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Mobile	
  is	
  	
  
NOW	
  WOW	
  TAO	
  
	
  
	
  
	
  
Presented	
  by:	
  	
  
Goldsun	
  Focus	
  Media	
  	
  
VietNam	
  Partner	
  
Gold	
  Partner	
  
Premier	
  Partner	
  
OOH	
  
LCD	
  LCD	
  
In	
  10	
  years	
  Ame	
  
A	
  normal	
  Ad	
  style	
  	
  
FloaAng	
  banner	
  
Mobile banner	
  
Expandable	
  banner	
  	
   Expandable	
  video	
   Hotspot	
  banner	
  	
  
Mobile banner – Rich Media 	
  
Traffic:	
  990,000,000+	
  pageviews/month	
  
Mobile	
  user:	
  19,500,000	
  users	
  	
  
Ad	
  served:	
  3,285,534,299	
  impressions	
  
Publisher:	
  1,500+	
  	
  
CTR	
  on	
  network:	
  0,32%	
  
Vietnam	
  mobile	
  ad	
  network	
  
Sourced	
  by:	
  www.sosmart.vn	
  
Right	
  target	
  audiences	
  
Mobile	
  “was”	
  good	
  
GSM	
  
GPRS	
  
EDGE	
  
UMTS	
  
HSPDA	
  
SMS	
  &	
  Win	
   SMS	
  voAng	
   SMS	
  adverAsement	
  SMS	
  to	
  (E)mail	
  
MMS	
   Billing	
   Java	
  App	
  
IR	
  	
  
Blue	
  tooth	
  Coupon	
  
Mobile	
  	
  
internet	
  
Mobile	
  	
  
Email	
  
Mobile	
  	
  
Games	
  
Instant	
  	
  
Message	
  
Mobile	
  	
  
TV	
  
Mobile	
  	
  
Video	
  
GPS	
  
Photo	
  	
  
Scanning	
  
3D	
  display	
  	
  
3G	
  
Mobile	
  
Lifestyle	
  
Sourced	
  by:	
  Hot	
  SMS	
  
Content	
  
It’s	
  WOW	
  
OOH
AdverAsement	
  
InteracAon	
  
Database	
  
Sharing	
  
Mobile
PLUS ONE
Media
TV
Print	
  
Internet
POS
Mobile	
  is	
  the	
  only	
  Media	
  can	
  create	
  conversaAons	
  with	
  end	
  consumers	
   Radio
Mobile
InteracAon	
  Media	
  	
  
Direct	
  	
  
Marke@ng	
  
It’s	
  TAO	
  
What	
  brands	
  need	
  to	
  do	
  
1.	
  Build	
  M.	
  site	
  	
  
2.	
  Create	
  CRM	
  program	
  to	
  own	
  Database	
  	
  
Engagement	
  	
  1	
  
Gic	
  &	
  Data	
  collecAon	
  	
  2	
  
Database	
  
for	
  the	
  next	
  launching	
  
3	
  
3.	
  Make	
  a	
  two	
  way	
  conversaAon	
  	
  
Product	
  presentaAon	
  
Special	
  offer	
  
RegistraAon	
  
RaAng,	
  commentary	
  	
  
Sharing	
  	
  	
  
Online	
  reservaAon	
  	
  
Outlet	
  list	
  
An	
  example	
  	
  
More	
  examples	
  	
  
point.sosmart.vn	
  	
  	
  	
  	
  	
  	
  .	
  	
  
Key	
  take	
  away	
  	
  
•  Explore	
  Mobile	
  possibiliAes	
  
•  Ensure	
  graAficaAon	
  for	
  end	
  users	
  
•  Integrate	
  mobile	
  with	
  other	
  media	
  
•  Invest	
  NOW	
  WOW	
  TAO	
  	
  	
  	
  
Thank	
  you	
  THANK	
  YOU	
  
Partners	
  

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Mobile Now Wow Tao

  • 1. Mobile  is     NOW  WOW  TAO         Presented  by:     Goldsun  Focus  Media     VietNam  Partner   Gold  Partner   Premier  Partner  
  • 2.
  • 3. OOH   LCD  LCD   In  10  years  Ame  
  • 4. A  normal  Ad  style     FloaAng  banner   Mobile banner  
  • 5. Expandable  banner     Expandable  video   Hotspot  banner     Mobile banner – Rich Media  
  • 6. Traffic:  990,000,000+  pageviews/month   Mobile  user:  19,500,000  users     Ad  served:  3,285,534,299  impressions   Publisher:  1,500+     CTR  on  network:  0,32%   Vietnam  mobile  ad  network   Sourced  by:  www.sosmart.vn  
  • 8. Mobile  “was”  good   GSM   GPRS   EDGE   UMTS   HSPDA   SMS  &  Win   SMS  voAng   SMS  adverAsement  SMS  to  (E)mail   MMS   Billing   Java  App   IR     Blue  tooth  Coupon   Mobile     internet   Mobile     Email   Mobile     Games   Instant     Message   Mobile     TV   Mobile     Video   GPS   Photo     Scanning   3D  display     3G   Mobile   Lifestyle   Sourced  by:  Hot  SMS   Content  
  • 10. OOH AdverAsement   InteracAon   Database   Sharing   Mobile PLUS ONE Media TV Print   Internet POS Mobile  is  the  only  Media  can  create  conversaAons  with  end  consumers   Radio Mobile InteracAon  Media     Direct     Marke@ng  
  • 12. What  brands  need  to  do  
  • 13. 1.  Build  M.  site    
  • 14. 2.  Create  CRM  program  to  own  Database     Engagement    1   Gic  &  Data  collecAon    2   Database   for  the  next  launching   3  
  • 15. 3.  Make  a  two  way  conversaAon     Product  presentaAon   Special  offer   RegistraAon   RaAng,  commentary     Sharing       Online  reservaAon     Outlet  list  
  • 17. More  examples     point.sosmart.vn              .    
  • 18. Key  take  away     •  Explore  Mobile  possibiliAes   •  Ensure  graAficaAon  for  end  users   •  Integrate  mobile  with  other  media   •  Invest  NOW  WOW  TAO        
  • 19. Thank  you  THANK  YOU   Partners