The document is a questionnaire given to a target audience to gain ideas for a new music magazine focused on hip-hop. It asks questions about listening habits, opinions of hip-hop music, favorite artists, and preferences for magazine features and design. The responses provided ideas on straplines, color schemes, and content that would appeal to readers. The questionnaire helped inform decisions for the magazine by understanding the audience's relationship to and views on hip-hop culture.

2. Gender:……………………………. Age:……………………..
1. How often do you buy magazines in general? (Please circle)
Always Usually Sometimes Rarely Never
2. How much do you spend on a magazine?
As little as possible
£1- £2
£2- £3
£3+
3. How often do you listen to hip-hop music?
Always
Sometimes
Never
4. Which of the following best describes how you feel about hip-hop music?
Love it
Like it
Don’t mind it
Can’t stand it
5. Describe your opinion of hip-hop music?
Violent 1 2 3 4 5 Non- violent
Sexist 1 2 3 4 5 Non- sexist
Racist 1 2 3 4 5 Non- racist
6. Looking at the following words, please circle 5 you think feature the most in hip-hop culture.
Rapping Freedom Abuse Violence Disrespecting
Black artists Bad language Crime Drugs Gangsters
White artists Black culture Hate Women Fun
7. What is your favourite genre?
Pop RnB Dance
Rock/Heavy Metal Classic Indie
Hip Hop Rap

3. 8. Which four are your favourite artists? (Please Circle)
Eminem Rihanna Jason Derulo Ne-Yo Nicki Minaj Chris Brown Jay-Z JLS
Kanye West Soulja Boy Conor Maynard Cher Lloyd Tinie Tempah Usher Maroon 5
The Script YMCMB Ludacris Drake Dr Dre
9. How do you get your music?
Download Buy it online (iTunes) CD
10. What would attract you to the front cover of a music magazine? (Tick as applicable)
Famous people on the cover
Front cover model making eye contact
Colours/layout
Quotes from the articles
11. Which of these features would suit in a music magazine? (tick as applicable)
Top 10 Hottest singles
Latest music news
Awards
Concert/gig reviews
Interviews
Latest CDs
Quotes from celebrities
Pictures of celebrities
12. Have you been to a music concert in the past year?
Yes No
13. Which of the following straplines, would you prefer?
Who would you have a Hip- Hop with?
Stop. Go. Hip-Hop
It makes your Hip- Hop smack
Hip- Hop don’t stop
14. Which three colour schemes do you prefer best?
Red, White, Black
Pink, Purple, White
Yellow, Black, White

4. Gender: Age:
Male llllll Female llll 15-17 llll 18-20 lllll
1. How often do you buy magazines in general? (Please circle)
Always lll Usually llll Sometimes ll Rarely l Never
2. How much do you spend on a magazine?
As little as possible l
£1- £2 ll
£2- £3 lll
£3+ llll
3. How often do you listen to hip-hop music?
Always llllll
Sometimes llll
Never
4. Which of the following best describes how you feel about hip-hop music?
Love it lllll
Like it llll
Don’t mind it l
Can’t stand it
5. Describe your opinion of hip-hop music?
Violent 1 lllll 2 lll 3 ll 4 5 Non- violent
Sexist 1 llll 2 llll 3 lll 4 ll 5 Non- sexist
Racist 1 2 3 lll 4 lllll 5 ll Non- racist
6. Looking at the following words, please circle 5 you think feature the most in hip-hop culture.
Rapping llllllll Freedom lll Abuse l Violence ll Disrespecting lllll
Black artists llllllll Bad language lllll Crime lllll Drugs lllll Gangsters lllll
White artists l Black culture ll Hate llll Women l Fun
7. What is your favourite genre?
Pop RnB lll Dance
Rock/Heavy Metal Classic Indie
Hip Hop llll Rap lll

5. 8. Which five are your favourite artists? (Please Circle)
Eminem lllll Rihanna l Jason Derulo ll Ne-Yo llll Nicki Minaj lll Chris Brown ll Jay-Z llll
JLS l Kanye West llllll Soulja Boy lll Conor Maynard Cher Lloyd Tinie Tempah ll Usher ll
Maroon 5 l The Script ll YMCMB lllll Ludacris lll Dr Dre lll Rick Ross llll
9. How do you get your music?
Download lllll Buy it online (iTunes) llll CD l
10. What would attract you to the front cover of a music magazine? (Tick as applicable)
Famous people on the cover lllllll
Front cover model making eye contact lllll
Colours/layout lllll
Quotes from the articles llll
11. Which of these features would suit in a music magazine? (tick as applicable)
Top 10 Hottest singles lllll
Latest music news lll
Awards lllll
Concert/gig reviews ll
Interviews lll
Latest CDs l
Quotes from celebrities lll
Pictures of celebrities llllllll
12. Have you been to a music concert in the past year?
Yes llllllll No ll
13. Which of the following straplines, would you prefer?
Who would you have a Hip- Hop with? l
Stop. Go. Hip-Hop lll
It makes your Hip- Hop smack
Hip- Hop don’t stop llllll
14. Which three colour schemes do you prefer best?
Red, White, Black lllll
Pink, Purple, White ll
Yellow, Black, White lll

6. I conducted a questionnaire to gain ideas for my music
magazine, and I gave my questionnaire to my suitable target
audience, which helped me gain positive feedback, as I
expected them all to have a kind of relationship with the music
genre that I am currently doing; hip-hop. I got ideas of how to
build up my magazine such as the strapline and the colour
schemes I also used variety of questions such as qualitative and
quantitative questions. I also got ideas about how they feel
about the music Hip Hop, which will help me in my conclusion.
My questionnaire also helped me gain ideas of what colours to
use for my magazine front cover and also gave me ideas of
what people within the Hip Hop culture think of it as a genre.
Their responses to my questionnaire helped me make my
decision and informed me on my project, by choosing similar
ideas to my ideas. I also got ideas of how often people read Hip
Hop magazines to gain ideas of their knowledge about the Hip
Hop genre.