Bài presentation về thị trường mobile marketing tại Việt Nam tại diễn đàn MMA 2013 được tổ chức tại Việt Nam

1. Mobile is
NOW WOW TAO
Presented by:
Goldsun Focus Media

3. In 10 years time
OOH

4. Mobile banner
A normal Ad style
Floating banner

5. Mobile banner – Rich Media
Expandable banner
Expandable video
Hotspot banner

6. Vietnam mobile ad network
Traffic: 990,000,000+ pageviews/month
Mobile user: 19,500,000 users
Ad served: 3,285,534,299 impressions
Publisher: 1,500+
CTR on network: 0,32%
Sourced by: www.sosmart.vn

7. Right target audiences

8. Mobile “was” good
3G
HSPDA
UMTS
EDGE
GPRS
GSM
MMS
SMS & Win
Mobile
Lifestyle
3D display
Mobile
TV
Mobile
internet
SMS voting
Mobile
Video
GPS
Mobile
Email
Billing
Photo
Scanning
Instant
Message
Coupon
Mobile
Games
Java App
SMS to (E)mail
IR
Blue tooth
Content
SMS advertisement
Sourced by: Hot SMS

9. It’s WOW

10. Interaction Media
Mobile
Internet
Advertisement
TV
Direct
Marketing
Mobile
Print
Sharing
PLUS ONE
Media
Interaction
Mobile is the only Media can create conversations with end consumers
Radio
Database
OOH
POS

11. It’s TAO

12. What brands need to do

13. 1. Build M. site

14. 2. Create CRM program to own Database
1
Engagement
2 Gift & Data collection
3
Database
for the next launching

15. 3. Make a two way conversation
Product presentation
Special offer
Registration
Rating, commentary
Sharing
Online reservation
Outlet list

16. An example

17. More examples
point.sosmart.vn
.

18. Key take away
• Explore Mobile possibilities
• Ensure gratification for end users
• Integrate mobile with other media
• Invest NOW WOW TAO

19. Thank you
THANK YOU
Partners