2015 Digital Marketing Directions for Hotel Marketers
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The document outlines three key trends driving hotel marketing in 2015: increased internet connectivity and mobile device usage (Internet Everywhere), the rise of user-generated content and the ability for businesses to publish content (We're All Publishers Now), and harnessing customer data and insights to personalize marketing (Deep Customer Insights). Hotels should focus on creating snackable, shareable content and understanding customer needs based on context to drive marketing success in the coming year.
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2015 Digital Marketing Directions for Hotel Marketers
- 1. Digital Marketing Directions 2015 Three Key Trends Driving Your Hotel Marketing Next Year
- 2. These are “the good ol’ days” • Occupancies and rates at record highs (STR) • New inventory lagging demand (STR) • 2015 presents the opportunity to be a great year • But only if you take advantage of trends
- 3. It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter-mediation Changing of the Guard
- 4. Internet, Everywhere Mobiles Wearables Usables Invisibles
- 5. Source: http://blogs.cisco.com/news/cisco-connections-counter/ • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet-connected devices for every man, woman, and child on the planet
- 6. More people own mobile phones than own toothbrushes Internet, Everywhere
- 7. “The web is like electricity. It’s just there.” Eric Schmidt
- 8. Context is Queen • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context Internet, Everywhere
- 9. And if context is queen, guess what that makes content
- 10. We’re All Publishers Now
- 11. 204,000,000 emails sent Source: Intel We’re All Publishers Now
- 12. 90+ reviews We’re All Publishers Now
- 13. 100,000 Tweets We’re All Publishers Now
- 14. 28,000 photos We’re All Publishers Now
- 15. 208,000 photo uploads We’re All Publishers Now
- 16. We’re All Publishers Now 30 hours of video uploaded
- 17. 2+ million search queries We’re All Publishers Now
- 19. Content is King • Cut through the clutter • Create content that is: – Snackable – Sharable – Sharp We’re All Publishers Now
- 24. Images sell
- 25. Next 5-10 years We’re All Publishers Now • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads
- 26. Internet, Everywhere Mobiles Wearables Usables Invisibles
- 27. Data is the Crown Jewels • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition Deep Customer Insights
- 29. Disney MyMagic+ RFID “tickets” and purchasing
- 30. Data is the Crown Jewels • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it Deep Customer Insights
- 31. Keys to Your Kingdom Next Year It’s All E-commerce Deep Customer Insights Internet, Everywhere We’re All Publishers Now
- 32. Key Takeaways • Content is king – Use snackable, sharable, and sharp content to attract interest and action • Context is queen – Help your customers meet their needs where they are, not just on which device • Data is the crown jewels – Use it to gain a competitive advantage, and to rule next year!
- 33. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter