Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-12-15
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Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn: ★ 5 new ways consumers are using cell phones ★ Creating “mobile moments” and “brand experiences” that generate files ★ 5 essential elements of a mobile website ★ Getting positive online reviews with a mobile phone ★ How personal injury and criminal defense firms especially benefit from the mobile web ★ 2 trillion text messages are sent every year. Did your firm send one? ★ A new warning from Google about mobile unfriendly sites.
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Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-12-15
- 1. A webinar presented by Mobile Marketing Tactics to Convert Consumer Clients
- 4. 5 cool ways consumers are using cell phones Start your car remotely Pay for your coffee
- 5. 5 cool ways consumers are using cell phones Avoid speed traps Digitize business cards
- 6. 5 cool ways consumers are using cell phones Generate New Business
- 7. THEN Computer Email 22-inch screen The change in how consumers communicate NOW Cell phone Text 3x4-inch screen
- 8. • Average person uses mobile phone 1 hour and 52 minutes per day – More time than watching TV • Local mobile searches exceed desktop searches • Half of all mobile searches lead to a purchase Mobile users are obsessed
- 9. • Jan. 2015: Telling Webmasters to “fix mobile usability issues” • Google penalizes sites with a bad mobile experience. Google sending warnings about mobile unfriendly sites Really unfriendly!
- 10. • Google labels sites that are mobile friendly • Mobile-friendly sites likely to get rewarded with a ranking boost How Google is driving traffic to mobile sites
- 11. 5 essential elements of a mobile website 1. Click to Call Button 2. E-mail Firm Button 3. Interactive Map Button 4. Easy Drop-Down Navigation 5. A “mobile moment” or branding experience
- 12. “Mobile moments" and "brand experiences" that generate files • Message viewable in one glance. • Anticipate their needs and motivations • Something to act on immediately • Giveaway: printout, picture, checklist, guide • Give people something to sign up for
- 13. “Mobile moments" and "brand experiences" that generate files • Message viewable in one glance. • Anticipate their needs and motivations • Something to act on immediately • Giveaway: printout, download, checklist, guide • Give people something to sign up for
- 14. “Mobile moments" and "brand experiences“ Hangouts On Air - Broadcast for free https://plus.google.com/ hangouts/onair
- 15. “Mobile moments" and "brand experiences“
- 16. “Mobile moments" and "brand experiences“ • The hottest, most social content on the web. • The kinds of things you'd want to pass along to your friends. • Listicles – “26 Pictures That Will Give You Some Peace” • Questions – “Can You Guess The Jelly Belly Flavor From A Photo?” • Pictures & emotions -- “Grieving Parents Are Photographing The Final Moments With Their Dying Newborn
- 17. • 41% of mobile searches are local • 81% lead to action PI and criminal defense especially benefit from the mobile web
- 18. PI and criminal defense especially benefit from the mobile web
- 19. Getting positive online reviews with a mobile phone
- 20. • Most law firms will underinvest • Google, Facebook, Twitter • 70% of mobile searches lead to action on a website within one hour • Consumers are less likely to comparison shop when using a mobile app • Facebook mobile users continue to exceed Facebook desktop users Mobile Advertising
- 21. • Most law firms will underinvest • Google, Facebook, Twitter • 70% of mobile searches lead to action on a website within one hour • Consumers are less likely to comparison shop when using a mobile app • Facebook mobile users continue to exceed Facebook desktop users Mobile Advertising
- 22. • Sending and reading texts is #1 use of mobile phone • 95% of text messages are read within minutes of receipt • 30% of consumers interact with a brand via text message Supplement to Email marketing Appointment reminders Mass text messages Join your mailing list 8 trillion text messages are sent every year. Did your firm send one?
- 23. Join your mailing list • Easier & less intrusive than a phone call • More likely to be read • Keyword = call to action • Web signup widget: join marketing list by typing phone number • $49/month for 1,000 messages and a custom keyword
- 24. • Plan mobile website first • Create your mobile moment – printout, picture, checklist, guide • Get online reviews on mobile phones • Start advertising • Send text messages What do to next
- 25. 520.577.9759 LarryBodineNow@Gmail.com Get the latest Marketing News Larry Bodine
Editor's Notes
- Your typical remote car starter can only operate across a limited distance, but with Viper’s SmartStart you can start your car from anywhere you have an Internet connection, even the other side of the world. That being said, a smarter idea might be to start the engine from three train stations away so that it will be nice and toasty for your ride home (or nice and cool in the summer). Compatible with: iOS, Android, Blackberry Price: $299 to $599 for the starter, depending on the model and features.
- Waze is the world's largest community-based traffic and navigation app. Join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. Waze. Outsmarting Traffic, Together.
- Waze is the world's largest community-based traffic and navigation app. Join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. Waze. Outsmarting Traffic, Together.
- One of several branded infographics with dui themes by Georgia DUI lawyer Richard S. Lawson Original text post last August - Distributed on Google+ on Feb. 1 - just before Superbowl Sunday I found it reposted on another lawyer’s G+ page Throw out open beer cans Tell you unruly passengers to shut up And stop driving and looking at your cell phone!