos, fonts, and use of conventions like mastheads, coverlines, and layout. The assistant learned skills in Photoshop, InDesign, BlogSpot, and SlideShare to construct the magazine. Overall, the skills developed allowed for a more professional magazine that better represented the genre through conventions of design and visual elements.
Product Evaluation.
The document discusses the progression of the author's media product from the preliminary task to the final product. Some key things the author learned were:
1) How to better use Adobe InDesign and Photoshop for designing magazine pages, manipulating images, and placing text and images.
2) These desktop publishing programs are commonly used to design most existing media products.
3) InDesign was better for final page designs and exports while Photoshop was more for precise photo editing and creating mastheads.
4) The author gained a better understanding of technologies used to construct media products through using the software and researching online tutorials.
Evaluation - Joseph Ellison
The document provides details about the planning and design process for a magazine media product. Key points include:
- Photoshop was used to design the magazine pages, learning skills like manipulating images and layers.
- Consideration was given to photography planning for the front cover, contents page, and double page spread. Different ideas were tried before final images were selected.
- The front cover image shows a close-up of the model wearing a "RUN DMC" hat to attract hip-hop fans.
- The contents page uses a single main image with cover stories placed around it.
- The double page spread finally featured a group photo in black to symbolize a boy band, suiting
Evaluation question 5
The document discusses the planning and research done to appeal to the target audience for a music magazine. This included:
1) Researching fonts, colors, shots/mise-en-scene used in other R&B magazines to select professional-looking options. A bold font and complementary colors were chosen.
2) Researching potential magazine names before selecting "Volume" as it stood out and related well to music.
3) Researching the target audience of similar magazines, finding it was mostly male but with more female online readers. This influenced the decision to appeal more to females.
4) Choosing appropriate language, larger fonts, and teaser words/phrases on the cover and contents to draw
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This document outlines 10 activities that a student completed as part of their Pathways Passport at the University of Cincinnati. The activities included attending a UC football game, visiting the writing center, eating lunch with a friend outside their learning community, signing up for a recreational sport, taking a photo with the mascot, attending a UC club meeting, checking out a restaurant near campus, having a study session in the library, attending a homecoming event, and proposing a new activity to their professor. Photos were included for most of the activities as evidence of completion.
What social media?
The document summarizes the findings of a focus group study about which social media platforms are preferred by 10 members aged 16-18 who read rap music magazines. The focus group members were asked about their preferences for Instagram, Snapchat, Twitter, and Facebook. Instagram and Snapchat were the most popular platforms. Instagram was liked for its ease of sharing photos and likes system. Snapchat was seen as more personal than Instagram. Twitter and Facebook were seen as less engaging, with Facebook being criticized more for becoming focused on videos and marketing. Based on the focus group responses, the document concludes that Instagram would be the best platform for sharing multimedia content related to a rap music magazine.
Font analysis
The document summarizes audience research carried out with 10 peers aged 16-18 who follow rap music magazines. Three fonts were tested for a magazine masthead: Square, which most said would not work and looked gothic; Happy Beginnings, which some said looked childish; and Sans serif keep calm, which one said was too sharp but another liked because it was bold and made a statement.
Hpn
The document discusses the model selection process for a front page, double page spread, and contents page. The creator consciously selected models that were both male and black in descent, whether mixed race or fully black. Research showed that the target social groups of "Trackies" and "Hypebeasts" were majority black males, so the models reflected this demographic.
Trackies
Trackies are a subculture similar to Hypebeasts but wearing less expensive clothing from more affordable brands. They can be identified by their laid back attitude and often wear oversized, dark colored clothes from brands like Nike, Adidas, Reebok, and Puma. Trackies also favor medium-priced sneakers from these brands and accessories like earphones, basic phones, caps, and puffer jackets. They have an interest in urban music and culture and are typically young black males.
Hypebeasts
Hypebeasts are typically young black males aged 15-28 who are obsessed with obscure urban music and reality TV shows. They are known for wearing extravagant, oversized clothing from high-end brands like Yeezy and Balenciaga and using urban slang. Hypebeasts indulge in cultured foods like Caribbean cuisine and fast food while sporting expensive accessories from brands like Beats by Dre and Apple.
Model audition evaluations
The document contains evaluations of several candidates for a modeling position in a hip hop/rap music magazine. The evaluator concludes that Ellie, Ryan, Sophia would not be good fits due to being Caucasian and/or female, which does not align with the typical demographic of the magazine's audience. Natalie is noted to be a possible candidate despite being female because she is black. Brooklyn and Tyler are seen as the top candidates as they are both male and either black or mixed race, adhering to the conventions and audience of a rap music magazine.
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- 1. How does your media product represent particular social groups? (Word Selection) Elliott Williams
- 2. Word Selection Throughout my final piece i used vocabulary which could be considered exclusive to urban speakers. An example being “The art of savagery by MiZo”, the use of the word savage was a conscious effort to relate to one of my target social groups, the “Hypebeasts”. My research into Hypebeasts vocabulary allowed me to see that the word “savage” is regularly used by the social group.
- 3. Word Selection Another example being the word “unleashed”, a word very much part of a Hypebeast’s vocabulary. As a result I decided to include it into a cover line on my music magazines front cover,
- 4. Word Selection Thought about word selection wasn’t limited to the front cover. On my double page spread, I used words such as “Whip”, meaning car or “bar” meaning lyric, these are words my target audience are accustomed to using. To find appropriate words I used UrbanDictionary.com . I believe urban language used has made the magazine more relatable to my Target audience.