Kaizen Link Building - Embracing Your Pursuit Of The Unattainable

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Presentation at SearchFest 2016, Portland Oregon. What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?

Marketing

#SearchFest @rmoov @ShahMenz
Embracing Your Pursuit Of The Unattainable

about me
hang
out in link
removal
trenches
penalty
geek
i battle
rampaging
penguins
never met
a natural
link I didn’t
love
volunteer
firefighter
#SearchFest @rmoov @ShahMenz

full disclosure:
I am not Japanese
#SearchFest @rmoov @ShahMenz

there are things we must
acknowledge
#SearchFest @rmoov @ShahMenz

what are we really
signing up for?
#SearchFest @rmoov @ShahMenz

we must strive to be better
in everything we do
every time we do it.
#SearchFest @rmoov @ShahMenz

so
many
answers
#SearchFest @rmoov @ShahMenz

manipulating the link graph
is like everything else in life
#SearchFest @rmoov @ShahMenz

at which point, the best
improvement we can make is
to eliminate past mistakes
#SearchFest @rmoov @ShahMenz

about me
#SearchFest @rmoov @ShahMenz
the
smartest
people listen
to the best
experts!
Paddy Moogan
Mozcon 2014
“Actively disavow and remove low quality links”

#SearchFest @rmoov @ShahMenz
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what
Paddy
said

Once you have that
out of the way
#SearchFest @rmoov @ShahMenz

do things that will
#SearchFest @rmoov @ShahMenz

make your customers’
lives better
#SearchFest @rmoov @ShahMenz

make your product or
service better
#SearchFest @rmoov @ShahMenz

make the world better
#SearchFest @rmoov @ShahMenz

your job is to “move” people
#SearchFest @rmoov @ShahMenz

stop looking for
repeatable solutions
#SearchFest @rmoov @ShahMenz

identify a real problem
#SearchFest @rmoov @ShahMenz

create a real solution
#SearchFest @rmoov @ShahMenz

but millions of tiny solutions
#SearchFest @rmoov @ShahMenz

you can too
#SearchFest @rmoov @ShahMenz

Thank You!
See you next #SearchFest
sha@rmoov.com
@ShahMenz

Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos “Saucépolis News”. Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:Feria de Anadalucía Organizada por la casa de Andalucía en Zaragoza, esta ya tradicional feria tiene su alumbrado, sus casetas, sus grupos rocieros, sus sevillanas, sus vinos andaluces, tapas y toda la animación de la genuína feria de Abril, pero en Zaragoza. En el marco incomparable del parque Luis Buñuel, la Torre del Agua emularà a la Torre del Oro. Rebujito, manzanilla y fino, cante y baile, ¿Quién quiere perdérselo? Parque del Agua Luis Buñuel Del 29 de Abril al 9 de Mayo Horarios de interés Basílica de El Pilar 6:45-21:30 Todos los días La Seo Lunes cerrado Sabado 10:00-12:30 15:00-18:00 Domingo 10:00-11:30 Resto de días 9:00-13:30 16:00-18:30 Museos arqueológicos Lunes cerrado Domingos 10:00-13:30 Resto de días 10:00-20:30 Aljafería 10:00-20:30 Todos los días Domingos entrada gratuita El Vientre del Mar en el Principal Un innovador montaje que combina las nuevas tecnologías y espectaculares proyecciones con una escenografía minimalista y un sólo actor en escena. La historia de el naufragio de un buque de la marina francesa en el que 147 hombres trataron de subirse a una enorme balsa en un horror que duró días. El único actor interpreta un curioso e intenso diálogo (Interpreta a dos personajes). Teatro Principal Sabado 1 Mayo 21:00 horas Domingo 2 Mayo 19:00 Horas Juegos y deportes tradicionales Interesante muestra de artículos que nos invita a un recorrido por el ocio y los deportes tradicionales en el ámbito europeo con especial atención a los deportes aragoneses. Divididos por familias, veremos juegos infantiles, de puntería, de lucha, de pelota, de bolos o con animales. Piezas que abarcan desde mediados del siglo XIX hasta nuestros días nos permiten intuir el origen de los deportes modernos. Centro de historia de Zaragoza 10 a 14, y de 17 a 21 Festivos por la tarde y Lunes cerrado

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Why A Press Release Is Not A Blog Post - And Why It Matters

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Press Releases have been around for ever, but these days the lines have blurred a little too much on exactly what a press release is, how it looks, and most importantly what it does. In this session at Pubcon Vegas 2016, Sha Menz reveals the negative effects of mistaking your press release for a blog post and what to do if you have those scary press releases still sitting out there attracting Penguin to your website. Drawing on her background as a newspaper editor, Sha also provides insight into the real purpose of those releases and how they fit into your Brand Strategy.

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Keeping Google's Fluffy Animals (and their Algorithmic Friends) from Your Door

Sha Menz

Dallas SEO Meetup group invited me to share an overview of some of the algorithmic changes at Google which might potentially affect sites. This deck includes a number of resource links for further reading on Panda, Penguin, Hummingbird, Top Heavy, Exact Match Domain updates and the recently announced Doorway Pages update. Some great Q&A throughout and after the presentation. This Meetup group is a wonderful place for small business owners looking to get a good basis in search. Big props to Steve Kuntz and John Nosal heading up the group.

Sha MenzSha Menz

Adelaide SEO Jan 2015-meetup

Sha Menz

State of Search 2014 - Sha Menz on the Brand-Building Smart Art of the Link R...

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Kaizen Link Building - Embracing Your Pursuit Of The Unattainable

1. #SearchFest @rmoov @ShahMenz Embracing Your Pursuit Of The Unattainable

2. about me hang out in link removal trenches penalty geek i battle rampaging penguins never met a natural link I didn’t love volunteer firefighter #SearchFest @rmoov @ShahMenz

4. full disclosure: I am not Japanese #SearchFest @rmoov @ShahMenz

5. #SearchFest @rmoov @ShahMenz

6. #SearchFest @rmoov @ShahMenz

7. #SearchFest @rmoov @ShahMenz

8. there are things we must acknowledge #SearchFest @rmoov @ShahMenz

9. #SearchFest @rmoov @ShahMenz

10. #SearchFest @rmoov @ShahMenz

11. what are we really signing up for? #SearchFest @rmoov @ShahMenz

12. #SearchFest @rmoov @ShahMenz

13. we must strive to be better in everything we do every time we do it. #SearchFest @rmoov @ShahMenz

14. #SearchFest @rmoov @ShahMenz

15. so many answers #SearchFest @rmoov @ShahMenz

16. #SearchFest @rmoov @ShahMenz

17. manipulating the link graph is like everything else in life #SearchFest @rmoov @ShahMenz

18. #SearchFest @rmoov @ShahMenz

19. at which point, the best improvement we can make is to eliminate past mistakes #SearchFest @rmoov @ShahMenz

20. #SearchFest @rmoov @ShahMenz

21. the answer #SearchFest @rmoov @ShahMenz

22. about me #SearchFest @rmoov @ShahMenz the smartest people listen to the best experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”

23. #SearchFest @rmoov @ShahMenz “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said

24. Once you have that out of the way #SearchFest @rmoov @ShahMenz

25. #SearchFest @rmoov @ShahMenz

26. #SearchFest @rmoov @ShahMenz

27. #SearchFest @rmoov @ShahMenz

28. #SearchFest @rmoov @ShahMenz

29. #SearchFest @rmoov @ShahMenz

30. do things that will #SearchFest @rmoov @ShahMenz

31. make your customers’ lives better #SearchFest @rmoov @ShahMenz

32. make your product or service better #SearchFest @rmoov @ShahMenz

33. make the world better #SearchFest @rmoov @ShahMenz

34. your job is to “move” people #SearchFest @rmoov @ShahMenz

35. #SearchFest @rmoov @ShahMenz