Mobile Commerce was just one of the topics from the 2014 SMTULSA Social Business Conference. Judd Wheeler shared two presentations on mobile marketing and commerce.
learn more about SMTULSA conference. Smtulsa.com
Registration is open.
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Khurram Khan, VP of Technology and Product at Skava, presented in a tech talk at Shop.org. Today, mobile is much more than simplifying customer facing user experiences; it's about the backend experience as well.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Khurram Khan, VP of Technology and Product at Skava, presented in a tech talk at Shop.org. Today, mobile is much more than simplifying customer facing user experiences; it's about the backend experience as well.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
The 2015 SMTULSA Social Business Conference is just days away. Check out the fantastic topics covered by our over 20 speakers.
Learn more, visit http://smtulsa.com
Want to stand out and become a more successful marketer? Brand yourself better, says Stacey Miller, a finalist for Oracle's Community Manager of the Year and two year speaker at SMTULSA Social Business Conference.
Stacey's Breakout session was a very popular one. Check out the Tweets and photos from her session.
Don't miss future events. Sign up
http://smtulsa.com/join-email-list/
Join the #SMTULSA conversation
http://smtulsa.com
http://socialmediatulsa.com
http://twitter.com/smtulsa
http://facebook.com/socialmediatulsa
Get What you Need from SMTULSA or any Conference
Cheryl Lawson, Founder of Social Media Tulsa and organizer of the annual SMTULSA Conference opened the conference by helping put attendees in the right frame of mind for success.
Wade Harman's presentation during #smtulsa Social Business Conference 2014.
Users will understand how to write a Google Plus post effectively for engagement and follower participation. Users will also learn why the 90/10 rule is important on Google Plus for visibility. Whether you are posting your own content, or someone else's, these same principles apply.
Users will understand the measures of etiquette that comes with an effective Google Plus profile, and how to engage with others to encourage your own engagement as well.
Google Plus users will also learn how to create CTA's (Call To Action) prompts inside the Google Plus post that attracts attention to the post itself. I will also show them the importance of using images in your Google Plus posts.
-What's the difference between posting on Google Plus using the "Link" option, Photo option, and the other options G+ gives us and how it affects our posting strategy differently each time.
-Showing them why you may want to connect Google Plus comments to your blog or website to encourage more engagement in your posting strategy.
Learn more about SMTULSA Conference:
http://SMTULSA.com
http://socialmediatulsa.com
Twitter: http://Twitter.com/smtulsa
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
eMarketer Webinar: Cashing In on Mobile ShoppingeMarketer
Join eMarketer Principal Analyst Noah Elkin as he shares insights on how advances in mobile coupons, commerce and payments are helping to mobilize the bottom of the purchase funnel.
Global shopping trends - for Korean retailersJ.P. Kim
My presentation from the ICT conference 2014 in Korea for domestic retailers/e-commerce companies, where I was invited as an opening speaker.
It overviews current KO situation and global trends, offers some guides/directions in terms of e-commerce/m-commerce.
here's a news clip about the conference: http://youtu.be/MiHzu4wvGoo
--> you can see my appearance: from 00:49...=)
Hope this helps people who are interested in Korea market.
* fyi, this was done before I left ebay.
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
A presentation MRS CTO Dan Hartveld gave at the 2010 Retail Systems Forum, this deck discusses how retailers can take advantage of the mobile platform to increase their revenues.
The whitepaper presents a holistic view of the digital retail space. It decodes the impact of technologies like NFC, Beacons and Apple Pay while giving a glimpse into trends and challenges associated with m-Commerce.
I have to welcome everyone to the conference as well as drop a few nuggets. This year I wanted to give a few examples of how we tell the story for events that we do. There are examples from Route 66 Marathon, Tulsa Oktoberfest, Adroit Events NYE party, and A/B testing for my client MyMedlab.com.
Become a sponsor partner of the 2016 SMTULSA Social Business conference. Social Media Tulsa's annual conference is a great opportunity to put your brand in front of a Uber local, super social audience.
Social Media Tulsa has teamed up with the Center of the Universe Festival to help kids attending the Woody Guthrie Center's Youth Rocks program and local bands Rock Social Media.
We asked members of SMTULSA, what advice would they give, here are their answers.
The Center of the Universe Festival, a non-profit music and arts experience held in Tulsa’s booming The Brady Arts District, will take place on July 24-25. Tickets are now available at CenteroftheUniverseFestival.com.The Center of the Universe Festival, a non-profit music and arts experience held in Tulsa’s booming The Brady Arts District, will take place on July 24-25. Tickets are now available at CenteroftheUniverseFestival.com.
Learn more about the Woody Guthrie Center Youth Rocks Program.
http://woodyguthriecenter.org/education/youth-rocks-afterschool-program/
Learn more about Social Media Tulsa
http://socialmediatulsa.com/
Lauri Rottmayer's presentation during 2014 #SMTULSA Social Business Conference. Learn more: smtulsa.com
It’s not what you know, it’s who you know.” Over and over again we hear that networking is the way to land a job. So what about social networking? Can social media help you land your dream job? Social media is no longer a passing fad. While all recruiters are not using the social CV exclusively, more and more are seeking candidates via social media avenues. How does your social footprint look? How can you create your personal brand and CV online?
Takeaways
- to explain why a social CV is necessary
- to share tools and ideas for building a good personal brand and CV online
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
9. What is Mobile Commerce
The delivery of electronic commerce capabilities
directly into the consumer’s hand, anywhere, via
wireless technology
Kevin Duffey, 1997
12. Emergence of Mobile Commerce
1999
A mobile platform for mobile commerce was
launched in Philippines
13. 163%
Comscore, 2011
Since 2010, mobile
traffic to retailers’
sites has grown
$31 Billion
(and this is just the US)
Forrester, July 2011
In 2016, the M-
Commerce market will
be worth
18. EMEA is the mobile
money hot spot
In 2011,
EMEA accounts for 41%
of mobile transactions
value
North America 35%
Asia-Pacific 22%
Latin America 1%
Yankee Group (June 2011)
19. Users are readily adopting mobile
banking
• Yankee Group (June 2011) predicts that there
will be 500 million m-banking users globally by
2015.
27%
13%
11%
9%
0%
5%
10%
15%
20%
25%
30%
Mobile Banking M-Commerce Mobile Coupons Mobile Payments
20. Gartner Predicts
2016
• 448 million m-payment users
• Market worth $617 billion
• Asia/Pacific will have the most m-payment
users
• Africa will account for the highest revenues.
21. Gartner Predicts
• Mobile Web is expected to dominate mobile
payments in North America and Europe through
to 2016.
• SMS is expected to remain the key vehicle for m-
payments in developing markets.
• NFC transactions will remain relatively low
through 2015, but will start to pick up from 2016.
25. Pizza Hut earned $7 million in sales in the first year after launching a mobile ordering app
26. New Look clothing
• Full mobile strategy
– m-commerce site
– transactional iPhone app
– SMS marketing campaign
• In the first three months
– sales via mobile up 500%+
– orders up 60% +
– over 200,000 App Store
downloads in month one
alone
35. Web or App?
• Performance
• Cost
• Maintenance
• Compatibility
• User Experience
36. • It is not enough to apply e-commerce best
practices
• Mobile is incredibly unique
• It’s intimate, real time and local and has to be
SIMPLE and QUICK
• It should provide the exact answer you desire
37. Are you losing your mobile
customers?
• 47% of users abandon checkout pages due to
payment friction
– Too many fields
– Too small of a screen and keyboard
– Too much time
– Poor brand experience
38. Simple and Quick
A 1 second delay in a page
can reduce conversion by
7%
That’s $2.5M in sales for a site that does
$100K/day
39. Simple and Quick
47% expect pages to load in 2 seconds
40% leave if it takes more than 3 seconds
79% are less likely to use the site again
52% say load time is important to loyalty
47. Optimize Your Emails
56% of US consumers who have made at least
one purchase using their smartphone have done
so in response to a marketing email
ExactTarget
36%
33%
31%
28%
30%
32%
34%
36%
38%
Mobile Desktop Webmail
Open Rate
48. Carts Across Platforms
26% of females and 16% of
males abandoned a cart
because they wanted to
complete the purchase later
49.
50.
51. Starbucks is now averaging a million mobile transactions/week
tenfold increase year-over-year since January 2011 launch
67. Shaping the Future
• Customers spend more time on their mobile
devices than desktops
• Mobile shoppers are more focused
• Click-through rates are higher on mobile than
desktop
• Mobile shopping peaks at night
• The importance of the mobile web
77. Three Important Developments For
The Future Of Mobile Commerce
• Snap to Buy with mobile image
recognition
• Apps that go beyond simple online
shopping
• Better engagement with brands
78. Remote Control of Shopping
• 31% of consumers highly trust retailers to
protect their personal data.
• 34% of consumers are interested in
scavenger hunt promotions
• 35% of consumers are interested in ‘beat
the clock’ specials
• 29% of consumers were interested in
getting on-demand advice