This document provides information on mobile and social media marketing strategies for businesses. It discusses the presenter's background working in marketing and adapting to changes in the industry. Key points covered include the growth of mobile internet and social media usage in Australia, how traditional marketing is shifting online, and the opportunity this presents for Australian businesses. The document also outlines seven keys to success in mobile marketing, including creating a mobile-optimized website, using mobile advertising, engaging with Google+, developing mobile apps, permission-based mobile marketing, measuring social media impact, and testing strategies.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Business owners want to know WHEN they can get results - hopefully now - and not necessarily HOW. Some are willing to pay a search engine optimisation consultant much more than is necessary because they don’t know how it’s done, therefore they cannot check the work.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Business owners want to know WHEN they can get results - hopefully now - and not necessarily HOW. Some are willing to pay a search engine optimisation consultant much more than is necessary because they don’t know how it’s done, therefore they cannot check the work.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Using an Agroenterprise: Learning Alliances for Inclusive Value Chain SupportBASIS AMA Innovation Lab
A presentation by Shaun Ferris from the 2009 BASIS Conference on "Escaping Poverty Traps: Connecting the Chronically Poor to the Economic Growth Agenda."
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
Eneblur Consulting is the #1 Digital marketing company in Hubli, Karnataka. We provide Web design and Development, Mobile Application development and Digital Marketing Services(SEO services, Social media marketing and PPC ads.
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. My Background
I came to Australia with a laptop and
a suitcase only
7years + ago I knew nothing about
Internet Marketing
I have had to change my business
model many times to stay ahead of
the crowd
My Background
3. My Background – In UK
• 13 years with Alliance Unichem
(Top 100 company)
• Business development, e
commerce, customer service,
finance & logistics
• $150M of sales
• Sales & marketing director start
up e commerce
• Doubled sales from $7m to 14M
4. My Background
I came to Australia with a laptop and
a suitcase only
6 years + ago I knew nothing about
Internet Marketing
I thought Social Media was a waste of
time at 1 point
I have had to change my business
model many times to stay ahead of
the crowd
My Background
5. Brisbane – The Australian Dream
• Love Brisbane & it`s people
• 1st 6 months looking for jobs
• 1st year of Internet
marketing - Minefield
• 11 Professional & world
class experts
• Dedicated every day 6.5 years
improving skills
6.
7.
8. Australian Business
• Started in SEO - Training programmers
• Expanded Google Adwords
• Internet marketing results
based websites
• Variety services - Mobile, Analytics,
Social media
• Small and larger businesses
25. Mobile Marketing – Australia Leading The World
Australia highest penetration of users in the world (ex Singapore)
Using for networking, searching & shopping
25% of all searches are local
26. Australian Uses Of Mobile
1. Social networking 2. Shopping 3. Searching
Facebook 500M
27.
28. Mobile Purchases – Past 6 months 2000 New Merchants
28% those surveyed by Google had bought via their mobile phone
34. Business Not Tracking Their ROI
A large proportion don't measure
their return on investment
Only 27% small business & 34% of
medium business using Social Media
41. Google Survey Key Statistics
57%
Would not recommend a
business with a bad
mobile website
42. Google Survey Key Statistics
40%
Have turned to a
competitors website after a
bad mobile experience
43. Google Survey Key Statistics
23%
Have cursed at their
phone when a mobile site
does not work
44. Mobile Marketing Lost Opportunity?
“ The year of the mobile has already happened. If mobile as a
strategy is not being considered by the CEO or at board level,
you are already behind the 8 ball ”
Jason Pellegrino – Google Australia
45.
46. Two Key Trends In The Australian Market
Lack of understanding around
mobile integration with other
communication channels
Lack of urgency around the move
to mobile compatible platforms
48. 1- Create A Dedicated Mobile Website
How many people search on
their mobiles?
How many have a dedicated
mobile website?
49. Local Search – Make Your Phone Ring
61% users call after a local business search
2 in 5 Australians search on their mobile as opposed
to 3 in 5 desktop
50.
51. 2) Advertise Your Business On Mobile
In 2012 spending mobile
display advertising & search
1.6 Billion
53. Appear on mobile devices in Google search
results, on websites and in apps
Reach people whereever they access the internet
on their phone
What Are Mobile Search Ads?
54. Connect your business and customers by phone
Drive local in-store traffic
Promote your mobile app
Engage with mobile shoppers
Why Mobile Search Ads?
63. Conclusion
Mobile ads are an important part of online
advertising strategy
They are relevant, local and targeted
Strong calls to action important
Highly measureable performance
64.
65. It’s a way of making your Google
experience social
Over 400
Million Users
3) What Is Google+?
68. Increase of 5-10%* in
search and click-
through rates
*Source: Google Internal Data. Last updated: July 2012.
What Google+ Can Do For You? Mobile Ads
69. Set up your Google + business page
Link Your Google+ Page To Your Ads
70. Check +1 annotations section ingoogle adwords reporting
Click-through rates
Measuring The Impact Of Google+
71. Conclusion
Google+ is a excellentway to boost the
performance of online marketing (+ Search)
Helps increase the number of
people seeing your ads
Potential customers online will
trust you more
72.
73. Google Hangout Ideas For Business
Interview
Live customer case study
Product Launches
Webinar
74. 4 - Mobile Apps Lead Generation
Inbound Marketing – Searching, finding & using your App
75. The Top 4 Features Your Mobile App Should Have
1. Push Notifications
76. The Top 4 Features Your Mobile App Should Have
2. Mobile Payment
77. The Top 4 Features Your Mobile App Should Have
3. Social Integration
78. Mobile Apps Lead Generation – Business Outcome
Social Media summary + Sharing
Pre sell your product & service
Need to market them
79. The Top 4 Features Your Mobile App Should Have
4. One click contacting
84. 5) Permission Based Mobile Marketing
Getting consent from consumers BEFORE
you ever send text messages to them
A subscriber opts-in through their mobile
phone, or when they give permission to
have messages sent to them
85. Mobile Permission Based Marketing – 95% Open Rate SMS
Gain consent to marketing by offering valuable free gift
Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial)I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change.I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & testyour marketing
Forrester Research has just released a new report this morning projecting U.S. mobile commerce to reach $31 billion by 2016, growing at a 39% compound rate. But the report says that mobile commerce is only expected to be 7% of overall eCommerce sales by 2016 and only 1% of general retail sales
Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels – for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV. Another issue, according to Pellegrino, is that those agencies and clients who do have a sense of how mobile integrates with other messaging activity, have a “surprising lack of urgency” around the move to mobile compatible platforms, preferring to “wait for the perfect solution in six to nine months time, rather than implementing interim measures straight away,” even though according to Google’s data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.
According to a new report from Forrester Research titled “US Interactive Marketing Forecast,2011 To 2016”, spending on mobile display advertising and search will overtake email and social this year to reach $1.6 billion in revenues. Mobile ad spending will continue to grow at a 38% CAGR to hit $8.2 billion in revenues by 2016 in the United States.
Use them to put your business in front of people as they use their phones and tablets throughout the dayMobile ads are shown to people searching and browsing the internet on smartphonesThey have the potential to reach people whereever they access the internet on their phone
When it comes to mobile advertising ‘how’ is now more important than ‘why’To meet the needs of a growing market, Google have developed some great features to help you reach your mobile audience effectivelyConnect your business and customers by phoneDrive local in-store trafficPromote your mobile appEngage with mobile shoppers
Call extensionsCall extensions enhance ads with a phone number, allowing mobile customers to directly call a business from the mobile adGoogle also offers the option to show ads that only allow calls by selecting ‘allow only click-to-call’ in your extensions settingsLocation extensionsWhen coupled with Call Extensions, Location Extensions help to drive traffic and visits to your local businessSome advertisers value both phone calls and foot traffic to their stores. Location Extensions extend normal text ads with both a phone number and a business addressThe phone number and address associated with a Location Extension will show on all devices
Call extensionsCall extensions enhance ads with a phone number, allowing mobile customers to directly call a business from the mobile adGoogle also offers the option to show ads that only allow calls by selecting ‘allow only click-to-call’ in your extensions settingsLocation extensionsWhen coupled with Call Extensions, Location Extensions help to drive traffic and visits to your local businessSome advertisers value both phone calls and foot traffic to their stores. Location Extensions extend normal text ads with both a phone number and a business addressThe phone number and address associated with a Location Extension will show on all devices
There are lots of different ways that you can use to measure mobile ad effectiveness depending on the chosen ad extensionsFor example these include - sales, sign-ups, number of calls, length of calls, conversions, downloads
Founded by Google in June 2011It has 400 million* registered usersUsers add friends to their ‘circles’ to share content and to video chatThe top branded pages on Google+ have over millions of followers
Get closer to potential customers when they’re online and engagedIncrease awareness with Google+ recommeandations. Customers’ circles can see the brands and companies that they are following on Google+Build trust – potential customers look favourably on brands if they see that people in their circles like them
What Google+ can do for you?See an average increase of 5-10%* in search and click-through rates thanks to Google+.
Link your Google+ page to your ads.Expand your brand presence online.
By using the +1 Annotations section in Google AdWords Reporting it is easy to see full statistics including clicks, impressions and click-through rates for campaigns linked to your brand’s Google+ page
When this is executed correctly, permission based mobile marketing will provide you with a much higher response rate and great returns on your investment. The higher response rating comes from the fact that you are targeting only those who are interested in your service or product. This effectively reduces the waste of advertisement because of the specific targeting. Your greater returns on investments will come from a higher percentage of your subscribers responding to your marketing because of their interest. Statistics show the response and conversion rates are much much higher with business who practice the principles of permission based mobile marketing. Everyone is happy, both the consumer who benefits from the value exchange and the business who is cashing in on the response from the consumer.
Since consumers have the freedom of choosing the campaigns they receive messaging from, obviously the experience becomes more personal and targeted to them because it is based all around their preferences. Permission based mobile marketing eliminates the interruption that comes to a consumer from unsolicited messaging. A statistic from the MMA shows:
Once they have made this exchange of consent for something of value, it now becomes the responsibility of the company to maintain the consent of the subscriber.Opt-out information is provided to subscribers when the opt-in, and on every message sent from a campaign, giving them the option of revoking their consent and withdrawing from receiving the messages. In order to maintain the interest and consent of the subscriber, a company must continually communicate the value the subscriber is obtaining from this service. Remind them why they opted-in! Also, make sure to understand the consumers interests and try to target the messages to your consumers interests. Marketing is a constant effort to keep the consumers happy and interested in your product or service. The third, and perhaps most important thing, is to respect your consumers privacy. Don’t sell their information to other people. By opting-in to receive messages, they are trusting you to keep their data private. A good practice is to continually explain how you value their privacy and that you are keeping their data private.
Once they have made this exchange of consent for something of value, it now becomes the responsibility of the company to maintain the consent of the subscriber.Opt-out information is provided to subscribers when the opt-in, and on every message sent from a campaign, giving them the option of revoking their consent and withdrawing from receiving the messages. In order to maintain the interest and consent of the subscriber, a company must continually communicate the value the subscriber is obtaining from this service. Remind them why they opted-in! Also, make sure to understand the consumers interests and try to target the messages to your consumers interests. Marketing is a constant effort to keep the consumers happy and interested in your product or service. The third, and perhaps most important thing, is to respect your consumers privacy. Don’t sell their information to other people. By opting-in to receive messages, they are trusting you to keep their data private. A good practice is to continually explain how you value their privacy and that you are keeping their data private.
Once they have made this exchange of consent for something of value, it now becomes the responsibility of the company to maintain the consent of the subscriber.Opt-out information is provided to subscribers when the opt-in, and on every message sent from a campaign, giving them the option of revoking their consent and withdrawing from receiving the messages. In order to maintain the interest and consent of the subscriber, a company must continually communicate the value the subscriber is obtaining from this service. Remind them why they opted-in! Also, make sure to understand the consumers interests and try to target the messages to your consumers interests. Marketing is a constant effort to keep the consumers happy and interested in your product or service. The third, and perhaps most important thing, is to respect your consumers privacy. Don’t sell their information to other people. By opting-in to receive messages, they are trusting you to keep their data private. A good practice is to continually explain how you value their privacy and that you are keeping their data private.
Building relationships on Google+ may improve other parts of your marketing plan. Google+ is integrating social in all the Google products marketers already use, which can help them drive deeper engagement with their target customers, be more relevant by offering social recommendations when customers need them most and remain accountable by providing transparency of how their ad dollars are performing. With Google Analytics Social reports you can tie your social media to metrics you care about. Here are some top tips Adam covered in the webinar:
Find something you can measure (micro or macro-conversions) and sprint in that direction. Focus on how separate channels can drive different types of site actions, which can be tied to a value you determine.Measure success criteria directionally. Benchmarks are uncommon and do not necessarily translate across products, services or industries.Create your social posts with a measurement goal in mind. Be sure to include a call to action to inspire your audience to act.Understand and connect with your audience differently across the different networks. Try not to post the same thing on each platform, customize and use what works best.
Find something you can measure (micro or macro-conversions) and sprint in that direction. Focus on how separate channels can drive different types of site actions, which can be tied to a value you determine.Measure success criteria directionally. Benchmarks are uncommon and do not necessarily translate across products, services or industries.Create your social posts with a measurement goal in mind. Be sure to include a call to action to inspire your audience to act.Understand and connect with your audience differently across the different networks. Try not to post the same thing on each platform, customize and use what works best.
Find something you can measure (micro or macro-conversions) and sprint in that direction. Focus on how separate channels can drive different types of site actions, which can be tied to a value you determine.Measure success criteria directionally. Benchmarks are uncommon and do not necessarily translate across products, services or industries.Create your social posts with a measurement goal in mind. Be sure to include a call to action to inspire your audience to act.Understand and connect with your audience differently across the different networks. Try not to post the same thing on each platform, customize and use what works best.