Regionally K-Pop become a major HIT among Asian Youth. Could brands take advantage of this particular trend?

1. Picture source:http://phyapayme.wordpress.com/super-is-super-junior/ The Korean Trends Contagion How brands should understand & cope with it for their youth marketing strategy Youth laboratory Indonesia www.enterthelab.com

2. In 2001, F4 a Korean boysband was introduced to Indonesian youths, since then it seems like almost every young people in Indonesia are infected by Korean epidemic From Korean TV show to their music, Indo’syouth are very familiar to it. Moreover, they are addicted to it Just name it, F4, SNSD, Wonder Girl, Super Junior, Boys Before Flowers, Big Bang, Sassy Girl….They’re all loved! The Korean Trends Contagion Youth laboratory Indonesia www.enterthelab.com

3. Here is the cycle of Korean Epidemic 2004 TheKoreanTrends Contagion Youth laboratory Indonesia www.enterthelab.com

4. Septine(22 F), Korean Die Hard Fans! “Korean reality show and Kpop are awesome!” “Indonesian youth love them because Korean celebs are handsome and pretty. They are adorable!” “Their reality show make us know the celebrities’ life deeper” “Korean artist hold east value much better that Indonesian celebrities do. We are all give respect to that!” The KoreanTrends Contagion Youth laboratory Indonesia www.enterthelab.com

5. Where is it Going Then? Korean trends in Indonesia will grow up day by day, month by month, and year by year It is determined by growing varieties of Korean entertainment programs, also Indonesian fans curiosity about meet and greet with the real actors and actress Meanwhile, Korean pop-trend will be a life style loved in particular by Indonesianyouth, just like Japanese music and fashion style that was adoptedearlier in Indonesia. The KoreanTrends Contagion Youth laboratory Indonesia www.enterthelab.com

6. The coming out of Korean trends are followed by some roughadaptations fromIndonesian bands. There are SMASH and 5 Bidadari who are being mentioned to do plagiarism to Korean Boyband and Girlband : Wonder Girls and Super Junior. That facts really freakin’ out Korean fanatic in Indonesia The KoreanTrends Contagion Youth laboratory Indonesia www.enterthelab.com

7. “Indonesian boy band and girl band who imitate Korean are LOUSY” Ayas, Korean die hard fans The KoreanTrends Contagion Youth laboratory Indonesia www.enterthelab.com

8. TheKorean Trends Contagion Indonesian Kpopfans are really upset with Smash and 5 bidadari and others Korean imitation bands by Indonesian musicians. They keep sharing hatred in Korean fans International forum that lead to international Korean fans hating Indonesia. Until one day this guy wrote article against that, due to his concern in International valuation to Indonesia.

9. I love SM*SH..!! I collect the poster, listen to them in my handset, and only buy magazines if there is SM*SH poster Their song, style, and personnel are awesome! Mia, 14 F, Junior High School The KoreanTrends Contagion Youth laboratory Indonesia www.enterthelab.com

10. Q : As SM*SH’s fans, will you buy product or brand that represented by SM*SH as icon? “he..he..he..not really” -Kiki,17,F The KoreanTrends Contagion “I used to have AS as provider before SM*SH has been becoming their icon, but I already switched it” -Sekar, 19 F Youth laboratory Indonesia www.enterthelab.com

11. Three Types of Die Hard Fans on Celebrities Who Have Korean Characteristics The lovers who love both of them because their similarity TheKorean Trends Contagion Youth laboratory Indonesia www.enterthelab.com

12. SM*SH fans is the new niche market for brands. They have loyalty and big obsession on SM*SH But, still whereas SM*SH as a new youth icon nowadays cannot be concluded as pull factor in engaging youth with brands. Because, no matter what, they are still icon and young people still believe in friends. The KoreanTrends Contagion Korean community has large number of members, they are all have unlimited passion and obsession in all of Korean entertainment and celebrities but unfortunately they have low access to communicate directly with them Youth laboratory Indonesia www.enterthelab.com

13. How to engage & co-partner with them? TheKorean Trends Contagion Youth laboratory Indonesia www.enterthelab.com

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